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Marketing Craftmanship
NOVEMBER 22, 2023
Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.
SmartBrief - Marketing
MARCH 10, 2024
In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.
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KoMarketing Associates
OCTOBER 19, 2021
As marketers look for new ways to collect data amidst the decline of third-party cookies, new research suggests that more of them are looking toward email newsletters. Statistics showed that the majority of marketers (63%) intend on growing email lists via newsletters to expand or enhance their first-party data in the near future.
SmartBrief - Marketing
FEBRUARY 26, 2024
One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%
Contently
FEBRUARY 12, 2024
The best email newsletters are like holy grails for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Most importantly, though, you have to make sure what’s in the newsletter is worth it for a reader to hand over an email address.
SmartBrief - Marketing
MARCH 4, 2024
In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.
Contently
FEBRUARY 9, 2021
Over the past few months, you might have noticed that newsletters are hot again. A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions.
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