Convince & Convert

MARCH 19, 2013

Once the contact is in Nimble, you can monitor their social streams, initiate conversation, or interact with relevant updates. allows you to automate blog post delivery to social networks. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account.

Social Media 167

Social Media Product Tools Media 167

Hubspot

MAY 7, 2019

In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. Source: Twitter.

Statistics 100

Statistics Google Click Rate Adwords 100

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. Maybe you found this blog from Twitter? But, for about 99.999999% of the world, Twitter usage is not an end, it’s a means to an end. Your Twitter goals may vary. 53% of Twitter users never tweet ).

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. Thought leaders can share both knowledge and perspective on topics of relevance to enhance their reputation in the space. If a website offers an RSS feed, then you will be notified whenever a post goes up.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Scoop.it

AUGUST 3, 2021

By sharing, commenting, or referencing existing content from relevant and popular sources, small businesses have an opportunity of building trust with their audience and generating a greater level of credibility. This calls for a fundamental understanding of who you’re marketing to and what they find most engaging. Image: Brafton ).

Curation 105

Curation Small Business Marketing Top of Funnel Paid Search Agency 105

Valasys

FEBRUARY 20, 2023

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. Firms should rely on social media management tools to monitor, listen, analyze, and engage with all social networks and can also improve their bottom line. Pricing Their basic plan is priced at $249 per month.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. 4) Network at Every Opportunity.

Peer-to-peer 101

Peer-to-peer Content Curation Network Marketing 101

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). While this may be true, my guess is that many still aren't aware of just how versatile RSS can be. The good old RSS feed can be a lot more powerful than you might think.

RSS 28

RSS Blogger Paid Search Agency Youtube 28

EveryoneSocial

DECEMBER 21, 2020

Pulling in an RSS feed keeps anyone that subscribes to that group updated with any new posts automatically which saves time and effort for sharing relevant information with teams. Users can directly connect their LinkedIn, Twitter, and Facebook networks and simply share to their own social platforms.

Transparency 98

Transparency Newsletter RSS User-Generated Content 98

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Savanta

AUGUST 3, 2011

The latest B2B Marketing Benchmark Report – based on a survey of 274 client side B2B marketers conducted by us here at Circle Research – finally seems to provide a definitive answer. Well, in the main it means the use of social networks, two of which dominate – Twitter (used by 85% engaged in social media) and LinkedIn (77%).

Advertising Benchmark 120

Advertising Benchmark Social Media Research Media 120

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. Whatever the objective is, Facebook Insights can let you know how much your reach has grown, or you can invest in closed-loop marketing software to track the number of leads generated and the growth of your reach.

Social Media 101

Social Media Media Rules Guidelines 101

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Use Twitter. Twitter is the fourth-highest source of traffic to Webbiquity, just behind Google. SEO the blog.

RSS 100

RSS Digg Tagging Blogger 100

Webbiquity

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Social media/network-referred traffic. Number of RSS subscribers (regular readers). Social media/network-referred traffic. Nine Blog Metrics.

Social Media 100

Social Media Media Lead Scoring Lead Ranking 100

Sprout Social

DECEMBER 27, 2016

It is important to note that there is no shortcut of value in social media marketing. responding to Twitter mentions) and not planning, then you may benefit from a social media workflow plan. Extra Points: Check in on a marketing campaign. Review marketing campaign success. Automatically Post from RSS.

Social Media 73

Social Media Optimization Media RSS 73

KoMarketing Associates

JANUARY 22, 2015

You are executing a content marketing initiative as part of your broader B2B marketing program in 2015. If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. Having a written (or documented) content marketing strategy makes it easier to succeed.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Savanta

JUNE 20, 2011

Last week I was invited to join The Network of Aspiring Woman, Birmingham Group. After all, “ it’s where networking feels like a party ”. Clearly the Network’s execution fell short, but their strategy seems smart. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group.

Case Study 120

Case Study Case Studies Segmentation SME 120

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Almost half of US internet users never visited Google+ as of 2018, and Google+ held less than 0.3% of social network market share in the UK. You can add important sources through RSS feeds and social media monitoring.

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

The Effective Marketer

MAY 3, 2012

My career in content marketing started at age 12. Every day I’d load up my red Schwinn Varsity bicycle with The Aurora Beacon News and head out to make deliveries, learning valuable lessons about digital content marketing that just starting to sink in lately. 1. Content Marketing Is Hard Work. See his bio at the end.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

Webbiquity

APRIL 10, 2017

Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. But to make sure nothing gets missed, marketers often deploy a second layer of tracking tools. RSS Readers. 3) Feedspot.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. According to a B2B survey from Bizo last year, marketers see display as a priority for initiatives. .

Display 100

Display Advertisements Advertising Lead Ranking 100

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. More about this challenge: According to the Content Marketing Institute , 54 percent of B2B marketers in 2015 were challenged by “producing engaging content.”

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

SmartBug Media

MARCH 19, 2020

Video marketing is one of the strongest ways to give a visual introduction or demonstration of your products or services—and it allows you to capture the attention of your buyer personas at the right stage of the Buyer’s Journey. Relevant: Does the goal align with your organization’s larger goals? Determine Your Goal. Do Your Research.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. What is a live twitter broadcast from a conference or event?

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Sprout Social

MARCH 8, 2019

Reality check: there’s more to listening than just the “usual suspects” such as Facebook and Twitter. When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). At a glance, these sites may not seem totally relevant to your brand.

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

markempa

DECEMBER 30, 2008

They scanned the Web, the blogosphere, online fourms, and communities to find conversations relevant to their industry and their technical audience. An RSS feed gave the team something to review each morning.     Established a Twitter account The company used the account to supplement their blog.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Smashmouth Marketing

FEBRUARY 17, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. What is a live twitter broadcast from a conference or event?

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Webbiquity

DECEMBER 5, 2011

Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. This both increases the relevance of your blog and takes advantage of new-to-the-world search phrases that won’t show up in keyword tools. Syndication and blog directories. Social media.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 29, 2010

Twitter is a fantastic network for businesses. You can monitor your brand to garner valuable feedback, keep tabs on the competition, engage your customers in conversation, or even choose to use Twitter as a customer service channel. But there are several common mistakes that companies make on Twitter. Of course not.

Twitter 28

Twitter RSS Business Ideal Customer Profiles 28

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Hubspot

OCTOBER 4, 2011

Getting your information and ideas out to your target audience(s) is what social media marketing is all about. In such a fast-paced, tweet-saturated social network like Twitter, it's often difficult to make your content stand out from the rest. Use the following 5 tips to help give your content more exposure on Twitter.

Twitter 28

Twitter Tips Content RSS 28

Chris Koch

MARCH 19, 2010

I think it’s important to try to do this if we’re going to get social media integrated with the rest of marketing. Find and track the relevant conversations in social media and online. The next step is to categorize how we use social media in these different areas and how our actions hook back into the rest of marketing.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. I am referring to optimizing customer engagement in B2B marketing. Why is it important?

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60