BenchmarkONE

AUGUST 26, 2020

It’s pretty much a no-brainer that you need to be optimizing your emails for mobile. Your subscribers are just as likely to be opening up your emails on their mobile devices as they are on their desktops — and perhaps even more so. Why Mobile-Optimization is Important. The Basics of Creating Mobile-Friendly Emails.

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Search Engine Journal

MAY 2, 2022

Achieve the best possible online presence across devices by optimizing for mobile with these 14 best practices. The post 14 Mobile Optimization Best Practices You Need To Know appeared first on Search Engine Journal.

Practices 119

Practices Optimization Best Practices SEO 119

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Webbiquity

NOVEMBER 17, 2022

It’s optimized to convert visitors into leads or sales. The Importance of Landing Page Optimization. Landing page optimization is the process of improving the performance of a landing page, so it gets the highest possible conversion rate. This is a subset of Conversion Rate Optimization or CRO. What is a Landing Page?

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

SmartBug Media

MARCH 12, 2021

It’s no secret that optimizing your site or web application for phones has become every bit as important (if not more) as optimizing for desktops. Studies since 2017 have shown that nearly half of all visitors on the web come from mobile, and those numbers appear to be on an upward trend. Optimize Your Server Setup.

Optimization 97

Optimization Marketing Websites SEO Rules 97

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. Within the last decade, most companies had “cookieless solutions” focused on mobile IDs.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

seo.co

OCTOBER 5, 2021

Roughly ¾ of mobile searches will result in conversion or other actions. Google and the respected Nielsen group recently released findings on a massive mobile search study: If someone is searching for your service or product, he or she is most likely to purchase, call, visit your store, etc., Should You Consider Mobile Apps, Too?

Optimization 98

Optimization Case Studies Order Purchase 98

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

The Daily Egg

APRIL 13, 2021

Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website. There are things you can do now to make sure you are ranking well on the mobile-first index. We’re going to assume that you either have a dedicated mobile website or, better still, a responsive site.

Optimization 111

Optimization Marketing Websites Google SEO 111

KoMarketing Associates

JANUARY 31, 2017

Marketo’s “2017 Marketing Benchmark Report: North America” has found that marketers are implementing mobile marketing and optimization as a part of their multi-channel marketing strategies. According to the researchers, marketers invest in marketing channels that are often served to and accessed by buyers on mobile devices.

Mobile Marketing 120

Mobile Marketing Advertising Benchmark Marketing Report Allocation 120

Mailmunch

JULY 9, 2021

Mobile devices are the future. Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%.

Landing Pages 75

Landing Pages Traffic Optimization Tips 75

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Ranking 65

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. But as a webmaster, this also means that you need to optimize for these searches to ensure that you rank well for them. Voice Search Optimization Strategies. Image credit: Moz.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

illumin

FEBRUARY 20, 2024

The art of mobile advertising offers huge opportunities and potential to marketers everywhere. Here’s a quick guide on how to step up your mobile advertising game. The digital advertising world is constantly investing and looking for ways to engage with and target consumers – including mobile advertising. dollars by 2024.

Mobile Advertising 52

Mobile Advertising Advertisements Advertising Banner Ads 52

MarketMuse

DECEMBER 2, 2021

Mobile indexing first means site owners need to pay attention to the mobile experience. These six mobile SEO tools ensure your site offers optimal exposure to mobile visitors.

SEO 115

SEO Tools Optimization 115

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing.

Marketing AI 106

Marketing AI Optimization Conversion Enterprise Management 106

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 219

Paid Search Agency Mobile Advertising Mobile Marketing Business 219

Stevens & Tate

NOVEMBER 14, 2023

Whether you’re a photographer, graphic designer, artist, or any other type of creative professional, it’s essential to understand how to optimize your visual content for search engines; also knows as Creative SEO. Below, we’ll explore key strategies for optimizing visual content for SEO. Read this article.

Creativity 87

Creativity Optimization SEO Content 87

Marketing Insider Group

DECEMBER 10, 2020

However, an optimized process utilizes technology to reduce manual tasks, free up time, and create a connected experience for attendees. In addition, using a mobile event app can help attendees create a personalized experience at your event by creating their own agenda and choosing networking opportunities with other event attendees.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

SEPTEMBER 7, 2020

The only way to accomplish any of this is through proper website conversion rate optimization (CRO), and without it, you can kiss your profits goodbye. Yes, properly optimizing your website landing page with a clear offer, keeping the “important” information above the fold, and implementing strong calls to action (CTAs) can work wonders.

Conversion Rate 307

Conversion Rate Tactics Optimization Conversion 307

Martech

APRIL 13, 2023

And can you score the interaction for ad effectiveness use it to optimize a campaign? Dig deeper: You smiled, so we think you like this product Cue the face Realeyes built its facial recognition app for mobile on previous work. The post Scanning the faces that scan the mobile screens appeared first on MarTech. Get MarTech!

Marketing AI 112

Marketing AI Lead Ranking Terms and Conditions Lead Scoring 112

Pearl Digital Marketing

APRIL 17, 2019

Google has recognised this, and it is an SEO ranking factor to have a website that is optimized for mobile. In fact, having a website that is optimized for mobile is one of our top tips to improve the SEO of your website. Now, our smartphones have become an extension of our personal and professional lives.

Optimization 75

Optimization SEO Tips Google 75

Stevens & Tate

DECEMBER 20, 2019

More and more people are using mobile devices, such as smartphones and tablets, to surf the web. At this point in time, more people are using their mobile devices to perform searches than they’re using computers. Roughly 60 percent of organic search engine visits occur on mobile devices in the U.S., according to Statista.

Optimization 65

Optimization Marketing Websites Mobile Marketing Display 65

Unbounce

DECEMBER 1, 2021

So, if your advertising strategy doesn’t involve mobile platforms, you’re missing out on millions of opportunities to raise awareness of your brand and boost your revenue. Why not give advertising on a mobile ad platform a shot? What Are Mobile Ad Platforms? The Top 4 Mobile Ad Platforms. It has more than 90% of the U.S.

Mobile Marketing 139

Mobile Marketing Cost Per Thousand Cost Per Click Marketing Strategy 139

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. What is Mobile Conversion Rate Optimization?

Conversion Rate 136

Conversion Rate Conversion SMS Mobile Marketing 136

BOP Design

OCTOBER 25, 2022

Many high ranking B2B websites come from keyword rankings, page speed optimization, and back-link referral sources, but often overlooked is how well their images are optimized. Without properly optimizing the images on your website, you’re losing out a critical part of your SEO strategy. Ensure Images Are Mobile-Friendly.

Optimization 105

Optimization SEO Tips Tagging 105

seo.co

OCTOBER 5, 2021

When Google released the so-called “Mobilegeddon” update, it penalized any site that didn’t appear properly on mobile devices. Because they survived the Mobilegeddon update, they believe their site to offer a great mobile user experience. How Google Defines Mobile Friendly. Unfortunately, this correlation doesn’t exist.

Correlation 97

Correlation Verticals Display Google 97

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Dig deeper: What is a conversion optimization platform? The post Does your company need a conversion optimization platform?

CMS Development 105

CMS Development Digital Experience Platform Paid Search Agency Optimization 105

seo.co

MARCH 14, 2021

So it’s important to look at how well your search engine optimization is performing for mobile users. SERP Decline and Mobile-First Indexing. Many businesses saw their search rankings drop through the floor when Google updated their search results index to be oriented towards mobile phones. Loading Speed Matters.

SEO 125

SEO SERP Mobile Marketing Marketing Analytics Tools 125

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Experts consider these apps to be the next big thing for mobile.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

BenchmarkONE

DECEMBER 23, 2020

Did you know that there are more searches performed every day on mobile devices than desktop computers? You need to optimize your site from the ground up so they can find you easier and navigate your website with more efficiency. What is Mobile SEO? Mobile SEO Statistics You Need to Know. Here’s what you should know.

SEO 119

SEO Mobile Marketing Keywords Statistics 119

SmartBug Media

JUNE 7, 2023

Using the right tools, we can put ourselves in our website visitors’ shoes to gain insights that will empower our conversion rate optimization (CRO) efforts. How Does Conversion Rate Optimization Work? To accomplish this, we have to focus on optimizing the website experience. These are just a few areas to consider among many.

Conversion Rate 98

Conversion Rate Optimization Conversion Design 98

SEMrush

JANUARY 26, 2021

Mobile internet search is now more prevalent than desktop. Here’s how to do mobile keyword research to ensure good search engine optimization.

Keywords 131

Keywords Research Optimization SEO 131

Method and Metric

JANUARY 8, 2021

Gone are the days of T9 and 2D video games; a lot of users are now working, recipe building, blogging, doom scrolling, paying bills, and shopping using their mobile devices. This means that if you want to engage users to become loyal customers you must be optimizing your site for mobile. What is Mobile SEO?

SEO 52

SEO Optimization Marketing & Strategy Mobile Marketing 52

Choozle

OCTOBER 24, 2018

For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically… but is it different when you’re just focused on mobile ad optimization? This is true for any campaign but it’s especially true for mobile.

Optimization 40

Optimization Ads Mobile Advertising Verticals 40

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 126

Mobile Marketing Work Management Marketing Automation Services Marketing Management 126

Martech

APRIL 13, 2022

Previously in closed beta, the platform automates and streamlines app-driven mobile campaigns. The platform also provides data analysis and automated optimization for ads in this channel alongside the performance in other channels managed by other Luna products. Read next: What you need to know about mobile game advertising.

Paid Search Agency 98

Paid Search Agency Ads Campaigns ROAS 98