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How to Attract Foot Traffic for Your Retail Store

Marketing Insider Group

As you know, foot traffic is the lifeblood of a physical retail store. And while theres no secret manual, per se, there are several proven things you can do to boost foot traffic and turn casual passers-by into enthusiastic shoppers. Invest in Eye-Catching Signage First impressions matter when attracting foot traffic.

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How AI Results are Impacting Organic Search Traffic and What You Can Do About It

Webbiquity

It’s not your imagination; AI summaries at the top of search results in Google and Bing are reducing your organic search traffic. Per Bounteous , “Early testing has concluded that AI Overview could lead to an 18-64% decrease in organic traffic for some websites, particularly involving Informational-type queries.”

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Optimizing for AI Overviews and AI Searches Make WPO Matter More Than Ever

Webbiquity

Image credit: Emilia Stefania Costeiu on Pexels There’s widespread concern today over the impact of artificial intelligence (AI) on search engine optimization (SEO). Optimize for Organic Search Traditional SEO still matters. That makes a solid, broader web presence optimization ( WPO ) strategy more vital than ever.

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How to Optimize Your Blog for SEO: Tips for Higher Rankings

Marketing Insider Group

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. For any content creator or marketer, understanding the fundamentals of blog SEO optimization is key to making your blog stand out in the sea of content we have on the web.

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5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. Enter: conversion rate optimization (CRO). In this session you will learn: How to turn brand awareness into tangible market value.

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Why SEO Optimization is Crucial for Your Website’s Long-Term Success

Marketing Insider Group

Getting your website noticed is where SEO optimization (Search Engine Optimization) comes in. Video Source A well-optimized site can boost your rankings, drive more organic traffic, and ultimately lead to long-term success. Unlike paid advertising, SEO delivers sustained traffic growth over time.

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Beware the “Generative Engine Optimization” Snake Oil

Webbiquity

Forbes recently reported on a less-than-one-year-old startup focused on “Generative Engine Optimization” (getting your brand or content to appear in AI searches) valued at over $100 million. Christopher Penn does a great job of illustrating this in his recent piece, Setting the Record Straight on AI Optimization.