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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

Add merchandise to the shopping cart. Just click on the Google Analytics 4 property: Google Merchandise Store (web data) and then ask yourself this question: Would you rather tell your executives that organic search provided “27,657 users,” “42,596 key events” or “$61,370 in revenue” over the last 90 days? Make a purchase.

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Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

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Research Maps Spending on Content Marketing

B2B Marketing Directions

billion on content marketing this year, according to new research commissioned by The Branded Content Project. Group "B" includes general merchandise stores (think Walmart, Target, etc.) Other research has shown that most companies are using internal resources to produce a significant about of marketing content.

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How Adidas builds metaverse experiences and partnerships

Martech

Using these ideas, Wykes-Sneyd developed a go-to-market strategy with the same foundations in consumer and category research that she uses with other product launches. Each step in the journey gets the brand closer to selling real merchandise and virtual wearables and tokens through web3 channels.

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Your Commerce Team Can Do More With Less – Our Research Shows How

Salesforce Marketing Cloud

Sales, service, merchandising, and marketing teams can all use commerce strategies to make their jobs easier (and more enjoyable). “With ecommerce technology like customer self-service, businesses reduce operational expenses while also giving customers what they want.

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How promotional products fit in with the modern consumer

Biznology

The statistics and information in our article come from a 2017 research project as part of the Get “In Touch!” The research was conducted by the Promotional Products Association International (PPAI) and was posted on the British Promotional Merchandise Association (BPMA) website. ” campaign.

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Promotional products: making them effective branding tools for your business

Biznology

Research Shows the Positive Impact of Promotional Products for Businesses. It is called the British Promotional Merchandise Association. They periodically survey recipients of promotional merchandise to evaluate their effectiveness and see what works best. That is almost double all other mediums combined.

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