Webbiquity

AUGUST 1, 2023

How can you make it stand out not only among the hundreds of millions of existing sites, but also the 250,000+ new sites launched every day ? Optimization isn’t something to “tack on” at the end, when the site is ready to launch. Here are nine helpful strategies.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. For example, a first-time user visits your site and in UA they’re called a New User while in GA4 they’re called a First Visit. Takeaway #3: Enhanced Measurement On.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. Domain authority measures the quality and quantity of backlinks to a specific website, making it easier to understand how you can drive more organic traffic. But what is domain authority?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Marketing Insider Group

JULY 24, 2023

Events can be automatically collected and tracked, and marketers can also opt to view enhanced measurement events (like scrolls, site search, video engagement, outbound clicks, and more), recommended events based on your industry, and custom events that you can set up yourself depending on your needs. Are You Ready for GA4?

Marketing Analytics Tools 208

Marketing Analytics Tools Analytics Google Marketing Automation Services 208

Marketing Insider Group

APRIL 17, 2023

Read ChiefMartec’s article to learn more about the uses and benefits of their interactive site. How To Calculate Your SEO ROI Using Google Analytics By Adriana Stein As a business owner, you already know the importance of measuring your results to maximize your ROI – but do you know how to do it efficiently and effectively?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

NOVEMBER 24, 2020

To isolate traffic data, go to Behavior > Site Content > All Pages. Additionally, you’ll see time on site and bounce rate. This data set matters because it delivers data-driven insights about what type of content performs well and how long you can expect users to stay on your site. Why Traffic Analytics Matter.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Webbiquity

JANUARY 28, 2022

Many companies rely on key performance indicators (KPIs) to measure the effectiveness of their marketing and sales efforts, but what KPIs should your PR department be tracking? This metric can help you measure the overall reach of your PR campaigns and determine whether or not your efforts are driving more people to your website.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Martech

OCTOBER 31, 2023

Events, not sessions UA measured visits, not interactions. Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” No two companies are exactly alike, so you need to be able to tailor what you measure to your needs. “It Visits aren’t a useful metric.

Marketing Analytics Tools 120

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 120

SmartBrief - Marketing

MARCH 7, 2024

Leverage UTM parameters and link shorteners in social media content that make sharing easy and help track site traffic from its origin point. Given its private nature, most marketers say they’re not fully confident in accurately measuring the conversations taking place in these channels. Use links to your advantage. Ask your audience.

Social Media 104

Social Media Social Marketing Peer-to-peer Media 104

Sprout Social

JANUARY 11, 2024

But measuring something as intangible as that can be tricky. In this article, we’ll highlight 10 metrics to show you how to measure brand awareness and explain why you should measure it. Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process.

Brand Identity 110

Brand Identity Branding Aggregators Marketing Analytics Tools 110

Kevin Indig

OCTOBER 30, 2023

  Google News tools Google Discover tools More about JetOctopus GSC on steroids  [link] , Register for a free trial now at  my.jetoctopus.com   Brand combination searches make your site indispensable. Semrush data shows that Reddit jumped from #24th in June to #11th in October on the list of the web’s largest sites.

Brand Identity 106

Brand Identity Branding CTR API 106

Martech

MARCH 11, 2024

These alternatives aim to balance user privacy with the need for personalized advertising and measurement. It offers a standardized ID usable across various sites and platforms, enhances user identification, respects privacy and consent and complies with GDPR, CCPA and other privacy regulations. Get MarTech! In your inbox.

Cost per Acquisition 133

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 133

Biznology

JANUARY 24, 2018

What do you really know about your customer’s experience in site search? These are tough questions to answer, but there are methods and measurements that can ensure you’re not trapping your customers in the new search engine. Most companies don’t measure site search well. A/B testing of the search engines is the answer.

Webinar Metrics 150

Webinar Metrics Effectiveness Marketing & Strategy Search Marketing 150

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World. Global SEO: User-focused SEO frameworks can guide content creation across different sites.

ROI 115

ROI B2B Work Management Guidelines 115

ClearVoice

MARCH 14, 2024

The Value of Email Marketing in Content Distribution Email marketing brings two significant benefits to any content distribution strategy: Directness and personalization When your content is served directly via email, it doesn’t contend with other marketing elements present on mediums, such as social media sites, search engines, or even blog sites.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

MARCH 7, 2024

It lets advertisers measure and optimize against both MFA and Ad Clutter sites to drive maximum efficacy across the programmatic buying process. MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024.

Marketing AI 110

Marketing AI Work Management Marketing Management Barriers 110

Martech

JANUARY 4, 2024

Granted, boosting website speed is crucial for various initiatives, including user experience (UX) and search engine optimization (SEO), but there’s far more to broader website visitor conversion than site speed. An economy property website could load more quickly than a content-rich site for an upscale property.

Optimization 136

Optimization Analysis Comparison Opt-in 136

Martech

APRIL 2, 2024

What began as a site dedicated to job postings, work announcements and networking has quietly evolved into the perfect space for professional influencer marketing to take hold of the professional world. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense. The difference?

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Only B2B

MARCH 13, 2024

Absolutely, if you can measure its return on investment (ROI). Statista Think about it: A great blog post on your site might get a few hundred views. Also, there are many free content syndication sites where you can syndicate your content to increase your ROI. Must Read: How to Measure Content Syndication Success?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Martech

APRIL 4, 2024

Measurement. In addition to native reporting on the site, LinkedIn partnered with Kantar for objective lift studies and with iSpot to provide advanced audience measurement. The iSpot partnership allows B2B marketers to measure campaign effectiveness across platforms, including on linear and CTV. Image: LinkedIn.

Linkedin 82

Linkedin Paid Search Agency Ads Campaigns 82

Top Rank Marketing

APRIL 1, 2024

When you define specific, measurable, achievable, relevant, and time-bound (SMART) goals for your SEO content audit, you set yourself up to have direction, purpose, and measurable outcomes. This inventory clarifies exactly what content lives on your site, where it’s located, and its performance data.

SEO 93

SEO Content Keywords Analysis 93

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 111

Paid Content ROI Content Marketing Marketing Analytics Tools 111

Navigate the Channel

JANUARY 10, 2024

But how do you measure what defines you? Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. Traffic This KPI measures the number of visitors to your website or the specific content piece. The bounce rate is a more specific cousin of the time spent on site metric.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. More concerning than this measurement obsession are the behaviors it has spawned.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Martech

OCTOBER 12, 2023

Without dependable attribution, brands can’t accurately measure the success of their campaigns. To really ensure you’re measuring CTV-driven outcomes, successful CTV attribution will deduplicate other traffic sources. And we get it — attribution is important.

Advertising Agencies 127

Advertising Agencies Emarketing Validation Touchpoints 127

Optinmonster

MARCH 21, 2024

Drawing from personal experience, ads that address the user’s initial interest or offer a solution to a problem they encountered on your site tend to perform best. Step 4: Launch Your Ad Campaign After setting up your audience, tagging your site, and creating your ads, you’re ready to launch your retargeting campaign.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

OCTOBER 11, 2023

Customers using a retailer’s app or participating in a retailer’s loyalty program have a robust, measurable digital trail. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Planning 122

Planning Marketing Plans Spending Network Marketing 122

BOP Design

DECEMBER 29, 2022

In Google Analytics, you can see which sources are driving the most (and least) amount of traffic to your site and effectively tailor your B2B marketing strategy accordingly. It’s important to track the performance of these different channels and see which ones are driving the most qualified leads to your site. Behavior Reports.

Marketing Analytics Tools 118

Marketing Analytics Tools Analytics Google Marketing Websites 118

ClearVoice

APRIL 14, 2023

Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. KPIs are metrics that businesses use to measure their performance and progress toward specific goals. For instance, you could create a KPI that measures the leads created by a gated e-book.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Top Rank Marketing

DECEMBER 27, 2023

These goals should be measurable and aligned with your business objectives. This will help you identify and resolve issues related to site speed, mobile-friendliness, crawlability, and overall user experience. Measuring and reporting on your SEO process is the only way to understand its impact and maximize its potential.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Martech

MAY 8, 2023

I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization. Enter the website the most common way, based on site analytics data (direct, search, referral, email, etc.). Continue through the site, taking action when prompted.

Marketing & Strategy 119

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 119

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. Average Time On-Page This measures how long people spend reading or interacting with your content. Organic vs Paid Traffic This metric compares how many visitors visit your site through unpaid search results (organic) versus paid ads.

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Brandwatch Marketing

NOVEMBER 8, 2023

TweetReach measures the actual impact and implications of social media discussions. There are those who hate it and claim that its scoring system is completely inaccurate and that trying to interact with them is an impossible mission (a curious thing as they provide interaction-measurement services). Measure what matters.[/bw_banner_cta]

Social Media 98

Social Media Tools Media Lead Scoring 98

Martech

DECEMBER 30, 2022

Since retail media networks are all basically their own walled gardens, advertisers have to start from scratch when measuring the effectiveness of campaigns across each network. But for all of this growth, brands expect accountability through the standardization in the measurement of ROI. Off-site activations and full-funnel expansion.

Media 115

Media Funnel Advertising Advertising Funnels eCommerce 115

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Choozle

MARCH 15, 2024

By tapping into finely-tuned, purchase-based audiences, these brands achieve closed-loop measurement, accurately attributing online and in-store sales to their digital campaigns. Leveraging Data for Precision Targeting Successful retail brands are capitalizing on the rich reservoirs of data housed within major retailers’ ecosystems.

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Media 62