chiefmartech

OCTOBER 24, 2021

First, welcome to the freshly updated chiefmartec.com site — or, if you’re reading in this in your inbox, our freshly updated email subscription service, a big step up from RSS-to-email through Google Feedburner. What’s that thing they say about the shoemaker’s children? Well, now we finally have some groovy new footwear.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Launch Marketing

SEPTEMBER 30, 2020

Feedly – RSS feeds are still one of the best ways to monitor your industry for news and content. Feedly is a news aggregator application that has emerged as one of the best ways to subscribe to RSS feeds. The tool also allows you to measure the impact that content has on engagement and leads.

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. Enable subscriptions: Keep your readers updated with your blog posts by allowing them to subscribe via email or RSS.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

markempa

MAY 23, 2005

« Blueprint for Personal Lead Generation Success | Main | Tips for better webinars, webcasts and improved ROI » 2 New RSS Feeds for the B2B Lead Generation Blog I just added 2 new RSS feeds. See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

Valasys

SEPTEMBER 4, 2019

58% of the businesses measure ROI in terms of engagement i.e. likes & shares & yet 56% of marketers think they are unable to track their social media revenue (Source: socialbakers.com). According to Social Media Examiner, “Social ROI is defined as a measure of the efficiency of a social media marketing campaign.”

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

xiQ

SEPTEMBER 25, 2019

Publish campaigns on your website using RSS. Generate RSS and PDFs to push through your own marketing channels. xiQ’s Campaign Analytics dashboards measure campaign performance, content efficacy, ranks client engagement, and generates first-hand intent data for each prospect. Measure Intent. Learn More. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

markempa

JUNE 7, 2005

« Small companies blogging for leads while big companies watch | Main | Revised Lead generation strategy map for complex sales » Should blogs and RSS be a part of your lead generation strategy? Well examine each and provide tips on how a Blog or RSS strategy can compliment what you are doing today."

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

B2B Digital Marketer

APRIL 25, 2024

Monitor the usage and performance closely, collecting data on engagement metrics, sales cycle length, and conversion rates to measure impact against your predefined objectives. Launch and Monitor: Officially launch the digital sales rooms as part of your sales strategy.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Scoop.it

JULY 13, 2023

RSS feeds offer an easy way to stay updated with every piece of content a site has published. If a website offers an RSS feed, then you will be notified whenever a post goes up. Measure the Success of Curated Content As with any campaign, it is important to measure the performance of thought leadership.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Valasys

FEBRUARY 20, 2023

Businesses need to narrow down what they need to increase their ROI on social media and measure their marketing efforts. They are renowned for their content curation, organization, scheduling, monitoring, and RSS integration. It provides tools for social media engagement, content publishing, measurement, and customer data management.

Social Media 40

Social Media Paid Content Budget Programs Enterprise Management 40

SendX

AUGUST 31, 2020

The HubSpot email preview tool will assess your emails for such things as colorblind accessibility, missing images, RSS-to-Email campaigns, or personalization tokens. This email software is a tool that is designed in a way that they can measure or track the level of efficiency for emails that are being sent.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. These days, however, it’s not enough to simply display a row of icons (RSS, Tweet, Email) and expect the reader to act.

RSS 100

RSS Paper Case Study Case Studies 100

B2B Digital Marketer

APRIL 11, 2024

Set Clear Goals and Objectives: Define clear and measurable goals for enhancing efficiency and effectiveness in B2B sales and marketing. Identify Key Gaps and Opportunities: Based on the assessment, pinpoint specific areas where improvements can be made, particularly focusing on lead follow-up and timely engagement.

B2B Sales 52

B2B Sales B2B Marketing Enterprise Management B2B 52

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. You also need to set up your RSS feed. If you need help with RSS, read this guide. Automate bulk uploads to #socialmedia with a tool like @Zapier.

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. Use testing tools to measure the performance of your email campaigns. What has helped email become a valuable medium over time is its periodic evolution.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Savanta

MARCH 16, 2012

So what should we measure? Critical audiences defined, we can measure brand health. There are many measures of this, but here are three of the most valuable. Two strong measures of prominence are top-of-mind recall (first brand recalled) and spontaneous recall (recalled without prompting). Enjoyed this post?

Research 120

Research Brand Identity Branding B2B 120

Savanta

MAY 8, 2013

For example, some countries are ‘hard markers’ and tend to give lower scores to brands in relation to measures like satisfaction or advocacy. Subscribe and receive new posts by email or RSS. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care.

Research 120

Research B2B Marketing B2B RSS 120

Savanta

MAY 8, 2013

For example, some countries are ‘hard markers’ and tend to give lower scores to brands in relation to measures like satisfaction or advocacy. Subscribe and receive new posts by email or RSS. This means that focus should be on the relative position within each country and direct comparisons between countries need to be made with care.

Research 120

Research B2B Marketing Tips B2B 120

Bannerflow

MARCH 8, 2022

And while we cannot measure it for certain because of the analogue nature of Out-of-Home, during the time the campaign was up we did indeed witness an increase in downloads of our news app. I just had never tried the data feed or RSS feed in any of my ads, let alone a DOOH ad!

Multi-Channel 98

Multi-Channel Banner Ads Paid Search Agency Bandwidth 98

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. The RSS feed is: [link].

Skype 127

Skype RSS Social Media Television marketing 127

Online Marketing Institute

MAY 26, 2010

He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you?

Social Media 40

Social Media Advertising Channels Media Blogger 40

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

KoMarketing Associates

JANUARY 22, 2015

RSS Readers such as Feedly , Digg Reader , or Hootsuite’s RSS Syndicator. Measure Performance. Last year I wrote two articles for the Content Marketing Institute highlighting key methods for measuring content marketing efforts ( here and here ). Swayy for personalized content discovery. Inbound links created.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

RebelMouse

JANUARY 13, 2023

You have the option to enable or disable enhanced measurement. Enhanced measurement automatically collects pageviews and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events that you don’t want to collect. Click Create Stream.

Analytics 52

Analytics Google Stats Tagging 52

RebelMouse

JANUARY 13, 2023

enhanced measurement. Enhanced measurement automatically collects pageviews and other events. Once the data stream has been created, you can always go back and individually disable the enhanced measurement events that you don’t want to collect. So we recommend that you enable enhanced measurement now. Create Stream.

Analytics 52

Analytics Google Stats Tagging 52

Hubspot

MARCH 31, 2020

All of these make it easier to track participation and measure engagement. Remember Your Goals and Measure Your Results. You can create the most impressive contest in the world, but if it doesn't align with your goals or if you didn’t measure it correctly, who really cares? Measure Your Results.

Social Media 100

Social Media Media Rules Guidelines 100

ClickZ

JULY 2, 2020

Send subscribers your latest blog posts and content through an RSS feed. A customer stays loyal to your business when they feel prioritized, and their experience and behavior can be measured using the net promoter score (NPS). Let visitors see answers to FAQs you get about your products or service.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Top Social Media Measurement and Tracking Tools. Social media audiences have effectively become another universe of prospects to tap, which means measurement and tracking is essential to yielding from these visitors both direct and indirect revenue. MediaPRO Community. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

seo.co

APRIL 29, 2022

We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. Ahrefs Rank (AR) is a concise measurement of backlink profile quality. Here we have dofollow links, as measured by Ahrefs, as a ranking factor. Correlation vs causation. Ahrefs Rank.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Hubspot

APRIL 12, 2019

If you want to measure your content’s performance, Wix also offers an advanced analytics tool. If you want to gauge your content’s performance and use that data to refine your content strategy, you can compare your content’s performance against industry benchmarks and measure its performance by topic, format, and sources in the platform.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Chris Koch

JANUARY 22, 2010

There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Techniques include measuring the: Value of impressions. This is the number of articles or blog posts that mention the product or service measured against the trend in sales. We can more easily measure engagement in social media.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Convince & Convert

NOVEMBER 15, 2013

The RSS feed is: [link]. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). “Maybe the most interesting,” Erich says, “is that we don’t measure how many cars we sold in social.”

Paid Search Agency 138

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 138

Hubspot

SEPTEMBER 1, 2011

There is without a doubt no shortage of data for each action you take in your marketing campaigns , nor is there a lack of tools to help you measure them. What to Measure Instead: % Feedback and Impressions. What to Measure Instead: Your Competitor's Followers Who Aren't Following You. Add a "+" to the end of any bit.ly

RSS 28

RSS Click Rate Open Rate Lead Scoring 28

Savanta

FEBRUARY 14, 2013

One of these metrics should measure good will and the legendary Net Promoter Score (NPS) is a great tool in this respect. Subscribe and receive new posts by email or RSS. That’s why a regular customer satisfaction survey should be a staple in any marketing plan. What marketing channels work? . Share your thoughts below.

Planning 120

Planning Marketing Plans Ideal Customer Profiles Work Management 120