KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. When selecting a white paper topic, make sure it aligns with your overall marketing strategy.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Customer Experience Matrix

SEPTEMBER 22, 2010

Marketo yesterday released Winning the Marketing Measurement Marathon , a white paper that I wrote for them. Tags: marketing measurement demand generation marketing automation marketo. This was timed to coincide release of their new Revenue Cycle Explorer , which adds advanced reporting to their Revenue Cycle Analytics line.

Paper 120

Paper Webinar Metrics Marketo Demand Generation 120

Velocity Partners

JUNE 6, 2023

On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. The reality is a lot of marketers never measure beyond the categories Google Analytics defined. They measure what they can instead of what they should : how marketing inspires prospects to take action.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. Marketing leaders widely agree about why they need a better process for measuring marketing performance.

Google 93

Google Paper Validation Correlation 93

Stevens & Tate

OCTOBER 5, 2021

Your goals could be anything from attracting new followers and audience interactions, to an increase in white paper downloads and qualified leads. But, in order for your program to be successful, your goals should be attainable , measurable , and most importantly, a reflection of your overall business goals. How many leads?

Social Media 81

Social Media Media Paper Sales Qualified Leads 81

Onalytica B2B

OCTOBER 4, 2017

Measuring the success and ROI (return on investment) of marketing in general has been notoriously difficult. But how can you measure this? How can you measure what people are doing offline in person? Measuring the success of an influencer program seems to vary in priority from brand to brand and from role to role.

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

KoMarketing Associates

AUGUST 31, 2022

That can include purchases, of course, but also white paper downloads, filling out a form, or reading a specific number of pages. . In GA4, a conversion is a specific type of event you’ve assigned a value to, such as a purchase or a white paper download. Enable Enhanced Measurements In GA4. How GA4 defines a conversion.

Marketing Analytics Tools 245

Marketing Analytics Tools Conversion B2B Marketing B2B 245

NuSpark Consulting

MARCH 3, 2016

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

B2B Marketing Directions

OCTOBER 17, 2021

In this post, I'll focus on what The CMO Survey revealed about how B2B marketers are addressing the perennial challenge of measuring the impact and value of marketing. The CMO Survey also addressed what metrics companies are using to measure marketing performance. We prove the impact quantitatively."

CMO 52

CMO Customer Surveys B2B Paper 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. In this article, we explore seven essential ways to measure the impact of content in your ABM strategy. Click-through rates (CTR). Content downloads.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Customer Experience Matrix

AUGUST 16, 2015

The good people at CommuniGator , a UK-based marketing automation system, were kind enough to sponsor a paper along those lines. You can download the actual paper here. Technology includes available execution tools and measurement tools. It's a do-it-yourself guide to picking social media marketing methods.

Paper 120

Paper Social Media Social Marketing High Quality Lead 120

Full Circle Insights

SEPTEMBER 28, 2022

As a B2B marketer, once you’ve defined targeted accounts and opportunities, you need a way to measure progress on account activation at every stage. Here’s a closer look at what’s measured at every stage. . How to Measure Your B2B Revenue Waterfall Webinars. How to Measure Your B2B Revenue Waterfall Webinars.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Customer Experience Matrix

JUNE 19, 2007

If the wisdom of Plato can’t solve our marketing measurement problems, perhaps we can look to industry veteran Fred Chapman, currently with enterprise marketing software developer Unica. The advice in the paper is reasonable, if fairly conventional: ensure sponsorship, articulate goals, identify important metrics, and so on.

Paper 120

Paper Tips Paid Search Agency Webinar Metrics 120

Marketing Insider Group

APRIL 25, 2016

I was asked to answer a few questions recently for a paper by DemandGen Report and Vidyard on measuring lead nurturing. You can access the full report here, but here is the full Q&A providing some thoughts on lead nurturing and measurement of content performance.

Lead Nurturing 100

Lead Nurturing Leads Lead Marketing Qualified Leads 100

The Forward Observer

APRIL 12, 2024

Zak is a Professor of economics, psychology, and management at Claremont Graduate University and is one of the most cited scientists with over 200 published papers and more than 20,000 citations to his research. About the Author Dr. Paul J. He frequently appears in the media in such places as Good Morning America, Dr.

Work Management 180

Work Management Marketing Management Wikipedia Click Rate 180

KoMarketing Associates

MARCH 7, 2017

The most fundamental of all performance metrics when measuring an SEO program. While there are various types of goals an organization may define as a conversion (white papers, webinar registrations, collateral requests, etc.), Organic search engine traffic. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Marketing Craftmanship

DECEMBER 19, 2012

In a pre-pixilated world in the not too distant past, Ink on Paper ruled the world of marketing. They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts.

Paper 100

Paper Press Sample Paid Search Agency 100

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. The post Measure Your Way to Lead Nurturing Success appeared first on The Point.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? Measure the impact of your overall marketing mix using sophisticated statistical models.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

KoMarketing Associates

MAY 7, 2015

Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Measuring Marketing Effectiveness: Find Out if Your Content Converts via Content Marketing Institute. New to goal tracking in Google Analytics?

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120

B2B Marketing Directions

FEBRUARY 27, 2022

To meet these demands, marketing leaders need an effective marketing measurement system, but measuring marketing performance has been a perplexing challenge for decades, and it remains a significant issue today. In other words, the measurement system should be designed to measure how well the marketing strategy is working.

Enterprise Management 52

Enterprise Management Planning Marketing Attribution Marketing & Strategy 52

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Seismic

JANUARY 26, 2022

It is possible to measure sales performance without sacrificing our souls or the humanity of our teammates—here are a few guidelines to keep in mind. . There are a dozen reasons for low sales performance that don’t show up on paper. The post How do you measure sales performance without losing heart? What are their goals?

Work Management 52

Work Management Training Analysis Guidelines 52

Seismic

JANUARY 26, 2022

It is possible to measure sales performance without sacrificing our souls or the humanity of our teammates—here are a few guidelines to keep in mind. . There are a dozen reasons for low sales performance that don’t show up on paper. The post How do you measure sales performance without losing heart? What are their goals?

Work Management 52

Work Management Training Analysis Guidelines 52

KoMarketing Associates

AUGUST 26, 2014

My contribution, “ 10 Measurement Tips for SEO Content ” (now live on MarketingProfs University) focuses on key reports and analysis designed to connect SEO-related content marketing efforts with business performance. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

Martech

OCTOBER 21, 2022

This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns. Litmus created this guide to help you do just that. Learn more.

Email Campaigns 93

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 93

Act-On

NOVEMBER 15, 2023

The customer has decided to leverage marketing automation, but with so many potential solutions, they read case studies, white papers, and other resources to narrow down potential solutions. Having a plan to measure your success is a crucial sales enablement best practice. Consideration. And that requires sales enablement KPIs.

Sales Cycle 228

Sales Cycle Practices Marketing Automation Services Buyer Personas 228

Vision Edge Marketing

APRIL 5, 2022

Because it provides immeasurable (and measurable) value, especially in the realm of thought leadership. . Let’s explore this relationship further and how to measure the value of thought leadership. . How to Measure the Success of Thought Leadership Content . How Content Marketing and Thought Leadership are Related .

Thought Leadership 218

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 218

Moz

APRIL 23, 2020

When it boils down to it, every idea in SEO can be understood as a set of measurements we use to rank one page over another. And that means that when it comes to measuring a concept like the authoritativeness of your content, there are almost certainly factors that you can analyze and tweak to improve it. All right.

Content 69

Content Wikipedia Guidelines Google 69

Marketing Insider Group

FEBRUARY 3, 2021

The measure of any marketing strategy is in its effectiveness. In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. In-house writers are too often measured on whether they completed their tasks, and if the leadership team is happy with the content.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

xiQ

JULY 14, 2021

And now for the problem, the way we qualify and measure the quality of a lead or buyer is almost completely rationally driven. Downloading a white paper, attending a webinar, or requesting information may or may not indicate intent. The post The Most Important Driver in B2B Sales and No One is Measuring It appeared first on xiQ inc.

B2B Sales 62

B2B Sales Work Management Marketing Automation Services Marketing Management 62

xiQ

JULY 12, 2021

And now for the problem, the way we qualify and measure the quality of a lead or buyer is almost completely rationally driven. Downloading a white paper, attending a webinar, or requesting information may or may not indicate intent. The point; where there is risk, there is an emotional buyer. Do they own or have access to a budget?

B2B Sales 62

B2B Sales Work Management Marketing Automation Services Marketing Management 62

The Point

FEBRUARY 24, 2015

Your search campaign should measure: 1. For example, you may wish to measure the performance of “branded terms” – the name of your company, product names, names of competitors – based on impressions, or even ad position, whereas more generic terms will be measured on Cost Per Lead or Cost Per Qualified Lead.

Paid Search Agency 100

Paid Search Agency Cost Per Click SEM Adwords 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Vision Edge Marketing

MARCH 28, 2012

We will need to be able to measure the change and connect our work to the change. You now have five quality measures. Advocacy measures the degree your customers are loyal, serve as a referral and actively endorse your company and your products. It is a valuable way to measure your ability to compete. Market Share.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. Develop a measurement metric Having an effective measurement metric for your public relations strategy in place is a vital step in determining its success. What are white papers and ebooks good for?

Public Relations 65

Public Relations Social Media Paper FAQ 65