ConvertKit

NOVEMBER 3, 2021

Setting up a newsletter referral program multiplies the impact of your work to gain subscribers and make more sales. What is a newsletter referral program? A newsletter referral program is a system to incentivize subscribers to share your newsletter with their network. Now, you’ve just gotta ask for help.

Newsletter 133

Newsletter Acquisitions Webinar Metrics Communities 133

ClearVoice

MAY 12, 2022

You want to learn how to create interesting newsletter content, don’t you? You’re sick and tired of seeing zero clicks, no engagements, or worse, no one’s opening your newsletters at all! If you’ve just about had it and you’re looking for reliable tips to create interesting email newsletters, then I’m glad you’re here.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Zoominfo

AUGUST 4, 2020

Using intent data from auto-sites, a local dealership is able to get retargeting ads to receive special rebate offers available only to newsletter subscribers. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer. Why Should You Measure Lead Generation Success?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Martech

JULY 7, 2022

For most marketers, this ever-changing privacy and identity landscape is leading to seismic shifts in how marketers look at attribution and measurement. Fortunately, technology companies are investing heavily in alternate identity solutions to be the backbone of future attribution and measurement platforms.

Lead Ranking 116

Lead Ranking Marketing Attribution Mobile Advertising Marketing Mix 116

Martech

MARCH 17, 2022

The carpenters’ rule of “measure twice, cut once” is some of the best advice there is. Especially if, as in marketing, your measuring stick frequently changes. Despite that, there has been considerable debate about whether that measurement was actually any good. Get the daily newsletter digital marketers rely on.

Conference 102

Conference Newsletter Rules Paid Search Agency 102

Marketing Craftmanship

NOVEMBER 9, 2018

Client newsletters are the most widely used, often abused and hotly debated marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

Newsletter 113

Newsletter Work Management B2B Thought Leadership Marketing Management 113

Jackie Walts

APRIL 1, 2020

Newsletters are the definition of bad demand generation – all about the company sending it, usually without an objective and certainly no “What’s in it for me?”. Think about it – how many newsletters do you engage with? However, if you insist, break down why you’re doing a newsletter. Do your best work on your newsletter.

Newsletter 76

Newsletter Opt-out Opt-in Demand Generation 76

Zoominfo

AUGUST 4, 2020

Using intent data from auto-sites, a local dealership is able to get retargeting ads to receive special rebate offers available only to newsletter subscribers. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer. Why Should You Measure Lead Generation Success?

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Marketing 261

OCTOBER 12, 2018

“We need a monthly newsletter!” Here are just a few reasons why an email newsletter should be an essential component in your marketing mix: It’s very affordable. Lack of time to create a high-quality newsletter that yields the desired ROI (a task that can take up to 10 hours.). Image source. But what else?

Newsletter 97

Newsletter Top of Funnel Marketing Automation Services Lead Ranking 97

Martech

MARCH 21, 2022

Good morning, Marketers, how do you measure marketing success? Whether a first-touch, last-touch or multi-touch model is used, measurement is possible; which, in turn, makes predicting future success possible. Get the daily newsletter digital marketers rely on. The post Good morning: How do you measure success?

Multi-Touch Attribution 98

Multi-Touch Attribution Multi-Channel Buying Cycle Forrester 98

Martech

MAY 2, 2022

Streaming TV platform Roku announced it has expanded its Measurement Partner Program to include media mix modeling (MMM) so advertisers can fill in the measurement gap between older media and the growing streaming landscape. Get the daily newsletter digital marketers rely on. What it does. Processing.Please wait. Why we care.

Advertising Agencies 102

Advertising Agencies Budget Programs Advertisements Advertising 102

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Kevin Indig

APRIL 1, 2023

By measuring the right metrics. We tend to romanticize writing for the web, but good content is the result of a measurable process. However, most teams don’t measure quality effectively to understand how to keep it high. The same principle applies to content. Only few companies achieve high output with high quality.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

ClickZ

FEBRUARY 9, 2023

The implementation of regulatory and technological changes has resulted in a series of systemic shocks, fundamentally altering the approaches to target, measure, and attribute advertising. Denial Traditionally, marketers often use ad-platform tools to measure performance because they’re free and easy to use.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Paid Search Agency 104

Martech

JUNE 13, 2022

Or is it possible to measure the performance of your marketing, including the parts you can’t see? One of the allures of digital marketing was that much, if not all, activity could be tracked and measured. It’s hard to talk about measuring the customer journey without talking about the customer themselves. The fog of marketing.

Marketing Attribution 112

Marketing Attribution Touchpoints Dwell Privacy 112

ConvertKit

OCTOBER 1, 2021

It was the perfect introduction to the voice behind one of Boise’s most popular local newsletters, From Boise. Marissa Lovell, creator of local newsletter From Boise. But running a successful (and profitable) local newsletter doesn’t require a huge budget or a crack media team—just an email platform and some good old-fashioned grit.

Newsletter 86

Newsletter Top of Funnel Paid Social Agency Advertising Agencies 86

Inbox Insight

DECEMBER 15, 2023

Performance metrics help to accurately measure the effectiveness of your campaigns, enabling you to make data-driven decisions and optimize your B2B marketing strategies accordingly. Measuring key marketing metrics also allows for reliable and accurate reporting to senior managers and stakeholders, and to deliver this with confidence.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Cost per Acquisition Demand 52

Liveintent

JUNE 17, 2021

Newsletters focused on automotive and education show fastest growth. Traditionally, revenue from email newsletters comes via Direct Sold campaigns, in which a publisher works directly with an advertiser on a campaign. Automotive newsletters’ programmatic revenue grew over 105% from the previous year.

Newsletter 71

Newsletter CMO Education Advertisements 71

BenchmarkONE

DECEMBER 10, 2020

Sending their district’s email newsletters is like posting a billboard in the middle of a vast desert. School newsletters are meant to share important, time-sensitive information. Your K12 newsletter doesn’t have to be a lonely, unnoticed billboard in an unresponsive desert. No response, no engagement. Get Personal.

Newsletter 91

Newsletter Marketing Automation Services Tips Open Rate 91

Scoop.it

SEPTEMBER 21, 2023

On-Page Engagement On-page engagement is a broad term used to describe the smaller metrics you should track if you want to measure the success of your content curation strategy. Newsletters and best-of lists are extremely popular email marketing tactics. Essentially, it’s the measurement of your followers over time.

Curation 81

Curation Click Rate Content Open Rate 81

Writing on the Web

SEPTEMBER 19, 2016

When it comes to creating or growing your newsletter email list , you need to stay on top of managing it so it brings you clients. Sending newsletters with relevant useful information is a great way to keep connected, but it needs to be done as efficiently as possible. Creating a newsletter email list is no exception.

Work Management 100

Work Management Marketing Management Newsletter Vendors 100

Content Standard

OCTOBER 7, 2021

One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line. Here are eight key ways these marketing leaders measure their content success: 1.

ROI 123

ROI Brand Identity Branding Top of Funnel 123

Pam Didner

SEPTEMBER 13, 2022

But, unfortunately, it’s tough to measure the value of furniture on its own. It’s hard to measure the value of content in the absence of context. Here are two approaches you can use to measure the link between content and new leads. For example, not every email campaign you send out is in newsletter format.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Conductor

MARCH 17, 2022

It’s not like paid search where you can easily attribute a click on an ad to a keyword and measure the conversions against your initial investment to see if it was worth it. Content marketing ROI is the way to measure how much revenue or conversions your content brought in based on the amount of money, time, or resources spent on it.

ROI 104

ROI SEO Paid Search Agency Lead Ranking 104

Sharpspring

MAY 26, 2020

To understand how to improve your email marketing and start seeing these results, you need to know how to measure email marketing success. Email bounce rate is the direct opposite of delivery rate, effectively measuring the same thing — how many contacts in your list are actually getting your emails? Make Measurements Count.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? An email newsletter gives old content a new purpose and resurfaces it to your audience.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Liveintent

JANUARY 27, 2021

When readers click on RGG ads in email newsletters, they are directed to landing pages that immediately ask for their email address before they can browse the sites. RGG, however, was using a lower-funnel KPI to measure success: return on ad spend (ROAS) based on new member revenue. The key takeaways.

ROAS 107

ROAS Advertising Funnels Ad Exchange Top of Funnel 107

Roketto

APRIL 3, 2018

When you send an email to an email address in your database or newsletter subscription, that person will see the email. In addition to testing out the subject line, you will also need to test out the best time and best frequency for your newsletter content. Or the question of “Did I even sign up for this newsletter content?”.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. For example, you could mark an important event like a purchase or newsletter subscription as a key event. UA measured bounce rate; GA4 measures engagement rate.

Merchandising 117

Merchandising Marketing Analytics Tools Conversion Lead Ranking 117

Parse.ly

NOVEMBER 15, 2018

Interactions with newsletters aren’t visible in the form of likes and shares in a news feed, but that doesn’t mean they’re any less an indication of belonging. When a reader interacts with a newsletter, they’re participating in a community of people who value the same information. Excerpt from the Quartz Obsession newsletter on Mezcal.

Newsletter 99

Newsletter Stats Communities Open Rate 99

Zoominfo

AUGUST 4, 2020

Using intent data from auto-sites, a local dealership is able to get retargeting ads to receive special rebate offers available only to newsletter subscribers. You convert on the newsletter, providing contact information, and even click-thru on the automated rebate offer. Why Should You Measure Lead Generation Success?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

ClearVoice

JULY 17, 2023

In this article, we walk you through how to measure content marketing success in the financial industry. The Importance of Measuring Content Marketing Success in Finance Semrush found a link between success and measuring content marketing performance. Otherwise, you’ll get a lot of noise (read: irrelevant metrics).

Content Marketing 52

Content Marketing Marketing Analytics Tools Case Studies Case Study 52

Zoominfo

FEBRUARY 20, 2020

Simply put, marketers often have a tough time knowing how to measure content marketing success. If you’re going to sink time and energy into content creation, you should know how to measure your results, right? Measure Your Scroll Depth Scroll depth is a metric that tracks the place on a page where your visitors stop reading.

Marketing Budget 100

Marketing Budget Marketing & Strategy Marketing Strategy Content Marketing 100

ConvertKit

AUGUST 3, 2021

And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. It’s important for senders to determine what action they want subscribers to take, and to use that as their key measure of success with their email marketing.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Adobe Experience Cloud Blog

DECEMBER 7, 2017

And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. But measuring your digital campaigns’ ROI can be difficult if you don’t know what you’re looking for. These are the usual metrics for measuring your financial ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

KoMarketing Associates

MAY 7, 2015

Conversion tracking helps measure and “connect the dots” between the performance of online marketing initiatives and their relationship to sales and business development related actions. Measuring Marketing Effectiveness: Find Out if Your Content Converts via Content Marketing Institute. Email Newsletter Sign-Ups.

Marketing Analytics Tools 120

Marketing Analytics Tools Conversion Marketing Websites B2B 120