Martech

JANUARY 13, 2022

Don’t believe them when they tell you the metaverse is already here. When they are, it will be possible to enter the metaverse. What does the term “metaverse” mean exactly? We turned to Tim Parkin, a marketing consultant advising his clients on how to prepare for the metaverse, for more clarity.

Paid Search Agency 119

Paid Search Agency First-Mover Advantage Internet Marketing Marketing 119

Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. 33% of marketers say they think they’re “ahead of the curve” in adopting virtual reality.

Work Management 124

Work Management Paid Search Agency Marketing Management Marketing Budget 124

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Metaverse goals. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%).

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Ad Agencies 113

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. 38% have heard of the metaverse, but aren’t sure what it means. Metaverses and other virtual experiences.

Gartner 139

Gartner Paid Search Agency Opinions Internet Marketing 139

Martech

SEPTEMBER 24, 2022

Consumers engaging with metaverse-style virtual environments are interested in a number of industries and activities. The findings explain some of the live events and tie-ins that brands are launching in the metaverse, on platforms like Decentraland and Roblox. Dig deeper: How brands are joining the metaverse. Get MarTech!

Planning 120

Planning Customer Surveys Demographics Distribution 120

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Over the last two years, iconic shoe brand Adidas has been establishing a metaverse presence by collaborating with tech partners and creators and also rolling out their own NFT. Build a metaverse-ready team. Image: DPAA. Create a roadmap.

Merchandising 136

Merchandising Ad Building Advertising Agencies Opt-out 136

Sprout Social

JANUARY 19, 2023

As an emerging technology birthed from science fiction, the future of the metaverse promises some out-of-this world ideas. And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. But the metaverse isn’t a utopia.

Digital Asset Management 117

Digital Asset Management Marketing AI Terms and Conditions Brand Identity 117

Martech

SEPTEMBER 7, 2022

The metaverse will be a 13-trillion-dollar opportunity by 2030, according to a recent report by Research and Markets. That’s a huge market attracting enterprise tech companies and investors alike. B2B marketers can no longer dismiss virtual worlds and immersive technology as tactics solely dedicated to consumer campaigns.

Enterprise Management 112

Enterprise Management B2B Marketing B2B Marketing Management 112

Martech

AUGUST 25, 2022

The metaverse destination was built using Fortnite’s Creative toolset with the help of Atlas Creative’s team of game developers. Read next: How the gaming universe is preparing marketers for the metaverse. Metaverse live events. As they say in the metaverse, it’s still early stages. State Farm Park in iHeartLand.

User-Generated Content 122

User-Generated Content Mobile Marketing Interactive Marketing Creativity 122

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. Once companies finally understand what the metaverse is , how can they stand out among the many multiverses of metaverses (try saying that two times fast)? Metaverse brand activations: What they look like today.

Examples 110

Examples Brand Identity Branding Multi-Channel 110

Martech

SEPTEMBER 26, 2022

Today, Walmart opened new immersive experiences on metaverse platform Roblox. Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Dig Deeper: How brands are joining the metaverse with virtual experiences.

Merchandising 106

Merchandising Top of Funnel User-Generated Content Marketing Funnels 106

Martech

APRIL 15, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Are they metaverse plays? Get the daily newsletter digital marketers rely on.

Mobile Advertising 110

Mobile Advertising Paid Search Agency Youtube Search Marketing 110

Martech

JUNE 7, 2022

This is by no means Samsung’s first foray into the metaverse. Read next: Acura shows us how to use the metaverse and NFTs. Get the daily newsletter digital marketers rely on. The metaverse and web3 call up images of 3D virtual environments – and there are those, too. What do fans get? Processing.Please wait. Why we care.

User-Generated Content 113

User-Generated Content Communities Newsletter Segmentation 113

Outgrow

FEBRUARY 28, 2022

Meeting the Metaverse Marketing Universe: Should You Enter? Yes, we are talking about the METAVERSE ! Metaverse is just taking it up a notch. And, that’s where metaverse marketing comes into the picture. And, that’s where metaverse marketing comes into the picture. What Is Metaverse?

Outgrow 98

Outgrow eCommerce Intent Data Interactive Marketing 98

Martech

SEPTEMBER 13, 2022

By connecting multiple metaverse touchpoints to other legacy digital channels like Samsung.com, the brand shows how these emerging experiences can bring younger consumers into traditional fall sales events. Metaverse commerce events. It’s not just about planting a flag in the metaverse. Get MarTech! In your inbox. Why we care.

Activities 110

Activities Multi-Channel Loyalty Touchpoints 110

Martech

SEPTEMBER 23, 2022

Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Earlier this month, Samsung launched a metaverse scavenger hunt and NFT drop during a weeklong sales event. Image: Samsung.

Merchandising 120

Merchandising Paper Design Communities 120

Sprout Social

AUGUST 23, 2022

The metaverse may have the answers. Consumers are steadily grasping the importance of this emerging technology with 39% saying virtual, artificial or extended reality technologies will play a role in their brand interactions over the next year and 67% of marketers expecting to spend at least a quarter of their budget on these tactics.

Conference 120

Conference Guidelines Intent Budget Programs 120

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. The New York event showed marketers a crash course about the metaverse and how games are part of that. The New York event showed marketers a crash course about the metaverse and how games are part of that.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Planning Work Management 117

Martech

MARCH 24, 2022

Will the metaverse go big or go home? Get the daily newsletter digital marketers rely on. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 Why we care: The metaverse is white hot in marketing circles. billion in 2028.

Stats 127

Stats Internet Marketing Newsletter Facebook 127

Search Engine Journal

APRIL 13, 2022

In a world where digital & physical meet, metaverses offer an unprecedented opportunity to brands. Got NFTs, Metaverse, and web 3.0 on your marketing radar? The post Marketing In The Metaverse [Podcast] appeared first on Search Engine Journal.

Search Marketing 98

Search Marketing Marketing Brand Identity Branding 98

Search Engine Journal

AUGUST 25, 2021

The metaverse is poised for rapid growth that will open up opportunities for marketers. The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal. Here's what you need to know.

Search Marketing 140

Search Marketing Social Marketing Marketing Social Media 140

Martech

MAY 18, 2022

The oldest and arguably most successful virtual world or metaverse Second Life (SL) had been our first meeting place. Get the daily newsletter digital marketers rely on. He was a regular content contributor to the publication I founded almost 15 years ago, SLentrepreneur, dedicated to “making money in the metaverse.”

Rules 98

Rules Work Management Advertising Agencies Paid Search Agency 98

ClickZ

MAY 25, 2022

Heineken have become one of the latest brands to join the rapidly expanding collection of big-name brands with a footprint in the metaverse with the launch of ‘Heineken Silver’ – the world’s first Virtual Beer. As an early adopter of the metaverse, it was an unexpected step for Heineken to take. Pick a metaverse, any metaverse.

Brand Identity 137

Brand Identity Branding Marketing & Strategy Advertising Agencies 137

Martech

JANUARY 10, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and here are some cheerful thoughts about the metaverse. You have your metaverse marketing strategy in place, right? It seems such an inviting place.

Internet Marketing 114

Internet Marketing Social Media Interactive Marketing Course 114

Martech

MARCH 22, 2022

Half of marketers in a new MarTech flash survey say they are considering a metaverse activation either this year or some time in the next five years. This survey was conducted in March and included 209 respondents, primarily marketers in the U.S. Responses from marketers were divided evenly into four main quadrants.

Activities 94

Activities Gartner Customer Surveys Opinions 94

Search Engine Journal

MAY 17, 2022

Ecommerce marketers should pay rapt attention to the evolution and progression of the Metaverse. The post Metaverse Primer For Marketers: How We Got Here & Where We Go Next appeared first on Search Engine Journal. Here's what you need to know with examples from various brands.

eCommerce 112

eCommerce Search Marketing Marketing Examples 112

Search Engine Journal

NOVEMBER 23, 2021

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who's already leading the way! The post A Marketer’s Guide To NFTs And The Metaverse appeared first on Search Engine Journal.

Search Marketing 145

Search Marketing Brand Identity Branding Leads 145

Martech

JULY 29, 2022

Under Armour’s Curry Brand sneakers are moving as fast in the metaverse as they do on the court. While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Curry Brand NF3 basketball.

Brand Identity 116

Brand Identity Branding Advertising Agencies Paid Search Agency 116

Martech

OCTOBER 6, 2022

It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. Dig deeper: What’s hot in the metaverse for consumers? Dig Deeper: What does the metaverse mean to consumers and marketers? Image: Hot Topic. Virtual collection. and Speed Run 4.

Ideal Customer Profiles 98

Ideal Customer Profiles Advertising Agencies Paid Search Agency Impressions 98

Martech

JUNE 2, 2022

The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be the basis for metaverse and NFT experiences for Cub fans, bridging the gap between digital and physical. Why we care.

SMS 96

SMS Marketing & Strategy Newsletter Display 96

Search Engine Journal

MARCH 3, 2022

There's a lot of speculation about the Metaverse. The post Metaverse Marketing Myths, Musts & Mantras #WAGMI appeared first on Search Engine Journal. We bust the myths and share how brands and influencers are using it right now.

Search Marketing 94

Search Marketing Marketing Brand Identity Branding 94

Martech

APRIL 19, 2022

Younger Gen Z gamers have a particular emotional connection with the online world, and are looking for metaverse experiences in their virtual worlds, according to a study by agency Razorfish and VICE Media Group. Gen Z users are also more open to companies making use of their data than older metaverse denizens.

Spending 112

Spending Paid Search Agency Privacy Customer Surveys 112

Martech

APRIL 21, 2022

DX meets the metaverse. “We With oddity’s digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys’ prowess in technological transformation.”. A metaverse pop-up shop has to have the same superior DX because its visitors are digital natives and will expect it.

Digital Experience Platform 113

Digital Experience Platform Paid Search Agency Digital Transformation Touchpoints 113

Valasys

NOVEMBER 28, 2023

As of 2021, the Metaverse, a rapidly expanding digital universe, has not only captivated global attention but has also become a pivotal focus for businesses, with the market valued at $50.54 This growth has given rise to a specialized field: metaverse consulting.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Storytelling Loyalty 40

Martech

SEPTEMBER 27, 2021

Fishburne’s take: Mark Zuckerberg recently framed Facebook’s future strategy as helping “bring the metaverse to life.”…Early But marketers often go into new experiences with brand myopia, over-inflating how much people actually want to engage with their brands.

Buzz 104

Buzz Brand Identity Branding Marketing Strategy 104

Salesforce Marketing Cloud

MARCH 21, 2022

Brace yourselves: the metaverse is here. What started out as a term from a 1990s science fiction novel is now a market expected to be worth $800 billion by 2024. What will commerce in the metaverse look like and how can brands prepare for this potentially revolutionary change? What, exactly, is the metaverse?

Brand Identity 98

Brand Identity Branding Merchandising Advertising Agencies 98

Martech

MARCH 10, 2022

Big clients, from a list that includes Pizza Hut, Duracell and Bombay Sapphire, are asking Mehta how to get their brands involved in VR experiences and launch activations on what’s been recently referred to as the metaverse. The Metaverse Foundry. Get the daily newsletter digital marketers rely on. Mehta said. Decentraland.

Advertising Agencies 100

Advertising Agencies Brand Identity Branding Paid Search Agency 100