Sword and the Script | B2B

SEPTEMBER 17, 2020

The survey found, that overall, the share of B2B marketers allocating 40% or more of the budget to long term goals “decreased from more than a half (53%) to just under a third (32%)” when compared to the same survey last year. The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. Try our services.

B2B Marketing 97

B2B Marketing Marketing Budget Advertising Agencies Allocation 97

B2B Marketing Directions

DECEMBER 13, 2020

The explosion of available data about customers and prospects and the expanding capabilities of marketing and analytics technologies have made some aspects of marketing easier than ever to measure. At the same time, however, measuring the impact of marketing on major business financial outcomes remains a difficult task.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

B2B Marketing Directions

JUNE 18, 2023

A growing number of companies are conducting or sponsoring surveys and featuring survey results prominently in their marketing programs. The proliferation of surveys and survey reports has been driven by the growing importance of thought leadership in the B2B marketing mix. Illustration courtesy of epictop10.com

Customer Surveys 52

Customer Surveys B2B Thought Leadership Sample Thought Leadership 52

NuSpark Consulting

SEPTEMBER 7, 2016

[v] How-to content, which describes solutions to problems, can come in the form of blog posts, articles, white papers, guides, webinars, newsletters and emails. vi] Clearly, they can be an important part of your marketing mix, but since they are expensive, you need to determine the ROI they deliver. Accessed 8/3/2016. [v]

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

The Lead Agency

SEPTEMBER 13, 2020

B2B marketing is evolving, and businesses need to adapt and update their strategy as consumer expectations change, or risk falling behind. Content marketing has been and will continue to be, an effective way to engage buyers. Interactive videos are a newer trend, and they have several benefits for B2B businesses.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Buzz Marketing for Technology

DECEMBER 29, 2010

I hope you enjoy it … 4 C’s of B2B Marketing – We’ve all heard about the four P’s of marketing: Product, Price, Placement, Promotion. The four P’s were created mainly to describe the ideal “marketing mix.”. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

markempa

DECEMBER 19, 2016

With eBooks and white papers, you can see that someone downloads the asset, but you lose visibility on how engaged they really are. Topics like these focus on marketing automation or topics that marketing automation accelerates. Case studies like “ Success Story: iCharts ” are deeper in the funnel.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Navigate the Channel

NOVEMBER 2, 2022

Even academics who study public relations and everyday public relations practitioners offer little consensus on how public relations exists within an organization or business and its marketing efforts, but they can agree that PR matters. It’s separate from a marketing plan but should support marketing efforts.”.

Public Relations 65

Public Relations Marketing & Strategy PR Analysis 65

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. It is called a complex sale for a reason, but B2B marketers keep trying to fit it into a simplistic measurement framework: where did we get that lead? The buying process may take 12 to 18 months.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Marketing Insider Group

SEPTEMBER 20, 2012

Traditional marketing techniques continue to be (and always will be) a big part of the marketing mix. Be sure and use verbiage that explains exactly WHAT they will receive once they click, Do not be ambiguous and make sure you are using a compelling tactic (Demo / Free Trial / Free Study), “White Papers” are NOT very compelling.

Demand Generation Agencies 100

Demand Generation Agencies Landing Pages Buying Cycle Demand Generation 100

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Marketing Insider Group

JUNE 30, 2020

Another great B2B marketing channel is email, and you’ll want to push these during the work day (hopefully your audience has signed up with their company email). Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. billion on search marketing for the same purpose. Business marketers spend an average of 18.6% That compares to $7 billion spent on direct mail and $4.5

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

JANUARY 29, 2015

As I reviewed Salesforce 2015 State of Marketing report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. But I will tell you this: I’m writing from the actual front line, not a social soapbox.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

I never underestimated the importance of studying the marketing experiences of authentic thought leaders. . So I decided to embark on my own version of a marketing degree – finding and reading a ton of books written by the real experts. But I will tell you this: I’m writing from the actual front line, not a social soapbox.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

SmartBug Media

NOVEMBER 10, 2021

If so, you can emphasize the trade agreements like the United States Mexico Canada Agreement (USMCA) in your marketing mix. Here are some examples of collateral you should have ready for the traffic coming to your website: Case studies. White papers. If so, what states and where is your factory?

Paid Search Agency 52

Paid Search Agency Planning Companies Enterprise Management 52

Marketing Insider Group

JULY 13, 2010

In this post I will review a whitepaper produced last month by Toolbox.com in conjunction with PJA Advertising + Marketing called “ Top 5 Trends in B2B Social Media Usage: What Every Marketer Should Know “ (registration required) on social media usage.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

NetLine

APRIL 19, 2019

Our guide to contract management, which is a 101-level white paper describing how enterprise contract management works across a variety of industries. As the category gained traction, we are now working on case studies and industry specific content to really highlight our value. Never stop being curious.

Paid Content 45

Paid Content Enterprise Management Paid Search Agency Account Based Marketing 45

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SnapApp

JANUARY 10, 2016

Consider incorporating one of the following 5 content types into your marketing mix this year. You’ll see improved lead conversion, faster lead qualification, and better profile data to fuel all your marketing programs. . Interactive White Paper . Personality Quiz .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Adobe Experience Cloud Blog

FEBRUARY 22, 2011

by Maria Pergolino Evolving your B2B marketing mix is becoming more of a requirement than a nice-to-have in today’s changing business climate. Without their stamp of approval, the long-term nature of some digital marketing will likely erode confidence and can lead to program funding cuts.

RSS 48

RSS Marketo Correlation Paper 48

SnapApp

JULY 11, 2017

A recent CEB study found that an average of 5.4 Make sure you’ve got interactive content like quizzes and assessments in your content marketing mix so you can gather these insights while providing real value. . Data sheets, pricing sheets, benchmark reports, testimonials, and case studies will go far, here. .

Buy 70

Buy Process B2B Peer-to-peer 70

Vidyard

DECEMBER 12, 2013

While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. Editor’s note: This post originally appeared as contributed content on Salesforce.com.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Directive Agency

JUNE 13, 2018

Now, within this mass marketing bubble that we’ve been talking about, this world, is social media. I believe that social media is a critical part of your marketing mix. What type of asset, ebook, white paper, case study, could we give to you as a sales org to help close these accounts and drive revenue?

Paid Content 40

Paid Content Paid Search Agency Paid Social Agency B2B Marketing 40

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

The ROI Guy

SEPTEMBER 3, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to a purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

The ROI Guy

OCTOBER 11, 2010

A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firm's marketing goals, and explains how they will be achieved. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

The ROI Guy

JUNE 16, 2010

Studies indicate that 9 out of 10 buyers consumed and relied on content on their way to purchase decision: especially white papers, eBooks, webinars, interactive analysis tools, podcasts, and video clips. The marketing mix needs to change, investing in the right tools and content to engage the buyer, rather than cold calling.

B2B Sales 40

B2B Sales Peer-to-peer B2B Marketing Cold Calling 40

Madison Logic

MARCH 26, 2024

Distribute your educational content—such as analyst reports, infographics, white papers, and eBooks—across various platforms and websites frequented by your target audience. Case studies that detail the journey and outcomes of similar businesses provide tangible evidence of your product’s value.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

nDash

AUGUST 20, 2020

There are ten written content formats that are proven to be effective for content marketing: Blog posts. White papers. Case Studies. Blog posts are probably the most widely used content marketing format. White Papers. White papers are in-depth reports on specific topics. Case Studies.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. According to multiple studies, visual recall is stronger than audio or text.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Biznology

FEBRUARY 23, 2015

70% of content marketers are creating more content than they did a year ago (source: Content Marketing Institute ). 35% say they have a documented content strategy (source: Content Marketing Institute). Content marketing is more important to B2B businesses. Here are 15 B2B case studies. Who is succeeding and why?

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Insider Group

AUGUST 20, 2020

Most B2B organizations use a marketing mix of multiple strategies, the most common being email campaigns, content marketing, and in-person events. There are twists and turns and some customers even backtrack before they make a final purchasing decision.

Multi-Touch Attribution 276

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 276

Only B2B

DECEMBER 16, 2022

B2B lead generation is the process of discovering the appropriate potential clients, enticing them with the correct marketing mix, and eventually filling your sales funnel with those prospects. Writing is often the first step in creating content, whether it’s a blog post, a white paper, a case study, or a lengthy eBook.

Lead Generation 118

Lead Generation Sales Qualified Leads Marketing Qualified Leads Lead Ranking 118

Full Circle Insights

FEBRUARY 28, 2021

In the B2B marketing and martech sector, there are clear trends playing out now that suggest ways the industry will evolve in 2021. White Papers. Case Studies. Full Circle Method for Digital Marketing Overview. Optimizing Marketing Outcomes Over Time. Optimize Your Marketing Mix in Salesforce.

Lead Ranking 89

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 89