Onalytica B2B

AUGUST 23, 2017

Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. DOWNLOAD NOW!

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Sales Engine

JUNE 2, 2016

Maybe it’s a white paper. So you assemble a team to put this white paper together. The makings of a brilliant white paper emerges on containing healthcare benefits costs. Then you put it on your site with the form to fill out to download the paper, and very few take you up on the offer.

Top of Funnel 120

Top of Funnel Marketing & Strategy Paper Content 120

Trade Press Services

MARCH 11, 2024

Q: How has B2B trade magazine publishing changed over the last 25 years? What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. I’ve also seen a lot of B2B freelance writers go into content marketing.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Sales Engine

OCTOBER 16, 2015

I’ve always loved magazines—most of us do, right? You can call me a magazine nerd if you want to , but I suggest I’m not alone given the sheer volume of publications presented every day on newsstands, despite the pronouncements of print being dead. But have you ever thought about why magazines are so popular?

Content Marketing 120

Content Marketing Lead Ranking Content Marketing & Strategy 120

ClearVoice

FEBRUARY 3, 2021

Research papers. White papers. Usually downloadable as a PDF, an ebook can be designed with noneditable text and graphic elements. They can be created from… Blogs. Case studies. Catalogues. Presentations. Anything where expertise can translate into content. The long and short of it.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

NuSpark Consulting

JANUARY 3, 2017

Gated, free downloads such as white papers and special reports are a great way to do that. Any number of white papers or special reports can be created covering various topics, and you can set different ones to be offered depending on the blog post category to better match the post’s content. Relevance is the key!

Design 0

Design Top of Funnel Tips Lead 0

Crimson Marketing

MARCH 24, 2015

White papers. Customer magazines. The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. Here is the list, in priority order: Case studies. Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Digital Marketing Funnels Case Study Case Studies 100

Marketing Insider Group

JANUARY 2, 2020

Back then, with only three TV networks and a few magazines that everyone read, you could just “spray and pray” your ads and count on revenue pouring in. They won’t know that 50 percent of the executives who read your latest blog post downloaded the white paper that positioned the new widget as the solution to one of their critical challenges.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

nDash

NOVEMBER 10, 2021

She’s ready to tackle your blog posts, white papers, case studies, press releases, web copy, landing pages, email series, sales collateral, ebooks, and more. and Success Magazine. Charlene is a results-focused B2B copywriter with experience writing technology, business, finance, and industrial copy. John Heinz.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. You’ve been targeting mostly younger males that read magazines like Car and Driver and Motor Trend. Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Golden Spiral

APRIL 18, 2019

official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. flagship magazine and news site. award-winning monthly magazine. Cybercrime Magazine. HIM Body of Knowledge TM. Journal of AHIMA. Virtual Lab. ABA Banking Journal. ICBA ThinkTECH.

Work Management 102

Work Management Marketing Management Research Organization 102

Mass Analytics

DECEMBER 16, 2022

Offline variants (Radio, TV, Out of Home, Magazines, Press, Billboards, Telemarketing, etc.). Feel free to download our latest white paper “ Marketing Mix Modeling in the Wake of a Pandemic – Insights from Industry Experts ”. These channels include: Online variants (Facebook, Search, Clicks, Website traffic, Twitter, etc.).

Marketing Mix 52

Marketing Mix Allocation Planning Marketing Budget Creation 52

Content4Demand

NOVEMBER 12, 2020

The company reached half a million visitors it would never have otherwise and saw a 7X ROI on its Digitalist Magazine with traffic from organic search, social and referrals—with no promotion in the content. Speaking of your SMEs, enlist your inside experts to help create content, whether it’s blog posts, white papers or other content.

B2B Thought Leadership 97

B2B Thought Leadership Marketing Management Thought Leadership Customer Surveys 97

Tomorrow People

AUGUST 5, 2021

Industrial Insights was born, a monthly interactive magazine covering the latest innovations in lubrication technology, up-to-date research, and people-focused features. In addition to traditional white papers, engaging formats chosen include efficiency calculators and interactive diagrams.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

ViewPoint

FEBRUARY 4, 2014

But are they perusing your homepage, or downloading a white paper? Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Get these segments to your website and look at what they do when they get there.

Multivariate analysis 120

Multivariate analysis Top of Funnel Content Marketing BtoB 120

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. That may mean a blog, a magazine, a podcast series, or a YouTube channel, etc. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

ClearVoice

JULY 27, 2022

Content marketing can take many forms, including entertaining videos, educational blogs, ebooks, case studies, white papers, social media posts, and even apps and video games. They also put out a printed mini-magazine in each monthly shipment with company news, fishery updates, and meal prep tips. John Deere.

Examples 52

Examples Branding Brand Identity Content Marketing 52

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). The magazine is the Red Bulletin – owned by Red Bull.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

B2B Marketing Directions

JUNE 13, 2021

Most Popular Content Formats The ten most popular content formats in 2020 were: eBooks Guides White papers Cheat sheets Tips and tricks Research reports Kits Webinars Magazines Subscriptions Collectively, these ten content formats accounted for 82% of all downloads from the NetLine platform last year.

Business 52

Business Content Bandwidth Trade Show 52

Digital B2B Marketing

MAY 22, 2012

In the past year, 88% of people report using white papers for business research, followed by 73% for webinars. White papers are rated “most valuable” more frequently than any other format (56% of those that rated white papers). Does Your Content Create A Barrier? Only 40% share webcasts.

Marketing Prospects 100

Marketing Prospects Webcast B2B Marketing Planning 100

Content Marketing Institute

DECEMBER 18, 2018

One of the biggest changes for Chief Content Officer magazine happened at the beginning of 2018. If you’ve ever struggled to get past the opening paragraphs of an overly formal, dry-as-biscuits white paper, you’ll know what he means. People don’t have the mental energy to unpack a dry-as-biscuits white paper, says @kimota.

Top of Funnel 90

Top of Funnel Account Based Marketing Content Paid Search Agency 90

Marketing Insider Group

AUGUST 4, 2015

marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution. Johnson: Where did the idea for ARC magazine come from? Did you have resistance to the magazine internally? I talked to Craig Coffey, U.S. Who was involved?

Storytelling 100

Storytelling Branding Brand Identity Work Management 100

Content Marketing Institute

NOVEMBER 17, 2017

How often have you sat in a reception room and encountered boring brochures, outdated magazines, and a TV screen showing a 24-hour news network or the latest episode of The Price is Right? A custom magazine or relevant white paper is an excellent opportunity to connect with visitors (and they can take it with them).

Content 101

Content Landing Pages Curation Conference 101

Digital B2B Marketing

NOVEMBER 6, 2012

B2B Marketing’s Lead Generation Focus B2B marketers are pitching white papers, webinars and other content at every turn. Here are three examples from magazines or proposals that are within arms reach on my desk. In a recent logistics magazine, 60% of the full page ads are lead generation focused.

B2B Marketing 100

B2B Marketing Bundling B2B Marketing Proposals 100

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. The project took a digital platform and turned it into a physical magazine.

Trust Marketing 63

Trust Marketing Content Marketing Work Management Paid Search Agency 63

nDash

OCTOBER 26, 2020

Featured on About.com, HR.com, HR Dive, HR Magazine, Forbes, The Knot, US News and more.”. My projects have ranged from white papers to scientific reports for medical journals. “Seasoned human resource and eLearning professional with two decades of crafting copy for both website and print marketing. Employee engagement .

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. They are busy, intelligent people. . Medical technology .

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Sana Commerce

MARCH 16, 2022

Do you read a newspaper and/or magazine while commuting to the office in the morning? Videos are the new white papers. Download these white papers for free: How to offer an excellent customer experience in the digital age. To illustrate this, here’s a simple exercise: Imagine a normal working day.

B2B 52

B2B Work Management B2B Sales Act-On 52

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? The Programmatic Mind educates marketers and explores programmatic advertising trends.

B2B Marketing 150

B2B Marketing Paid Search Agency B2B Advertising Agencies 150

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Assets like e-books, white papers and ultimate guides are typically keyword-rich and extensive. The post When Should You Gate Your Content?

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. To download the full white paper, click the button below. But how can you measure this? How can you measure what people are doing offline in person?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Chris Koch

SEPTEMBER 17, 2010

Publishers (the good ones, anyway) gave some of the most prominent pages in their newspapers and magazines to advertisers in return for a lot of cash, access to a targeted group of customers, and editorial independence from advertiser influence. For centuries, publishers had an uneasy, co-dependent relationship with advertisers.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Advertising Agencies Paid Search Agency 100

Digital B2B Marketing

JUNE 20, 2013

I probably don’t want your white paper. But that hasn’t stopped marketers from using them underground in subway stations and in in-flight magazines. On a recent flight I counted a dozen ads with QR codes in the in-flight magazine. Even a FB page! Tell me where I’m going. Using a QR Code Online.

Paid Search Agency 100

Paid Search Agency Lead Gen Mobile Marketing Barriers 100

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Invest in print, in terms of taking blog articles and producing a quarterly magazine.

Marketing Budget Creation 104

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 104

SmartBug Media

SEPTEMBER 17, 2019

magazine published that 15 of the top 5,0o0 fastest-growing private companies in America were in the healthcare, biopharma, or medical device industries. In the midst of the longest bull run in history, the life sciences industries have shown the greatest stability in growth. In 2018, Inc.

Terms and Conditions 63

Terms and Conditions Buyer Personas Fulfillment Landing Pages 63

ClearVoice

DECEMBER 5, 2019

The content type could be white papers, social media posts, website content, and more. You can link your online work, but you can also upload documents, PDFs, magazine articles, and more if you have those samples. Categories are the topic or industry that you work in: for example, travel, beauty, or business.

Ideal Customer Profiles 87

Ideal Customer Profiles Sample Network Marketing Copywriting 87