Content Standard

JANUARY 21, 2017

Getty Images’ business-focused imprint, Curve , acknowledged as much: “Intelligence marketing, thought leadership, advertorials, infomercials…all these classic marketing formats were developed to meet business goals.” ” TV ads are content, as are newspaper and magazine ads.

Marketing & Strategy 40

Marketing & Strategy Advertorials Business Storytelling 40

WebMarketCentral

NOVEMBER 19, 2008

Fewer banner ads on websites, fewer print ads in magazines, and fewer pieces of direct mail in in-boxes mean that your ads and mailers have much less competition for attention. So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Here are four reasons.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

Navigate the Channel

SEPTEMBER 13, 2023

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Integrate internally with their teams.

Case Studies 80

Case Studies Case Study Studies Enterprise Management 80

Albacross

APRIL 24, 2019

Run an advertorial in a magazine, or. In particular, you’ll want to add in your one-time costs (costs spent on creating marketing collaterals such as ebook and white papers), as well as recurring costs (such as costs spent on marketing platforms or tools). Then And Now.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Convince & Convert

DECEMBER 30, 2015

This is a classic for marketers, magazines, and sites like Buzzfeed. White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. Advertorials. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167