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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

White Papers. ENews Sign-Up. --> Magazine. Digital Magazines. -->. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Raphael is Associate Editor of FOLIO: Magazine. Design & Production. Digital Editions.

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Who Do You Trust? Industry Analysts Reign Supreme

The ROI Guy

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

White Papers |. Apply today for a FREE subscription to CIO Magazine! src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. src = [link]. }. Webcasts |. Podcasts |. Newsletters |.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

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Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

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Six great blogs for B2B Marketers

Biznology

While this used to mean reading business books and magazines, today it means blogs. Dan’s interests are far-ranging, and he’s a master of content marketing (a blog, video chat interviews, white papers, book reviews, training videos), with no fluff. We’ve all heard the stats about blog proliferation.

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Where to Get an Education in B2B Content Marketing

Biznology

But, as Joe points out early in the book, marketers have used content for centuries, in the form of custom publishing, like The Furrow , a print magazine for farmers published by John Deere since 1895. Joe should know, having headed up custom publishing for Penton, which is where I first met him.