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Forget Rewards: Why B2B Loyalty Marketing is Different

Biznology

Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors. Your vendors are already locked. But, I say, don’t bother.

Loyalty 104
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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot

It sets a tone — giving you the momentum and perspective you need to lock in on viable sales opportunities and ensure the rest of your sales process goes as smoothly as possible. They create prospect lists that allow them to focus on where realistic revenue can sustain them in the short- and medium-term business investing.

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A Guide to Campaign Monitor Pricing

SendX

Wrap up Campaign Monitor is great for small to medium business and growth stage startups. With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR?

Pricing 195
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How Facebook is Slowly Strangling Twitter

Convince & Convert

Twitter doesn’t own Medium , but the relationship between the two services is quite cozy at the strategic and technical levels. Not surprising, given that Twitter co-founder Ev Williams is the founder of Medium. Just as Medium was starting to get some real traction outside its tech and entrepreneur core, what does Facebook do?

Twitter 167
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How to Thrive in the Content Shock Era: Your Brand’s Future Depends on It

Content Standard

However, the growing number of mediums and channels that must be fed to sustain exposure means that channel-specific teams and demand for content among them are ballooning. Michael Schaefer first coined the concept of Content Shock in January 2014.  Sound familiar?  Sound familiar? It’s all about personalization.

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How the gaming universe is preparing marketers for the metaverse

Martech

They say COVID was an acceleration for gaming, I believe this event will be an acceleration for gaming as an advertising medium,” said Itamar Benedy, co-founder and CEO of programmatic in-game advertising platform Anzu. The New York event showed marketers a crash course about the metaverse and how games are part of that.

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Industry Pulse Survey: The role of email in identity post third-party cookies

Liveintent

An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. An original two-week lock down turned into four, then six, and so on, driving entire industries to a halt; advertising and publishing were not without exception. Yes: 87.2%.