Forget Rewards: Why B2B Loyalty Marketing is Different
Biznology
NOVEMBER 1, 2021
Taking a page from consumer marketing, and their own experiences as buyers, some business marketers will look at loyalty programs—points, rewards, status and the like, on the assumption that this will be a way to further lock in their vendors and fend off competitors. Your vendors are already locked. But, I say, don’t bother.
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