5 Must-Have Media Buying Tools for 2023
Bionic
JANUARY 20, 2023
Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Quarterly buys are becoming much more common. You’re destined to lose. You’re destined to lose.
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