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5 Must-Have Media Buying Tools for 2023

Bionic

Instead of locking in a year-long deal in the up-front, advertisers are building in escape clauses and shorter deals. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Quarterly buys are becoming much more common. You’re destined to lose. You’re destined to lose.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. But we have to warn you, there are sales leaders who will advise otherwise. And work well.

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Is A Sales Team Lead Role Worth Exploring?

Zoominfo

Reps can take on too much, too fast and burn out — suddenly, not only do you find yourself drowning in work, but one of your top performers is reconsidering long-term prospects at your company, or at the very least, they’ve lost confidence. But we have to warn you, there are sales leaders who will advise otherwise. And work well.

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Eight Keys to Supercharge Your LinkedIn Posts

Golden Spiral

LinkedIn’s own data states that photos increase the comment rate on posts by 98%. Links to YouTube play directly in your feed and result in a 75% higher share rate. That first line must lock your reader’s brain on your main point the way a fighter jet’s missile lock acquires a target. Always Use a Visual. Brevity is Best.

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How to Build a Creative Agency from Scratch

BenchmarkONE

Locking yourself into a year-long lease when you’re not even established yet might not be the best decision for your business. The creative industry in the United States is a multi-billion-dollar industry, and it seems everyone wants a piece of the pie. Since 2021, there has been a 12% increase in the number of creative agencies.

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Marketing Yourself as a Writer: How to Land (and Keep) a Client

nDash

I’ve seen writers miss some awesome new assignment and land new clients, and I’ve also seen incredible writers burn bridges with current clients. But our conversion rate was a LOT higher with this approach than with the cold outreach. As a quick refresher, you first learned how to create a killer bio and resume. A lot, right?!

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Influencer marketing should not be about collecting influencers

Biznology

What all of these people-collectors have in common is that they tend to take these flesh and blood people they have collected and lock them into a curio cabinet, a de facto glass menagerie. They flit about the room like bumblebees collecting business cards in lieu of pollen. LinkedIn and Twitter has made this even easier.

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