How To Win the Streaming Wars? It’s Now About Subscriber Management


When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Design and deliver tailored products, packages, and promotions in an agile way. Bundles aren’t a new concept.

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5 ABM Campaign Ideas for Customer Retention and Expansion


A lot of work goes into getting a prospect to become a customer, but what happens after they are locked in? As featured in this year’s September Issue , here are five ABM campaign ideas for customer retention and expansion that can inspire you for the new year.


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The Importance of Context with Marketing Experiments


This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. The experiments that you run have to result in better decisions, and ultimately ROI. Where are these threats in marketing?

How to Create Great Gated Content From Existing Content

Content Marketing Institute

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. But little tricks and traps happen along the way, so we’ll go through each point in detail. Before you dive in. You want to find killer content from others and put it in a single content vehicle. 4-7 in Cleveland, Ohio.

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays


But if you’re in ecommerce, that’s a different story. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. In 2018, for example, US consumers spent a whopping $7.9 Cyber Monday 2018 represents the biggest ecomm sales day in history, and 2019 is projected to be even bigger. Building up your audiences and ramping up your ads in the preceding 3-6 months is very important.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization. The SEO and calendar features are still in beta and will be rolled out this spring and summer. Marketo placed these changes in the context of unveiling itself as “customer engagement platform”.

How Not Picking an Experiment Winner Led to a 227% Increase in Revenue


This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. For years women have been chronically underrepresented in medical trials, which disproportionately favors males in the testing population. This selection bias in medical testing extends back to pre-clinical stages – the majority of drug development research being done on male-only lab animals.

[Video] Exclusive Interview With Lauren Newman: Supporting Publishers Through COVID-19


And, in our industry, hit the pockets of publishers — as we’re seeing continued layoffs, furloughs, and bankruptcies given the loss of advertising dollars amid the crisis. How are publishers filling in the revenue gaps with short-term strategies such as Affiliate or Display?