4 products Microsoft should build with LinkedIn

Ignite Tech

As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.

How to Create Great Gated Content From Existing Content

Content Marketing Institute

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. Before you dive in. 4-7 in Cleveland, Ohio.

Christmas in July! Create Smarter Ecomm Landing Pages for the Holidays

Unbounce

But if you’re in ecommerce, that’s a different story. In fact, most experienced ecomm marketers start prepping long before Thanksgiving and Black Friday roll around. In 2018, for example, US consumers spent a whopping $7.9 of the holidays in North America.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. The experiments that you run have to result in better decisions, and ultimately ROI. Where are these threats in marketing?