Is customer satisfaction really important in B2B?

The B2B Research Blog

An analysis of their reasons reveals that in most B2B markets there are four distinct customer segments, each of them loyal for very different reasons. This advantage is usually in one of four areas: A better quality product or service. Offering a price advantage.

Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

But there are differences in degree. Imagine the resources involved in reaching these levels of personalisation: Turning Dear Sir into Dear Mr Smith. in a landing page. Using a price chart to decide between Hedge for the downswing! or Lock in your future contracts! Using financial results from annual reports to generate content like You’re 5% ahead on margins but 4th in growth in your sector - personalised to each individual’s company.

SIC 59

Trending Sources

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

The product changes were quite modest: new search engine optimization features for entry level users; a global marketing calendar; and relabeling of InsightEra, which Marketo purchased in December, as Marketo Real Time Personalization.

Breaking Down the Fundamentals of Account-Based Marketing

Modern B2B Marketing

Author: Heidi Bullock Okay, so maybe account-based marketing (ABM) isn’t quite as viral as Pokémon Go, but I would say that ABM is a close second in the B2B marketing world! On the other hand, account-based marketing (ABM) is in many ways the exact opposite.

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. In the past, ebooks were an online revenue generator for many businesses and bloggers alike.

11 Ways to Give and Get Customer Love

Hubspot

Feature Customer Successes in Case Studies and Testimonials: If your product or service is one that helps make peoples' lives better in one way or another, feature your top customers in case studies or testimonials that you can publish on your website and share in social media.

Your Enterprise’s (Almost) Unfair Competitive Advantage

Modern B2B Marketing

After all, change is hard, and ignoring a problem is easy—in the short term. In the long term, while it might seem easier to stick with the marketing status quo, marketing automation gives enterprise marketers a competitive advantage so large that it seems unfair.

MQL 13

4 products Microsoft should build with LinkedIn

Infer

As someone who’s entrenched in the LinkedIn and Microsoft ecosystems, I thought I’d share four exciting products this acquisition makes possible: 1. There’s no doubt that LinkedIn’s biggest asset is its social graph with data about virtually everyone in the business-to-business (B2B) world.

Best Tools for SMB Online Lead Generation

Leadfeeder

No single tool can answer to all your needs in online lead generation. In this blog post I’ll share my favorite toolstack and give you some ideas on what should be your criteria for choosing your tools. When choosing any digital tools, something you want to avoid is vendor lock-in. You don’t want to end up in a situation where you lose your precious business data if you decide to replace a tool. One thing to consider is price, but it’s not the main thing.

The Benefits of Business Intelligence

The ROI Guy

Leverage important and valuable data currently being captured by ERP, CRM, SCM and other systems, but locked in these systems due to inadequate and difficult mining and reporting tools 3. Dashboard can help the business act quicker on important information such as better recognizing a hot product in order to meet growing demand and eliminate “out of stock” conditions, or better recognizing competitive pricing issues in order to reset prices.

Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

In an industry where every competitor is striving for grater ease of use, stand-out simplicity is an impressive achievement. This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. Here’s where segments reappear, since Web behavior can be used in segment definitions and system reports are run against segments.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.”

The ROI of Business Intelligence

The ROI Guy

These spreadsheets remain difficult and costly to maintain, introduce data and analytical errors, and lock key information within the hands of too few employees. According to 2005 research by Accenture, 15% of companies are at the proof-of-concept stage with BI, 22% are engaged in a pilot, and 36% have committed to one or more solutions. One in 10 isn't doing anything and 12% are monitoring the situation. billion in worldwide software revenues.