KoMarketing Associates

DECEMBER 6, 2022

Brand Keys recently released the results of its “Marketing on My Mind” survey, focused on determining which concerns are causing stress for CMOs, in particular. For the survey, Brand Keys asked 463 CMOs and brand managers about what is keeping them up at night, honing in on potential problem areas from the past year.

Budget Programs 248

Budget Programs Statistics Custom Publishing Customer Surveys 248

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

Martech

MARCH 26, 2024

Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Next on the list of challenges was “demonstrating/proving a positive impact on the business from martech.” Download your copy of the 2024 MarTech Salary and Career Survey here.

Customer Surveys 109

Customer Surveys Work Management Budget Programs Promotion 109

Webbiquity

APRIL 23, 2024

This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. Make a list of your most important MarTech tools, and let that serve as a checklist when considering new tools. No, thank you.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But there are some caveats to consider. Hot leads come from speaking sessions.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Webbiquity

MAY 16, 2023

Note that pricing models vary; all of the pricing listed below is based on tracking for multiple websites with combined limits of 150,000 visits / 75,000 visitors / 300,000 pageviews per month, just to create an apples-to-apples comparison. Like UGA, it provides an incredible range of reports. It does also report some basic analytics.

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

KoMarketing Associates

OCTOBER 19, 2021

LiveIntent and Advertiser Perceptions recently conducted a joint survey to determine how marketers are shifting their strategies. Statistics showed that the majority of marketers (63%) intend on growing email lists via newsletters to expand or enhance their first-party data in the near future.

Newsletter 246

Newsletter Email Marketing Statistics Customer Surveys 246

Martech

DECEMBER 6, 2023

This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Adalytics claims. Get MarTech!

Opt-out 118

Opt-out Advertising Agencies Advertisements Advertising 118

KoMarketing Associates

NOVEMBER 17, 2022

DemandGen recently published the results of its “2022 ABM Benchmark Survey,” and statistics suggested that most marketers (45%) are still in the early stages of utilizing ABM and testing their program. At the moment, most marketers (84%) claimed that they are primarily utilizing email to engage with their ABM list.

Account Based Marketing 227

Account Based Marketing ABM Advertising Agencies Advertising Benchmark 227

KoMarketing Associates

MAY 17, 2022

As B2B marketers expand their list of goals, new research indicates that they are seeing their budgets increase to help them achieve these key objectives. Data from the 28th edition of The CMO Survey indicated that marketing budgets typically only account for 11.8% of overall budgets at organizations. over the next year.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

Marketing Insider Group

AUGUST 17, 2020

Consider the following suggestions: Sponsors Listings: Create a sponsor section where you list all your event exhibitors and sponsors; each having their logo, short company description, and company URL well displayed. You can also send out surveys on behalf of sponsors to your attendees directly. Attendee Demographics.

Lead Scoring 353

Lead Scoring Lead Ranking Co-Registration Banners 353

Marketing Insider Group

OCTOBER 18, 2023

For example, a recent Demand Gen Report survey found that buyers want more insights, data, and research and fewer sales messages in content. In a nutshell, journalistic content involves applying the strategies and techniques that unbiased reporters use to capture audiences’ attention. Just What Is Journalistic Content?

Top of Funnel 279

Top of Funnel Tips Content High Quality Lead 279

Martech

FEBRUARY 6, 2024

What’s more, 60% say they expect brands to text them at least once a week, according to Vibes’ Mobile Consumer Insights Report. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Three-quarters of U.S.

SMS 125

SMS Purchase Planning Mobile Marketing 125

Marketing Insider Group

JANUARY 31, 2023

That’s why we’ve come up with a list of important qualities to consider when deciding whether an agency will help your business thrive. To help you determine whether a marketing agency’s capabilities are a good match for your company, we’ve compiled a list of 7 factors you need to consider.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

KoMarketing Associates

MAY 11, 2022

Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out. Refining the Marketing Data Collection Process.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

Sword and the Script | B2B

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? And it all starts with a stellar email list. We’ve spent over a decade helping our customers build the best email lists possible, and we’ve learned a lot of tricks and nuances along the way.

Opt-in 93

Opt-in Opt-out CAN-SPAM Deliverability 93

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. Jay Baer created a brand-new report of this key data. Some brands also publish posts on social media platforms to address customer concerns.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Martech

JUNE 14, 2023

Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers may want AI more because they are lower on the priority list for getting it. The Semrush survey also found: 48% of marketing leaders say AI is making the most significant difference in how customers interact with them.

Marketing AI 139

Marketing AI Stats Planning Marketing Automation Services 139

Litmus

OCTOBER 24, 2023

That’s why, in our latest State of Email report , we asked our audience for their feedback on the most popular ESPs in the industry. Check out the full list of ESPs here. How did we arrive at this list of the most popular ESPs? You should consider team growth and change, how you’ll be using email, and even list growth.”

Service 95

Service Peer-to-peer Eloqua Opinions 95

Martech

JANUARY 9, 2024

A recent survey shows 73% of respondents — both consumers and business buyers — expect companies to “understand my unique needs and expectations,” while 62% expect companies to anticipate their needs, and 56% expect offers to always be personalized, according to the Salesforce State of the Connected Customer report, 5th edition.

Marketing Automation Services 127

Marketing Automation Services Marketing AI Marketing Automation Automation 127

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. However, 26% disagreed to some extent, according to the survey of 355 marketers. From Ascend2’s report, Trends in Personalization Marketing 2023 Why we care.

Marketing Report 118

Marketing Report Personalization Work Management Marketing Management 118

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business. There was no way to report on that naming information as individual pieces of data.

Enterprise Management 103

Enterprise Management Hubspot Terms and Conditions Sample 103

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Top Rank Marketing

DECEMBER 6, 2023

When it comes to the growing power of influence the B2B marketing world is expected to see in 2024 and well into the future, there’s much to learn, and luckily we’ve had the honor of featuring many key B2B marketing innovators in our newest B2B influencer marketing report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

B2B Marketing Directions

MARCH 24, 2024

When such a need or desire arises, a potential buyer will quickly create a mental list of the brands he or she feels are worth considering, i.e. an initial consideration set. Google Survey Bain & Co. The Bain & Co./Google The study defined the Pre-Decision stage as ". The study defined the Pre-Decision stage as ".

B2B Marketing 71

B2B Marketing B2B Vendors Trigger Marketing 71

Sword and the Script | B2B

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The survey had three findings that stood out to me: 1. The purpose? This is cited ahead of leadership quality (76%) and technological innovation (72%).”

Cost 93

Cost B2B Thought Leadership Paid Search Agency Customer Surveys 93

Martech

APRIL 8, 2024

Tell me about a time when you used data visualization tools to create reports or dashboards that effectively communicated insights to stakeholders. Please list the top five duties for this position. The key elements and enhancements to this prompt are as follows: (Task) Please list the top five duties for this position.

Business 102

Business Best Practices Marketing AI Forecasting 102

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Martech

DECEMBER 27, 2023

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. So, images and links are generally a no-go, but contact information is fine. We’d like to know how it’s been for you.

Email Marketing 132

Email Marketing Marketing Management Salesforce.com Deliverability 132

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. Since then, I’ve not seen any reports or research that indicates hard bounces for permanently undeliverable email addresses have gone through the roof.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

chiefmartech

JUNE 13, 2022

More accurately, half of the 426 respondents to our 2022 Martech Career Survey , run in collaboration with the team at MarTech.org, reported receiving a promotion within the past 12 months. Overall, salaries grew 23% since the last time we surveyed them in 2019.

Work Management 124

Work Management Allocation Marketing Management Paid Search Agency 124