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Does the Hub and Spoke Content Model Work Anymore?

Marketing Insider Group

In this blog post, we’re exploring the hub and spoke content model, its benefits, and how you can start using it today to enhance your content strategy. Quick Takeaways The hub and spoke content model, inspired by a bicycle wheel’s design, is an efficient way to organize and link related website content.

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How BODs Can Architect Better Strategic Customer-Centric Designs | What’s Your Edge

Vision Edge Marketing

we’ll examine customer success’s link to customer-centricity and reveal the 4 pivotal board roles in guiding leadership to master this business model. We recommend exploring the following measures along with customer lifetime value , which serves be the primary key performance indicator. In this episode What’s Your Edge?

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What The Decline of Social Media Means For Content Marketing

Marketing Insider Group

We’ll explore the factors fueling this shift, from the nitty-gritty of algorithm changes to the evolving habits of users, and how these changes are reshaping our digital marketing strategies. Also, changes in user behavior , including the rise of platforms like TikTok, where external links are less common, have also played a role​​.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

That way, your ads will lead to relevant content that matches users’ search intents, making visitors more likely to stay on your page, explore the rest of your website, and take action, such as by making a donation. Ideally, the landing page linked in your ad will also be optimized for this keyword. That’s why we’ve created this guide!

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

Exploring how to build your personal brand in synergy with your business and integrate social selling with other sales and marketing channels, it is supported by online interactive tools and templates to be used to create and execute your own social selling strategy.

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8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

Marketing Insider Group

Key Takeaways: Advanced Google search involves using unique search operators or on-page buttons and links to refine your search. You can also discover linking opportunities and exclude unnecessary information. Advanced Google search techniques help you explore new subjects or find a fresh spin on a topic.

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B2B Digital Marketing: The Only Guide You’ll Ever Need

Marketing Insider Group

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!