Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. Content Marketing Institute : Next-up on the list of the best digital marketing blogs is the Content Marketing Institute.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Martech

APRIL 26, 2023

HubSpot’s new AI content assistant (beta) can help your team quickly create ideas, outlines and drafts for blogs, landing pages, emails and other content without leaving HubSpot or learning a new tool. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it.

Top of Funnel 58

Top of Funnel Product Work Management Marketing & Strategy 58

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. These people have achieved expert-level product knowledge and serve as active and involved leaders in our Trailblazer Community. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.

Class 98

Class Communities Curation Storytelling 98

Martech

JULY 19, 2023

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email.

Data Hygiene 97

Data Hygiene Privacy Landing Pages CAN-SPAM 97

Scoop.it

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Buzz Marketing for Technology

JULY 16, 2008

Is constructing knowledge based on analysis a work literacy skill? However, just by skimming the chapter, I perceive this as a way to reflect and document the knowledge creation process. By putting the analysis in words, the individual is creating knowledge for both themselves and others, making their learning transparent.

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Webbiquity

FEBRUARY 20, 2020

Sales enablement, defined by Gartner’s glossary as, “the activities, systems, processes, and information that support and promote knowledge-based sales interactions with clients and prospects,” involves creating and implementing a systemic approach to sales. Connect with Sean Gordon on LinkedIn.

Work Management 317

Work Management Video Marketing Marketing Strategy Marketing & Strategy 317

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Martech

MAY 30, 2023

You have likely seen this phrase in plenty of marketing blogs. But many companies make the mistake of relying too heavily on intrusive marketing tactics like cold calls, pop-up ads and sponsored posts. This is where reception marketing comes into play. The reception marketing solution?

Top of Funnel 102

Top of Funnel Paid Search Agency Planning Cold Calling 102

SmartBug Media

MAY 9, 2023

Welcome to our blog series, where we highlight some of the latest updates from HubSpot! As an agency specializing in full-service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals.

Hubspot 98

Hubspot Enterprise Management Product Work Management 98

Circle Studio

MAY 14, 2020

There are so many tactics available to marketers today it’s easy to lose sight of the most important thing — your marketing strategy. How can you tell if your marketing strategy is due for an update? As marketers we can get so focused on what we’re going to say that we forget to listen.

Marketing & Strategy 148

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 148

Lake One

AUGUST 25, 2023

Even in a world of Instagram, LinkedIn, and Slack, email marketing for manufacturers remains a solid choice to reach target customers. In fact, a study by HubSpot found that email marketing can generate an average of 5.8 Because even though email marketing is alive and well, it’s not a one-size-fits-all marketing plan.

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

Webbiquity

MAY 3, 2018

SEO, when done properly , can be the most cost-effective marketing tactic in your arsenal. In a disturbing trend, Google appears to be focusing more on retaining visitors then referring them to our websites, as evidenced by Google’s transition from a mere search engine to a knowledge base of snippets, excerpts, and tools.

SEO 242

SEO Blogger Internet Marketing Knowledge Base 242

SmartBug Media

DECEMBER 20, 2021

Part of every marketing position is a commitment to ongoing training to ensure you’re staying up to date with industry trends and growing your marketing knowledge. One of the best ways to do this is by earning certifications from HubSpot, a leader in inbound marketing and sales software. Marketing Coordinators.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. What to Include.

Work Management 54

Work Management B2B Marketing Management Lead Scoring 54

ClearVoice

MARCH 17, 2020

And so are 90 percent of marketers who are already using content in their marketing efforts. In this content marketing hierarchy overview , we took a deep dive into the importance of structuring and organizing your content for a positive brand experience. As content marketers, we have to keep up with so much jargon as it is.

Content Marketing 80

Content Marketing Marketing Analytics Tools Ad Building Planning 80

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. While it has been a part of many products for some time, ChatGPT’s launch made the topic white hot.

Marketing AI 106

Marketing AI Ideal Customer Profiles Features Product 106

Schubert B2B

OCTOBER 6, 2017

A B2B blog can be a great way to attract customers in your market searching for solutions to the challenges that keep them from operating at top efficiency. If done well, and backed by a marketing plan and consistent messaging , your blog can serve as a viable resource to current and potential customers. What to Include.

Work Management 48

Work Management B2B Marketing Management Lead Scoring 48

BuzzSumo

APRIL 15, 2020

Content marketing is not just meant to help you gain new customers. Instead, content marketing’s true purpose is to boost loyalty and retention. As more and more consumers rely on information they find online to make decisions, businesses also need to transition from traditional marketing to digital marketing.

Content Marketing 103

Content Marketing Content Paid Search Agency Knowledge Base 103

KoMarketing Associates

JANUARY 2, 2018

In learning new skills, members of the KoMarketing team ultimately become better digital marketers, better support client programs, and the organization. Cross training provides value for broader B2B marketing professionals as well. A while back I wrote a post on how to integrate social media into everyday B2B marketing strategy.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

BenchmarkONE

SEPTEMBER 9, 2021

You might be a budding digital marketer. . Because of smartphones and social media , we’re all natural marketers — we write captions, choose photos, and promote our posts with our friend groups. But to be a successful strategist, you need to build up a true digital marketing skillset. It’s true for digital marketers too.

High Quality Lead 67

High Quality Lead Work Management Marketing Automation Services Marketing & Strategy 67

Buzz Marketing for Technology

OCTOBER 16, 2008

Blogging and culture. On the Work Literacy Ning , the group is looking at blogs this week. Because I am so busy, I decided to kill two birds with one stone and do a blog post and the "assignment" for the course this week. However, I feel blogging is an exception to this. Labels: blogging , wlning , writing to learn.

Web 2.0 100

Web 2.0 Ning Social Networks Blogger 100

Hinge Marketing

NOVEMBER 25, 2019

That’s what marketing to C-suite executives looks like today. Download The Marketing Planning Guide. Because we specialize in professional services marketing, many of our clients target C-suite executives. This knowledge base gives us a unique vantage point to view the evolution of C-suite marketing and sales.

Work Management 119

Work Management Marketing Management Planning Advertising Agencies 119

SalesIntel

APRIL 24, 2024

Launching new products and exploring new markets is like embarking on an exhilarating adventure. Software with go-to-market (GTM) strategy tools offers powerful benefits such as automation, machine learning, and meticulous keyword research. Launching a product requires careful planning, market research, and strategic execution.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Litmus

FEBRUARY 7, 2023

Welcome to our new monthly blog series where I, your humble Senior Community Evangelist, recap our latest Litmus Talks and note key takeaways (and offer a few thoughts of my own) to occupy your precious brain space. Read on (or jump ahead!):

Email Marketing 91

Email Marketing Design Trends Work Management 91

Hubspot

JUNE 23, 2021

As marketers, we crave data. That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. How Marketers Can Prepare. To learn more about Facebook Insights if you’ve never used it before, check out this blog pos t. Paid Tools.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

seo.co

MAY 26, 2021

Armed with an understanding of your Customer Lifetime Value, or CLV, you can make more intelligent decisions about sales, marketing, branding, pricing , service, retention, and profitability. Justifies Incentive-Based Marketing. One of the most telling is something known as Customer Lifetime Value. Puts an Emphasis on Retention.

Paid Search Agency 98

Paid Search Agency Cross-Selling Marketing Analytics Tools Ad Frequency 98

Hubspot

JULY 5, 2021

While hosting these types of videos on YouTube made sense because they were for entertainment purposes, your business needs a platform with more features so you can create videos for marketing campaigns, sales pitches, and customer service knowledge base articles. Video Platforms. Twenty Three. Hippo Video.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Heinz Marketing

APRIL 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing As a B2B marketing professional, you understand the importance of creating quality content to engage with your target audience. Content Assistant The content assistant is a particularly valuable tool for marketers and sales teams. Content assistant and ChatSpot.ai

Marketing AI 56

Marketing AI Work Management Content B2B Sales 56

Salesforce Marketing Cloud

OCTOBER 19, 2023

If you can master the art of good prompt writing, you can perform your tasks faster and better, whatever those tasks may be: writing code or a marketing plan, analyzing data, or interacting with customers. And this blog post highlights key online learning modules for using AI in business. But you don’t have to be an engineer.

Peer-to-peer 103

Peer-to-peer Enterprise Management Work Management Ethics 103

Scoop.it

OCTOBER 27, 2022

Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. For instance, if you’re a career coach, you might write blog posts about how to write a compelling resume or how to land your first engineering job. But here’s the deal with content creation.

Curation 87

Curation Work Management Marketing Management Service 87

TrustRadius Marketing

OCTOBER 27, 2022

Compare conversion rates on your different channels to figure out the best way to use your marketing budget. Enterprise Knowledge Bases. A knowledge base is a collection of articles, guides, FAQs, and discussion boards where users can find answers about your products and the pain points you can resolve.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96