Marketing Insider Group

MAY 19, 2015

I have done a whole bunch of interviews in the last few weeks on content marketing questions. And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts.

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Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Intentional?

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Liveintent

NOVEMBER 23, 2021

So what was this common theme that spanned publishers like The New York Times, Hearst Magazines, The Weather Channel, BuzzFeed, and The Philadelphia Inquirer? Through these premium experiences, publishers can feed readers’ hunger for relevant content and thereby continue to foster more reader loyalty. The cycle supports itself.

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SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Plus, many long-standing institutions grapple with the need to please stakeholders by upholding traditional marketing tactics that are considered “tried and true.”.

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Contently

JUNE 1, 2020

In this age where “must-see places with breathtaking views” are listed everywhere, it’s easy for travel content to get lost in the noise. Marketing copy heaves with destinations that are “state of the art,” “off the beaten path,” or “sun-kissed”—phrases with no function other than to add bloat.

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Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

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Content Marketing Institute

DECEMBER 19, 2018

Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media.

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seo.co

AUGUST 20, 2020

Table of Contents. + The Basics of SERPs (Search Engine Results Pages). + How Do Search Engines Choose Results for SERP? + Pay per click (PPC) Ads. If you’ve spent any time reading about online marketing, you’ve likely seen the acronym “SERP,” or heard references to it in the context of search engine optimization (SEO).

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Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Forbes) 93% of online experiences start with a search engine.

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Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. It involves getting good search engine rankings and staying updated about trending topics. Google trends and search console. Source: Google Search Console.

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Content Standard

DECEMBER 13, 2016

A great content marketing strategy requires time, energy, and sometimes significant resources. Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads.

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Content Standard

SEPTEMBER 16, 2015

Now that marketers can pay for admittance into the upper echelon of publications, the use of native advertising is growing. Native Ads Help Marketers Slip Past the Trust Threshold Like No Other Ad Format. So what distinguishes a native ad? Most of us will never feel that rush outside of sponsoring content.

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The Lead Agency

OCTOBER 4, 2017

Machine learning is the future of marketing, but what can you do today to apply it and get an edge over your competitors? This future might sound far off, but this scale of automation might only be a decade away according to Forbes magazine. Howwever, we will mainly be discussing the impact of machine learning on marketing.

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ClearVoice

APRIL 1, 2021

What are marketing KPIs? Marketing KPIs are the specific subset of key performance indicators that gauge how well a marketing campaign is achieving its goals. What is a marketing KPI? If marketing overall is about strategy, a marketing campaign has tactics for success, and KPIs measure how effective those tactics were.

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Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity.

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Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Renasant Bank: Marketing strategy takes step above boring classes. Creating educational #content can differentiate your brand, says @johnoxford1. It’s a key market for us. Click To Tweet.

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Anyword

JULY 1, 2019

Recently, we’ve seen huge growth in the field of commerce content. An increasing number of publishers are turning to affiliate monetization to diversify their revenue streams, and those who have already seen success are increasing the volume of content they produce. . Launch an active commerce content strategy.

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B2B Digital Marketer

MARCH 18, 2021

Good content diverts attention from that fear and makes people relax. If you’re engaging your content marketing strategy this way, then you’re doing it all wrong! Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional.

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MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

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Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

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Parse.ly

SEPTEMBER 5, 2019

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . Before the digital age, subscriptions were paid to one’s local newspaper and favorite magazines. These sources aggregated the news from multiple sources, and maybe mixed in some original content.

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Convince & Convert

MAY 21, 2014

Nobody in a sane state of mind can say that marketing is “easy,” but the truth is that sometimes we overcomplicate things. The truth is, you probably already know most of the things you need to know to be a great marketer. Your email subscribers are really the life-blood of any inbound marketing strategy. Are you ready?

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nDash

OCTOBER 29, 2021

I’ve been married three times, so I have always held a part-time job to be sure I had a basic income, and I’ve followed a rigorous health program, so I have no intention of ever stopping–I’ve twice interviewed a CEO who is now 106, so I have a role model. What subject areas are you passionate about?

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ClearVoice

OCTOBER 11, 2018

As influencer marketing continues to reach and attract mass markets, journalists are eying the idea of creating a social media wave of their own. Though the debate is still out on the respectability of influencers in the age of media, their impact is proven by the numbers. The breeze is flirting with your hair.

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Biznology

FEBRUARY 18, 2022

. “In many organizations, efforts to be more diverse, equitable, and inclusive are falling short…The stakes for doing better are high—for society, and for the organizations, which face reputational risks and market risks if they cannot reach an increasingly diverse base of employees and customers.” Sponsor Them.

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Directive Agency

JUNE 2, 2017

Whether you’re looking to connect with customers, potential partners, or like minded thought leaders, B2B marketing conferences can be filled with gold mines of value – if you know how to make the most of your time there. B2B marketing conferences provide the perfect intersection point for brands and customers.

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Single Grain

MAY 11, 2023

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.

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Content Standard

APRIL 28, 2017

I was over the moon when I got the call: I was offered a job at Skyword as the managing editor of the Content Standard. My hard work had paid off. It’s a reputable source of marketing content! It’s just a side project for the folks in marketing.) Until, of course, my husband burst my bubble. amateurism.

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ClearVoice

MARCH 5, 2019

Once a company hires a freelancer or contractor on retainer or paid hourly, they often assume that contractor is on-call whenever, as often as needed. Also, I hard stop on work if I’m not getting paid within the agreed-upon window. Kate Winick , social media manager. Peer advice: Create outlines of content.

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ClearVoice

JANUARY 27, 2019

To white label marketing tools that make your agency look bigger and more professional than the competition, look for marketing solutions that allow you to fully brand the tool as your own, from visual appearance down to domain; to manage billing and support; and to send emails from your own domain.

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ClearVoice

AUGUST 10, 2019

In a previous position, I was a content director. My job was to lead the content team and edit. Be intentional with communication. Some magazines and newspapers still staff fact-checkers, but this responsibility falls largely on the writer these days. Rules for writers. Be your own fact-checker (and proofreader).

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SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Monetization This term relates to how publishers make money with content as well as other web-based initiatives. Content Marketing. Traffic Source.

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Sprout Social

OCTOBER 21, 2021

We’ve all participated in earned media. If you’ve ever posted about the shoes you just bought or retweeted a brand’s hilarious meme, that was earned media for the brand. So, just because you can’t completely control the earned media you receive from audiences, you also can’t just sit back and get it without effort. Review sites.

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Salesforce Marketing Cloud

MAY 2, 2022

Vantage Point magazine brings together thoughtfully curated voices from the world’s most influential companies. She begins most engagements by posing three key questions: How do we make a difference to our customers and our market? The move paid off. discover, define, and bring to life their deeper purpose.

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Oktopost

MAY 31, 2021

Lead generation is your first task as a marketer that can win your business successful sales. Lead generation is the practice of adopting different marketing strategies to make other people or businesses interested in your business. Inbound marketing activity is to do with the online platforms and the non-physical presence.

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NetLine

AUGUST 9, 2023

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker John Wanamaker was considered to be a marketing guru long before there were marketing gurus. (It We shared at the top that John Wanamaker stated a century ago that half of all advertising budgets go to waste.

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Valasys

AUGUST 9, 2019

The best practices in Search Engine Optimization have evolved over the years to coalesce the ever-evolving research methodologies of the B2B prospects. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other. Before that, the role of content was viewed as secondary.

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