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How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. This shift was intentional.

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We Are All Our Own CEOs - Chris Brogan On #Owner Magazine

Smashmouth Marketing

This week is the innagural issue of Owner Magazine. His passion for his new online magazine launch is one I share and hope you will too. You can be the CEO of your cubicle as long as you’re accepting responsibility for your intentions to grow your abilities and your network. That’s who we’ve created Owner magazine to serve.".

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The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

Q: How has B2B trade magazine publishing changed over the last 25 years? The research shows that 31 percent of content developers are sharpening their focus on user intent and answering questions, 27 percent are creating more thought leadership content, and 22 percent are creating more conversational content.

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Treat Customer Data Like You’d Want Yours to Be Treated

Adobe Experience Cloud Blog

Last Christmas, I bought a friend of mine a subscription to a science and culture magazine. She had discovered the magazine during downtime at work, so she was delighted when they started showing up at her door. But then other magazines offers started to arrive in the mail. How did she know that the magazine had sold her data?

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GTM-Ready Data: the Backbone of B2B Generative AI

Zoominfo

It is time-consuming, fraught, expensive, and simply no fun,” Redman wrote in CDO Magazine. Thomas Redman, president of Data Quality Solutions, suggests that up to 80% of the work behind creating AI models goes into data cleaning. “It At ZoomInfo, we’re watching these developments closely because data quality is core to our business.

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On Effective Communication - Inc. Magazine's interview with Peter Guber

Dahle Communication

Magazine has an interview with Peter Guber who has a new book out titled "Tell to Win " Here is a snippet from that interview: OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story? It's so simple, it's embarrassing, and yet a lot of people overlook the basics.

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The Hidden Power of Intent Data: Harnessing What the Human Eye Can’t See

QuanticMind

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data? First Party Intent Data.