Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. The incident began around 10:00 a.m. Eastern time. The outage hit users in the U.S., Get MarTech!

Facebook 110

Facebook Work Management Marketing Management Twitter 110

Bannersnack

FEBRUARY 29, 2024

11 minutes read Last update: 29.02.2024 Instagram is the place where 70% of shoppers come to discover new products. Since a significant portion of your potential customers will land on your profile, you want to make sure that your Instagram feed looks appealing and engaging.

Creativity 98

Creativity Ideal Customer Profiles Profiling Personalization 98

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Facebook 107

Facebook Planning Work Management Paid Search Agency 107

Martech

OCTOBER 30, 2023

Meta is rolling out ad-free subscriptions for Facebook and Instagram users in Europe. An ad-free experience will be applied to all linked Facebook and Instagram accounts in a user’s Accounts Center, meaning users will only need to pay for one subscription to cover all of their accounts. Subscription costs. Get MarTech! In your inbox.

Facebook 110

Facebook Paid Search Agency Ads Act-On 110

Sprout Social

JUNE 28, 2023

Optimizing your Instagram presence doesn’t have to be a guessing game. Anyone with an Instagram Business account can use the network’s in-app reporting feature, Instagram Insights. This guide will show you how to access and use Instagram Insights to analyze your data. What is Instagram Insights?

Ideal Customer Profiles 102

Ideal Customer Profiles Analysis Profiling Budget Programs 102

Martech

MARCH 22, 2023

Instagram unveiled two new advertising channels this week. Reminder Ads image via Instagram Now in search. Instagram is currently testing putting ads in search results “to reach people actively searching for businesses, products and content.” Meta is floundering fiscally, but more ads on Instagram may be counterproductive.

Advertising Channels 102

Advertising Channels Advertisements Advertising Cable 102

Search Engine Journal

DECEMBER 29, 2022

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. The post Instagram Marketing: An In-Depth Guide appeared first on Search Engine Journal.

Social Media 129

Social Media Search Marketing Marketing Advertising Channels 129

Bannersnack

OCTOBER 13, 2023

9 minutes read Instagram Stories are still driving tons of engagement. Whether you’re already using IG Stories or not, it’s crucial to be aware of the best Instagram Story size you can use. Table of contents: What are the recommended dimensions for Instagram Story? Let’s get started.

Practices 98

Practices Best Practices Features Content 98

Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Instagram Reel ideas for fashion and retail brands. View this post on Instagram. View this post on Instagram.

Brand Identity 118

Brand Identity Branding Advertising Agencies B2B Thought Leadership 118

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Tagging 116

Tagging Eye-Tracking Profiling Ethics 116

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??. Cute Instagram story ideas.

Brand Identity 127

Brand Identity Branding FAQ Social Media 127

Bannersnack

AUGUST 23, 2023

14 minutes read Looking for some Instagram ads examples to fuel your creative process? Have a look at our amazing selection of inspiring Instagram ad ideas. We’ve compiled the best Instagram ads to help you craft scroll-stopping advertisements for your brand. Table of contents: Are Instagram ads really worth it?

Creativity 95

Creativity Examples Ads Advertisements 95

Buffer

MARCH 6, 2023

An important part of growing your Instagram is connecting with other brands and accounts on the platform, and doing so just got easier with Instagram Collab posts. There are a ton of occasions where sharing an Instagram collab post can be more powerful than simply tagging another account. What is an Instagram Collab Post?

Social Media 114

Social Media Media Marketing & Strategy Tagging 114

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app.

Video Marketing 134

Video Marketing Bandwidth Education Social Media 134

The Daily Egg

AUGUST 7, 2022

With over 10 years of success, growing on Instagram is still as important as ever – for personal brands and businesses alike. The post How to Get Followers on Instagram appeared first on The Daily Egg.

Personalization 123

Personalization Brand Identity Branding Business 123

Heinz Marketing

MARCH 25, 2022

Instagram has been a long ignored social media platform for us as an organization. But we’ve been missing a huge opportunity in Instagram all this time—and that’s showcasing our employer brand. That’s where Instagram came in for us. Instagram and Employer Brand. How do you utilize Instagram? I’d love to hear it.

Brand Identity 101

Brand Identity Branding Internet Marketing Linkedin 101

ClearVoice

AUGUST 16, 2021

Recently, we’ve discussed best practices for Twitter , so let’s dive into the Hashtag best practices for Instagram. Instagram Hashtag Dos and Don’ts: DO consider your hashtags before creating your post. Instagram Bonus Tip: Scheduling your content does not impact your algorithm or the post reach and visibility.

Practices 131

Practices Examples Best Practices Paid Search Agency 131

Sprout Social

APRIL 20, 2022

Creating fresh and fun content on Instagram takes time and as some like to say, “time is money.” To support creators and businesses, Instagram offers them several ways to monetize their accounts. In this article, we’ll discuss eight ways to make money on Instagram. Instagram Shopping. Instagram Ads.

Budget Programs 124

Budget Programs Paid Search Agency Tagging Ideal Customer Profiles 124

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. Instagram: Key Features Instagram ’s original intention to share photos with friends has evolved significantly since its debut in 2010.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Martech

MARCH 24, 2022

3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.

Facebook 135

Facebook Paid Search Agency Ads API 135

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Casual users may not feel compelled to post to Instagram from a PC or Mac. Why might a business post to Instagram from a computer?

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

Search Engine Journal

DECEMBER 17, 2022

From increasing likes to posting high-quality images, here are 22 strategies to build followers on Instagram. The post How To Get More Followers On Instagram: 22 Tips To Try appeared first on Search Engine Journal.

Tips 145

Tips High Quality Lead Ad Building 145

Content Marketing Institute

JUNE 1, 2023

Follow this advice for Twitter, LinkedIn, Facebook, and Instagram. Love or hate them, hashtags have a place in your social content. But to attract an audience who loves them, stop using them willy-nilly. Continue reading →

Twitter 139

Twitter Linkedin Facebook Content 139

Search Engine Journal

MAY 31, 2023

Discover how the Instagram algorithm tailors your Stories, Feeds, Reels, and Explore experiences, and learn about the factors that influence what content you see first. The post How The Instagram Algorithm Works For Stories, Feed, Reels, And Explore appeared first on Search Engine Journal.

Content 121

Content Social Media Media 121

Square 2 Marketing

AUGUST 10, 2023

In October, Instagram will celebrate its 13th birthday. Since its initial release, Instagram has amassed more than 2 billion users , and they’re spending an average of 30 minutes a day on the app. Instagram’s influence on business is equally remarkable, with 90% of users following at least one business page.

Business 76

Business B2B Statistics Intent 76

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway? Fair question!

Paid Content 111

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 111

illumin

DECEMBER 6, 2023

Analysts predict that Facebook and Instagram will continue to earn higher revenue than its competition in the coming year, with Facebook bringing in $1.02 This preference makes it clear that, among advertisers, Meta products like Facebook and Instagram are here to stay. What Instagram has that TikTok lacks, is advertiser loyalty.

Demographics 80

Demographics Facebook Emarketing Loyalty 80

Buffer

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. It’s just as great for users as it is for businesses – agencies report two to three times more engagement with Instagram Stories posts than with regular content.

Top of Funnel 119

Top of Funnel Ideal Customer Profiles Small Business Marketing Paid Search Agency 119

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. “Instagram is obviously extremely visual,” he said.

Twitter 98

Twitter Advertising Agencies Comparison Social Media 98

Brandwatch Marketing

JULY 4, 2022

If you want to go a bit deeper than Instagram’s own analytics offering, this list is for you. Instagram has been expanding its marketing options for some time, and accordingly the number of brands marketing on Instagram has grown from 11.5% Top 7 Free Instagram Analytics Tools. Top 7 Free Instagram Analytics Tools.

Analytics 95

Analytics Tools Best Practices Tagging 95

Anyword

NOVEMBER 21, 2022

Instagram has become the go-to social media channel for businesses, influencers, and individual users alike. But when we go beyond the typical photo or video shared on the feed, we have Instagram stories. Why Are Instagram Stories Important? Why Are Instagram Stories Important? Instagram Story Visual Tips.

Urgency Marketing 98

Urgency Marketing Copywriting Verticals Social Media 98

Search Engine Journal

JUNE 2, 2022

Instagram adds new functionality to its short-form video format Reels, providing creators with new ways to engage with audiences. The post Instagram Releases New Reels Features appeared first on Search Engine Journal.

Features 112

Features Video Marketing 112

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. ” Support from Instagram. Earlier this month, Instagram announced its support for digital creators and collectors showcasing NFTs on the platform. Over 900 million followers for those accounts.

Barriers 106

Barriers Paid Search Agency Newsletter Communities 106

US Data Corporation

MARCH 17, 2023

Want to make the most out of Instagram for your business? Here is a comprehensive guide on how to make the most of Instagram for your business, from getting started to making money. The post Want to Make the Most Out of Instagram for Your Business? Want to Make the Most Out of Instagram for Your Business?

Business 105

Business Social Media Social Marketing Media 105

Sprout Social

SEPTEMBER 29, 2022

One recent study in particular discovered the impact that Instagram likes can have on adolescents. Which is why many Instagram has toyed with the idea of hiding likes in the past. Throughout this article, we’ll talk about the different ways you can hide Instagram likes, as well as why you might want to.

Social Media 107

Social Media Comparison Privacy Profiling 107