Contently

NOVEMBER 22, 2021

All industries had to change the way they used technology — and content marketing was no different. Marketers had to get used to new content creation, collaboration, and workflow tools, like a content marketing platform. Content marketing will remain a vital part of the marketing mix.

B2B Marketing 174

B2B Marketing Research Content Marketing Marketing Budget Creation 174

Walker Sands

FEBRUARY 21, 2024

Outcomes first, then channels That’s not the case with all marketers, though. Increasingly, we’re hearing from clients and prospects who ask us for help solving big business problems — without a preference on the marketing mix. Your audience might be C-level executives in your technical industry or prospective employees.

B2B Marketing 52

B2B Marketing Planning B2B Budget Programs 52

ANNUITAS

MARCH 19, 2020

Especially for ‘high-context’ industries, such as healthcare and financial services, where peer-to-peer interactions and references are key parts of the buying process. Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Kaon

AUGUST 1, 2018

Each of these companies has asked Kaon to create, deploy and maintain a diverse range of advanced digital solutions that will include virtual 3D product tours , interactive storytelling and AR/VR applications. Bruker – manufacturer of scientific instruments for molecular and materials research, as well as for industrial and applied analysis.

Enterprise Management 124

Enterprise Management Work Management Marketing Management Press 124

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

sagefrog

JANUARY 24, 2024

Marketers are no longer relying solely on intuition or historical trends; they are harnessing the power of data analytics to gain valuable insights into customer behaviors, market trends, and campaign effectiveness. For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

NuSpark Consulting

MAY 4, 2023

Remember that the effectiveness of retargeting strategies depends on factors such as targeting parameters, creative execution, and the overall marketing mix. The effectiveness of offers in retargeting ads depends on your target audience, industry, and the products or services you’re promoting.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

AUGUST 14, 2023

In the marketing industry, the debate between being a jack-of-all-trades or a master of one is perennial. This discussion is vital for anyone in the marketing industry, particularly those in leadership roles like CMOs. “Marketing is a constantly changing industry that creates space for generalists to really thrive.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Heinz Marketing

MARCH 4, 2021

Video can be helpful to a wide range of industries and is becoming more popular. According to HubSpot , roughly 88% of marketers say video gives them a strong ROI and 90% feel the level of video competition has increased. We’ve seen video continue to grow so if you don’t have it in your marketing mix, it’s time to check it out!

Paid Content 132

Paid Content Social Media Media B2B 132

B2B Marketing Directions

DECEMBER 13, 2020

"Measuring the long term, today" Some marketing programs are designed to produce results quickly, while others will have an impact over a longer period of time. According to some industry experts, many marketers have become too focused on the short term, to the detriment of overall marketing effectiveness.

Lead Ranking 98

Lead Ranking Paper Demand Generation Agencies Marketing Mix 98

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. Use LinkedIn’s networking capabilities to amplify your video content.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Hinge Marketing

JANUARY 10, 2022

We have used these insights to educate the professional services community and give our Hinge Marketing clients a powerful competitive advantage. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. About the sample. 1,150 qualified firms participated.

Studies 131

Studies Peer-to-peer Digital Transformation Work Management 131

ViewPoint

MAY 20, 2016

The percentage of revenue spent on marketing tends to increase to 20 to 30 percentage points in comparison to Tier 1 accounts. Marketing’s influence remains relatively high, ranging between 60 and 75 percent of all leads, and marketing sources between 15 and 25 percent of leads. Tier 3: SMB/Channel Accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Blue Flame Thinking

NOVEMBER 17, 2022

As a digital B2B agency focused on technical industries, we’ve seen a full range of search engine optimization activity over the last few years. Those who have been successful with it know it produces results and it must be a continually evolving part of their marketing mix. There’s no perfect way to conduct SEO.

Traffic 52

Traffic SEO Optimization Brand Identity 52

Vidyard

SEPTEMBER 18, 2019

Marketers are Embracing Video as a Richer Way to Engage Audiences Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Oktopost

JULY 15, 2020

When professionals want the latest news and freshest takes on their industry, LinkedIn is the place they go. You can group by location, target industry, CPM, or whatever makes sense for you, and refine those groupings further as you learn more information about each lead. Create and Publish Relevant and Engaging Content.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Hubspot

MAY 6, 2021

Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? All sizes of organizations will benefit from better understanding the industry in which they’re operating or approaching. Identify potential marketing strategies.

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

KoMarketing Associates

MAY 30, 2017

They also looked at how high-performing marketing teams approach marketing intelligence and customer experience, and key insights on primary digital marketing channels. Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Optinmonster

MARCH 21, 2024

This interaction could range from visiting a specific page, abandoning a shopping cart , or simply showing interest in your product or service. These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates.

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Tomorrow People

DECEMBER 13, 2018

“ Content is king, but knowing what to produce, and what to do with it, is what will keep it upon its throne ”, says Ian Heathcook, commerical and marketing director at Griffiths Waite. At Griffiths Waite, we have a very specific range of clients we want to target.

Work Management 179

Work Management Marketing Management Service Trends 179

Moz

JANUARY 14, 2020

These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. For the majority of the 2010s, marketers were racing to the bottom of the purchase funnel. Very specialist websites with a narrow product range could capture high volumes of traffic and sales.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

seo.co

SEPTEMBER 13, 2021

Many marketing experts like to work on SEO and PPC separately. While this isn’t a bad idea, incorporating SEO and PPC campaigns can make for a more effective marketing mix. When audiences consistently see your site showing up on top, it will cement your position as an authority within your niche and industry. Wrapping Up.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Vidyard

SEPTEMBER 18, 2019

Marketers are Embracing Video as a Richer Way to Engage Audiences. Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level. Media Contact: Sandy Pell, Head of Corporate Communications and Public Relations, Vidyard.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. We have time to get ready for any big changes.

Privacy 98

Privacy SMS Opt-out Open Rate 98

SWZD

AUGUST 21, 2019

This follows her most recent 2 ½ years as Director of Digital Marketing at IBM, North America. The current industries that Watson focuses on include Health, IoT, Advertising, Customer Engagement, Education, Financial Services, Talent and Work. Behavioral Modeling and Industry Based Marketing. About IBM and IBM Watson.

Work Management 48

Work Management Account Based Marketing Lead Ranking Marketing Management 48

Moz

MAY 17, 2020

But you can also create instant results with SEO, and it can be done on a small budget even when you are up against bigger players in your industry. In some industries, Google will even place their booking search engine at the top. In this blog post I will show you my framework to do SEO sprints. How high do you think their CTR is?

Case Studies 73

Case Studies Case Study Studies SEO 73

Webbiquity

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 megabyte, 65-slide data dump of marketing facts and statistics from a variety of sources. The good news for B2B marketers is that these publications still reach a highly qualified audience, advertising prices have dropped (in some cases dramatically) and deals can be made.

B2B Marketing 100

B2B Marketing Cost per Lead Stats B2B 100

Porch Group Media

JULY 16, 2018

V12 offers a range of customized on-line furniture audiences to target millennial on-line audiences. To learn more about V12’s entire suite of customer acquisition and retention solutions for the furniture industry, visit our website: [link]. TWO: BE SOCIAL.

Paid Search Agency 75

Paid Search Agency Companies Mobile Advertising Loyalty 75

Inbox Insight

APRIL 11, 2022

Multi channel marketing focuses primarily on engaging your target audience through a diverse range of channels. That is why message consistency that lines up to your overarching multi channel marketing strategy is so important. What is B2B Multi Channel Strategy?

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Hubspot

FEBRUARY 1, 2021

Get in touch with industry organizations to help promote. In every industry, there are professional organizations who would be more than happy to help you promote your event. This is a great way to promote the event to a wide range of professionals. Use LinkedIn for promotions targeted to your industry.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Vidyard

SEPTEMBER 10, 2014

If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape.

Work Management 51

Work Management Marketing Management Marketing Report Marketing Automation Services 51

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit. Actually, no.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Heinz Marketing

JULY 26, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. ” So, we saw a good mix of things that people could use. What is this industry?

Top of Funnel 106

Top of Funnel Marketing Automation Services Budget Programs Work Management 106

Adobe Experience Cloud Blog

MAY 19, 2010

These days, virtually all marketers – B2B and B2C – at least recognize the potential impact of blogging when integrated into the marketing mix. But for many B2B marketers, the decision to put a B2B blog strategy in motion may not come as easily. Tags: Modern B2B Marketing Social Media B2B blog.

B2B Marketing 48

B2B Marketing B2B Thought Leadership B2B Thought Leadership 48

Outbrain

JULY 23, 2018

DIMA Summit is the only event of its kind in Europe, bringing together the entire marketing and media ecosystem under one roof, with a focus on fostering greater diversity and inclusion within the industry. We all left wanting to carry on the fight for inclusion, and champion diversity within Outbrain and our industry.

Advertising Agencies 33

Advertising Agencies Advertisements Advertising Paid Search Agency 33