The Forward Observer

MARCH 29, 2024

Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. And, interesting fact – she is not the Julie Atherton who is the British actress, singer and director!

Social Marketing 169

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 169

Martech

APRIL 22, 2024

Answer: As a seasoned Demand/Lead Generation Director/Manager with expertise in developing comprehensive lead generation programs, I can provide guidance on creating an email program that generates leads for the telecommunications industry. Consider factors such as company size, industry segment, job titles, and pain points.

Lead Generation 114

Lead Generation Lead Ranking Tactics Lead Scoring 114

Marketing Insider Group

JULY 3, 2023

You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Exploding Topics Of course, you’ll want to dig deeper and quickly locate current trending topics that relate to your industry. You can determine where to add your own two cents to a conversation as you stay on top of industry news.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Webbiquity

NOVEMBER 2, 2021

Is your industry or field of interest highly visual, like photography or fitness? If you’re more interested in having deep conversations with a lot of back-and-forth commentary, then try Facebook, Twitter, or LinkedIn. You’ll probably be interested in the same topics as they are, and you’ve just expanded your network.

Social Media 325

Social Media Tips Media Network Marketing 325

Convince & Convert

APRIL 25, 2024

Perhaps this current resurgent interest in gated content marks a turning point in how we conceive of value exchange in digital marketing. Considering the economic uncertainties across our industry last year, this is great news! When we consider the next topic, I’d argue it’s crucial. In 2023, this figure rose to 35%.

B2B 100

B2B Case Study Case Studies Content 100

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. They help create brand awareness and generate interest among potential customers.

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

SocialPilot

APRIL 22, 2024

We’ve reached this conclusion after monitoring the Reel engagement of over 50,000 Instagram accounts across various industries and locations. Here’s a view of SocialPilot’s post scheduler: Industry Depending on your industry, your audience may vary quite significantly, so it’s difficult to just have an ‘always post on a Tuesday at 3 pm rule.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that could threaten your own interests? No matter what is happening in the larger industry you operate in, your company might be going gangbusters.

Enterprise Management 109

Enterprise Management Work Management Marketing Management Vendors 109

Martech

APRIL 2, 2024

Exactly what the B2C world discovered years ago: There is a growing demand for authenticity and intel from industry thought leaders. Like other social media sites, LinkedIn attracts professionals from various industries. Quality content, engagement rate, value alignment and industry expertise. It makes sense. The difference?

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Martech

APRIL 16, 2024

Despite inflation fears, interest rates at record highs, and continuing global unrest, the U.S. digital advertising industry continued its growth trajectory in 2023,” said IAB CEO David Cohen, in a release. Digital ads boomed in the fourth quarter when the growth rate spiked to 12.3% — in 2022 the growth rate for the quarter was 4.4%.

Advertisements 119

Advertisements Advertising Paid Search Agency Privacy 119

Martech

MARCH 8, 2024

The marketing industry is in an interesting position when it comes to women in the workforce. For International Women’s Day, let’s try to figure out where woman are making gains in an industry they dominate but are historically not equal when it comes to pay. Women hold 51% of the jobs in U.K.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Ad Agencies CMO 120

Convince & Convert

APRIL 12, 2024

Yet, social media as an industry still lacks the resources, budget, and frankly, the respect, it deserves. Identify which metrics ladder back up to business/marketing metrics and research industry benchmarks Testing & Optimization – Understand the goals you want to create and choose a desired experimentation to test and learn.

Social Media 138

Social Media ROI Media Cross-Selling 138

The Lead Agency

FEBRUARY 12, 2023

If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in. Posting blogs that explore interesting and insightful topics positions you as an industry expert and trusted source of information. Company news Did you recently win a business award?

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. Adding hashtags to your page helps it pop up in relevant search results.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Only B2B

MARCH 6, 2024

So, let’s get on: Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success Defining Lead Generation and Lead Qualification Lead Generation: This refers to the initial process of attracting potential customers who might be interested in your products or services.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Go Beyond SEO

APRIL 18, 2024

Remarketing techniques can help you reach out to potential customers who have shown interest but haven’t converted yet. They understand the industry well and make your ads work. Remarketing Techniques Remarketing helps you connect again with interested but unconverted visitors. Their skills will help you get great results.

PPC 78

PPC Advertising Agencies Paid Search Agency Marketing & Strategy 78

Martech

FEBRUARY 27, 2024

Campaigns featuring genuine influencer endorsements see a marked uplift in consumer interest and sales, underscoring the direct impact of influencer collaborations on a brand’s bottom line. Start by analyzing your audience’s demographics, interests and online behavior to understand whom they follow and engage with.

Advertising Agencies 126

Advertising Agencies Brand Identity Branding Marketing & Strategy 126

Martech

FEBRUARY 28, 2024

At its core, lead generation should be about bringing people who are interested in your solution, your category or the pain point you solve — in that order. Category interest — Middle of the funnel (MOFU). Category interest — Middle of the funnel (MOFU). Pain point interest — Top of the funnel (TOFU).

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

SmartBrief - Marketing

MARCH 10, 2024

The first requirement for effective segmentation strategies is having sufficient data on each subscriber: demographics, past purchases or indicated interest in purchase by category and buyer timeline. Segmentation also can include indicated interest in topics as well as past website or newsletter behavior.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Martech

FEBRUARY 22, 2024

Smaller niches also often drive innovation and set emerging trends within their industries. Early adoption of innovative strategies and technologies within niche markets can give you a competitive edge and establish you as an industry leader. Consider sponsoring or hosting industry-specific events to increase brand visibility.

Advertising Agencies 125

Advertising Agencies Advertisements Advertising Tactics 125

Martech

FEBRUARY 20, 2024

It includes general topics related to your industry for customers in the early discovery stages, as well as more detailed content about specific products and services for customers close to making a purchase. Build personas based on key roles using demographics and industry-specific attributes.

Marketing AI 133

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 133

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. Retail has been resilient this past year, holding on to revenue when so many other industries were at best seeing a halt in growth and a worst experienced a decline.

Top of Funnel 105

Top of Funnel Advertising Agencies Funnel Advertising Emarketing 105

Sprout Social

APRIL 16, 2024

Smaller brands and businesses in crowded industries can benefit from a variety of social listening applications—you just have to think beyond brand health. Plus, they can provide intel on where your brand fits within the interests, concerns and behaviors of your target audience. Here’s why that doesn’t work.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

NOVEMBER 28, 2023

Personalizing digital user experiences When Regpack, a versatile payment and registration solution for service industries, recognized the need to transcend generic marketing approaches, they collaborated with Webeo, specialists in B2B website personalization. The results were nothing short of spectacular — a 565% increase in site conversion.

Marketing AI 112

Marketing AI Paid Search Agency Loyalty eCommerce 112

illumin

APRIL 26, 2024

The search giant attributes the delay to pressures from industry regulators. In its official statement , Google says the UK Competition and Markets Authority (CMA) needs “sufficient time to review all evidence including results from industry tests.” The CMA requested market feedback on the targeting tool by the end of June.

Google 52

Google Privacy API Work Management 52

Top Rank Marketing

MARCH 20, 2024

Do you think your audience is interested in your brand live tweeting industry events and news? Do they follow industry hashtags and contribute to ongoing discussions? If your audience isn’t engaged with ongoing news and events in your industry, however, this may not be a reason to stick around.

Twitter 99

Twitter B2B Marketing B2B Bandwidth 99

Outgrow

APRIL 18, 2024

It reflects your audience’s level of interest and engagement based on the subject lines and preview text you’ve used in your emails. Here are some key reasons and associated metrics: Increased Engagement: A high email open rate indicates your audience finds your content interesting and relevant.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Martech

NOVEMBER 28, 2023

Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. Personalization plays a crucial role in various industries, particularly in hospitality. It sounds like a dream scenario, doesn’t it? Let’s delve into this captivating domain.

Loyalty 109

Loyalty Marketing AI Ideal Customer Profiles Marketing Automation Services 109

Martech

NOVEMBER 15, 2023

While tools like ChatGPT can supplement expertise with efficiency and creativity, more than ever, buyers need perspective that comes from years of experience and deep industry knowledge. It’s about demonstrating your expertise by providing helpful and interesting takes on the subject matter. Industry-specific videos.

Thought Leadership 136

Thought Leadership Work Management Marketing Management Opinions 136

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Martech

OCTOBER 30, 2023

Show genuine interest in your audience’s feedback and incorporate their suggestions into your future content. There are many possibilities, depending on the human user’s main interests: “You are a B2B social media marketing expert focused on SaaS software for marketers.

Campaigns 111

Campaigns Top of Funnel Best Practices Marketing AI 111

Buffer

JANUARY 3, 2023

When you go to the feed of your home page on LinkedIn, you will see content relevant to your professional interests, like conversations from your network and people you follow. There are also companies you follow, sponsored content, and other posts that we believe you may be interested in. How often should I post on LinkedIn?

Linkedin 125

Linkedin Ad Frequency Webinar Metrics Distribution 125

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. See Content Preferences of Engineers and Industrial Buyers ). It will also recommend when it may make economic sense to outsource at least some of the work. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Trade Press Services

MARCH 4, 2024

“Writing about the news of the day might get your signal boosted to a larger audience,” writes Bill Sherman, COO of Thought Leadership Leverage , “but remember, it won’t do you any good unless that audience will be interested in, buy, and use your content. Current and Trending Content Evergreen content is a powerful long-term asset.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80