Sprout Social

OCTOBER 4, 2023

Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Tagging 119

Tagging Marketing Strategy Marketing & Strategy Planning 119

Sprout Social

FEBRUARY 28, 2024

About 88% of business leaders who use social media technology agree it’s a critical tool in their company’s tech stack, according to The 2023 State of Social Media report. These teams report being able to perform additional responsibilities, too, like responding to customers and analyzing the health of their brand.

Social Media 99

Social Media Work Management Marketing Management Media 99

ClearVoice

MARCH 6, 2023

Are you a freelancer relying on gig work for your primary or additional source of income? In 2021, about 1% of gig economy workers in the US reported being “very dissatisfied” with independent work. Non-guaranteed pay: Income isn’t guaranteed, which can lead to workers accepting low-paying jobs or those that aren’t a good fit.

Work Management 98

Work Management Peer-to-peer Marketing Management Analysis 98

Webbiquity

APRIL 23, 2024

Out of all digital marketing channels, Statista reported that 30% of marketers worldwide consider email marketing to have the highest return on investment. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 172

ROI Email Marketing B2B Marketing Marketing Automation Services 172

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Consult data reports from trusted publications, survey your customers, collect competitor intel and sift through past social data. Audience research Every audience is different.

Social Media 121

Social Media Personalization Media Work Management 121

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

SendX

MAY 13, 2021

SMS and Email Marketing Surveys and Polls Surveys and polls directly boost engagement by prompting subscribers to respond and interact with your messages. SMS is best used for short, simple surveys, such as asking multiple-choice questions or ratings out of 10 for a particular service or feature.

SMS 195

SMS Opt-out Opt-in Ad Frequency 195

Martech

OCTOBER 21, 2022

In a new report, Adobe says that over 50% of U.S. Almost half say content revenue makes up more than 50% of their monthly income. ” The report was based on a survey of over 5,000 creators across nine global markets. Among the report’s most striking findings: Content monetizers are earning more than 6x the U.S.

Marketing Budget Creation 98

Marketing Budget Creation Blogger Marketing Budget Content 98

Martech

JULY 25, 2022

Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this, according to a new Gartner report. More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. Why we care.

Cost 99

Cost Brand Identity Branding Gartner 99

Sprout Social

JANUARY 9, 2024

According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports. Enter AI analytics.

Analytics 110

Analytics Enterprise Management Work Management Business 110

Marketing Insider Group

JULY 29, 2020

Once you improve your old page or get a new one up and running, run regular reports to quantify the boost in sales your efforts achieved. When calculating the ROI of your content marketing, stick to numbers you can definitively tie to income. Bring in total sales numbers as well as sales generated directly from your content.

Top of Funnel 347

Top of Funnel ROI Lead Scoring Lead Ranking 347

Marketing Insider Group

MAY 21, 2020

One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. A survey run by the National Opinion Research Center based at the University of Chicago compiled a list of the top 12 jobs in which workers are most likely to report themselves as satisfied: Clergy. Find the purpose in your work.

Work Management 273

Work Management Marketing Management Customer Satisfaction Correlation 273

Martech

DECEMBER 7, 2023

This includes: Demographic data (age, gender, income level, etc.) Dig deeper: Third-party data in advertising: Best of the MarTechBot Measurement and reporting When it comes to measuring and reporting website performance, there are a few key metrics you should pay attention to. What about data privacy?

Paid Content 77

Paid Content Acquisitions Cost per Acquisition Marketing AI 77

Martech

SEPTEMBER 7, 2022

Their annual disposable income is nearly $500 billion. trillion in annual disposable income, according to the same report. As the report notes, “Compliance is not the main focus among marketers. Half of marketers in the survey said there’s no U.S. In the U.K. 22% of the total population have a disability.

Optimization 110

Optimization Paid Search Agency Advertising Agencies Amazon 110

ClearVoice

JUNE 24, 2021

According to the Cisco Annual Internet Report (updated last in March 2020), video accounts for 82% of trackable web traffic. A HubSpot survey on content trends supports this general trend, reporting that 54% of consumers in the U.S., the incoming backlinks. Going long with content brings strong results.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Strategy 125

Marketing Insider Group

MARCH 28, 2023

Professional consultants have the necessary training and experience in creating data hygiene procedures, cleaning, organizing, and analyzing data into valuable reports, as well as developing and implementing a data marketing strategy. Survey your employees and your customers to understand exactly how they’d like to be appreciated.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Hubspot

OCTOBER 29, 2021

NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Stats 83

Stats Statistics Social Media Customer Surveys 83

Porch Group Media

JULY 6, 2021

existing and incoming data. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. according to 46%, 43% and 42% of those surveyed, respectively. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. Ascend2 , 2021). Ascend2 , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Sales is one of the few professions where you can build the life and income you want based on the effort you put in. The pressure is on. 1 x $5,000) = $100,500. But they offer a lot more.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Televerde

MAY 9, 2022

Key Takeaways: Big data requires more complex systems for analyzing and reporting information than traditional data. The following image shows the results of Zendesk’s 2020 customer experience report and highlights what customers define as good customer service. Most customers expect fast and knowledgeable help from businesses.

Service 117

Service Marketing & Strategy Cross-Selling Lead Scoring 117

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 90

Customer Surveys Brand Identity Branding Paid Search Agency 90

Seismic

MARCH 16, 2023

According to the LinkedIn State of Sales Report 2022 , sellers only spend a quarter of their time selling. In the 2023 Value of Enablement Report – a multinational survey of more than 1,200 professionals in sales, enablement, and customer service – respondents overwhelmingly stated that their sales enablement platform saves them time.

Budget Programs 52

Budget Programs Marketing Analytics Tools Training Forecasting 52

ClearVoice

JULY 9, 2021

Influencer marketing statistics about income and industry. of income comes from promotional codes or affiliate marketing. ( Income is not follower-based, influencers with a 1.8 difference in followers have reported incomes varying from $50,000 to $1 million in revenue. Instagram has over 500,000 active influencers.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Porch Group Media

NOVEMBER 17, 2021

In partnership with Porch Group, V12 commissioned The Harris Poll to launch our annual New Mover Trends Survey. Download the free report to access all the latest mover trends and statistics. They are employed full-time and have a household income of $100,000+. 1 in 5 movers do not report their moves to the USPS.

First-Mover Advantage 64

First-Mover Advantage Trends Verticals Statistics 64

Marketing Insider Group

OCTOBER 21, 2021

Content Marketing Institute annual survey on Content Marketing Trends. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. The second bug trend is AI-generated content.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Salesforce Marketing Cloud

NOVEMBER 13, 2023

To discover how leaders are fortifying that foundation and blazing new trails for an AI-driven future, Salesforce reached out to over 10,000 global analytics, IT, and business leaders and summarized the findings into a new State of Data and Analytics Report. These two issues go hand-in-hand. Read for free

Work Management 75

Work Management Ethics Analytics Organic Leads 75

Martech

FEBRUARY 25, 2022

The list of questions below should help you and your team to get started: Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. How do we currently manage the incoming and outgoing digital assets in our marketing systems today?

Digital Asset Management 108

Digital Asset Management Enterprise Management Work Management Marketing Management 108

Porch Group Media

JANUARY 14, 2023

In a survey by Campaign Monitor, marketers were asked about their top goals and biggest challenges for their email marketing strategies – 38% said improving email personalization was their number one goal , and 36% of marketers listed email personalization as their biggest challenge.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

InsightSquared

MAY 7, 2019

And sales expense is typically the largest expense item on a growth SaaS company’s income statement. Want to learn more about how InsightSquared can help you and your sales team report on key metrics such as average sales cycle? Top and bottom line performance are totally dependent on the sales organization and its performance.

Peer-to-peer 256

Peer-to-peer Sales Cycle Product Advertising Benchmark 256

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Our survey found that 80% of consumers say that brand familiarity (i.e.,

Buy 142

Buy Brand Identity Branding eCommerce 142

Webbiquity

JULY 19, 2022

Lagging measures report past results, or end results of previous marketing efforts, such as total sales for the month, gross or net profit, and cost of sales. So while leading indicators are used to predict future results, lagging indicators report past results that have already happened. Renewal Rates. Share your thoughts below!

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Porch Group Media

NOVEMBER 3, 2020

In a September 2020 survey by McKinsey, purchase intent is 14 percent below pre-COVID-19 levels. In a survey by Cars.com, 43% of consumers said they’ve stopped using public transportation and 42% of respondents said they’re using less ride-hailing services. An article by Car and Driver reports that J.D.

Purchase Intent 98

Purchase Intent Digital Transformation Customer Surveys Pricing 98

Zoominfo

SEPTEMBER 6, 2022

An Economy in Limbo The August 2022 jobs report follows a surprisingly strong July 2022 jobs report, giving businesses a reason to remain cautiously optimistic. Quits A reported 4.2 When so many people gain jobs, they gain incomes, they spend more and businesses need to hire more,” Pollak says. million in July.

Work Management 130

Work Management Marketing Management Paid Search Agency Budget Programs 130

Sprout Social

JULY 22, 2021

Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Before we get started, let’s get familiar with the groups surveyed for the Sprout Social Index™ 2021: UK & Ireland Edition , which we’ll reference throughout.

Social Media 138

Social Media Generation Media Lead Ranking 138

Sprout Social

FEBRUARY 18, 2020

While you’re monitoring, you can tag incoming messages that will later on be used to generate listening queries and reports. Sprout’s 2019 Index Report found that: 59% of consumers reach out to brands on social because they had a great experience. You’re not able to listen without doing the monitoring.

Social Media 133

Social Media Brand Identity Branding Media 133

ANNUITAS

NOVEMBER 29, 2023

.” – Marketing is starved for funding: Even when marketing and/or the CMO’s role is well-positioned, CMOs too often report they are under-funded to achieve their objectives – likely due to the typical dynamic with their CFOs. What do we mean?

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147