Vidyard

NOVEMBER 11, 2020

Imagine you just bought a new dresser you need to assemble. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step? You Have More Tools at Your Disposal to Make a Winning First Impression 2.6 Example 2: The “Let Me Buy You a Drank” Approach 4.3

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Anyword

DECEMBER 22, 2021

The easy way, or the hard way – either way, you need to make sure that your product description does its job. A product description informs a prospective buyer about the benefits and details of your product or service. A product description informs a prospective buyer about the benefits and details of your product or service.

Template 52

Template Product Best Practices Copywriting 52

Unbounce

MAY 19, 2020

There are various opportunities to improve (or damage) your relationship with potential customers through how you talk about COVID-19. How you address the current moment can “make or break” you. How you address the current moment can “make or break” you.

Landing Pages 145

Landing Pages Ad Building Work Management Marketing Proposals 145

LeadSquared

NOVEMBER 23, 2016

Among all the questions about keyword match types, conversion rates and campaign structure, there was one question that kept appearing – how to increase CTR in Google Adwords? It’s a fair question, but before we get to that, there’s one thing we need to understand. After the session, questions poured in.

CTR 52

CTR Adwords Google Click Rate 52

EMagine B2B Blog

SEPTEMBER 12, 2018

Why do healthcare sites all look not only the same, but incredibly boring? You know what I’m taking about. Worse yet, the messages all seem interchangeable. “We We are a discovery stage biopharmaceutical company focused on <insert disease>”. You get the point. Have they walked in their shoes.

Peer-to-peer 52

Peer-to-peer Aggregators Differentiation Creativity 52

EMagine B2B Blog

SEPTEMBER 12, 2018

Why do healthcare sites all look not only the same, but incredibly boring? You know what I’m taking about. Worse yet, the messages all seem interchangeable. “We We are a discovery stage biopharmaceutical company focused on <insert disease>”. You get the point. Have they walked in their shoes?

Peer-to-peer 42

Peer-to-peer Aggregators Differentiation Creativity 42

Hubspot

JUNE 16, 2020

When you sit down to write, what are some of the questions you ask yourself? Are you keeping your audience in mind? For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Did you know that B2B marketers obtain over 70% of their leads from blogging ?

Enterprise Management 93

Enterprise Management CMS Development Marketing Automation Services Marketing Management 93

Convert

SEPTEMBER 16, 2022

Most importantly, they help their followers understand why thinking and acting in a certain way is important to get desired results from running experiments. Most importantly, they help their followers understand why thinking and acting in a certain way is important to get desired results from running experiments.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

EMagine B2B Blog

JANUARY 22, 2019

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? We’ve all seen these websites. Why Do Healthcare Websites Look the Same? The Herd Mentality.

Branding 59

Branding Brand Identity Peer-to-peer Differentiation 59

Datafusion Solutions

AUGUST 6, 2020

Can you imagine a scientist experimenting without having completely studied, under the direction of fellow researchers, going through various theories, strengths, and weaknesses of the already proven hypothesis? What about a politician running for office? Know your prospect, research about them and respect their time.

B2B Sales 52

B2B Sales Tips B2B SWOT 52

Hubspot

AUGUST 30, 2016

Raise your hand if you’d rather watch a video to learn something new than read about it. But if you’re not sure where to begin, fear not -- we’re here to make sure you don’t just hit the “Live” button on Facebook and stare at the camera like a deer in headlights. 1) Plan your live stream like you would any other event.

Planning 77

Planning Co-Registration Work Management Contingency Planning 77

Hubspot

JULY 18, 2018

My parents, teachers, and coaches all instilled in me the importance of reading. Fiction or non-fiction, self-improvement or fantasy, reading supposedly makes us all smarter. Mark Zuckerberg, Oprah Winfrey, and Bill Gates are all self-proclaimed bookworms who attribute their success to reading.

Planning 61

Planning Business Paid Search Agency Work Management 61

Integrated B2B

JULY 23, 2015

Like all relationships between people, B2B relationships require trust and credibility to work. And like in all relationships, there are certain behaviours that strengthen bonds, and critical mistakes that turn people off. Once you lose that credibility, it can be as hard to get back as convincing a cheated-on lover to trust you again.

B2B Sales 40

B2B Sales B2B Urgency Marketing Paid Search Agency 40

Integrated B2B

JULY 23, 2015

Like all relationships between people, B2B relationships require trust and credibility to work. And like in all relationships, there are certain behaviours that strengthen bonds, and critical mistakes that turn people off. Once you lose that credibility, it can be as hard to get back as convincing a cheated-on lover to trust you again.

B2B Sales 40

B2B Sales B2B Urgency Marketing Paid Search Agency 40

Biznology

FEBRUARY 5, 2013

” I had never thought about it that succinctly. ” Charities know it takes seven touches to garner a donation. Big brands know they need to fill the skies with advertising ack-ack if they want to get into our consumer heads. Parents know that repetition is the secret to teaching their kids.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

QuanticMind

OCTOBER 6, 2023

There’s a podcast for almost every niche interest you can think of—including, but not limited to, pens , video game music , and Denzel Washington. There’s a podcast for almost every niche interest you can think of—including, but not limited to, pens , video game music , and Denzel Washington. would have befuddled most people.

Cost Per Thousand 92

Cost Per Thousand Advertisements Advertising Ad Frequency 92

Hubspot

JUNE 17, 2014

All brands long to go viral, but for most brands, going about creating viral content is a mystery. While there is no tried-and-true formula for virality, there are some elements that we consistently see -- and knowing what they are puts you one step closer to attaining that viral glory. What’s the secret?

Viral Marketing 28

Viral Marketing Video Marketing Word of Mouth Budget Programs 28

readwrite

JUNE 1, 2010

In-stream Twitter ads are here to say, or so says Jan Schulz-Hofen, CEO of Magpie , a Twitter ad network that was among many seemingly under fire from Twitter, Inc. Because of the vague language used, there was a lot of initial confusion about what types of third-party services would be affected by these changes. For now, that is).

Twitter 40

Twitter Paid Search Agency Ads FAQ 40

Hubspot

JUNE 22, 2012

And I know what you're thinking. There's so much more you can do even after you segment your list ! Dynamic tags offer a way to more granularly personalize your email content by inserting information you already have about your contacts into your email send. What does that mean, email marketers?

Tagging 28

Tagging Examples Personalization Lead Scoring 28

Hubspot

FEBRUARY 1, 2012

The unfortunate thing about paid search is that it's one of the easiest skills to fake. They don't get bogged down by a typical keyword list, simply testing dynamic keyword insertion (DKI) ads vs. non DKI ads, or updating bids so that the change history report looks active. What questions should you ask during the interview process?

Paid Content 28

Paid Content PPC Paid Search Agency Cost per Lead 28

SpotMe Blog

NOVEMBER 3, 2022

In this must-read blog post, we’ll explain why having a detailed event budget template is key to running successful events. And we’ll provide you with the essential event budget template and example to save you from the stress of underbudgeting and overspending. They’re not. What is an event budget template?

Template 52

Template Budget Programs Enterprise Management Resources 52

Optinmonster

MAY 18, 2023

That’s why we wanted to give you some affiliate marketing ideas so you can make the most out of your marketing efforts. Affiliate marketing is an online business model where you earn fees from promoting affiliate products through special links. The rules on these sites can change quickly and you have no control.

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Single Grain

JULY 18, 2023

If you’re new to programmatic ads or need a refresher, this guide on programmatic advertising 101 is just for you! SSPs provide information about the user (without personally identifiable information) to the DSPs to help them decide whether to bid and at what price. Work With Us What Is Programmatic Advertising?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Albacross

AUGUST 28, 2018

In this article, we discuss 8 lead generation strategies that will help you reach out to potential customers. To maximize the effectiveness of this strategy, here are a few things to keep in mind: First, make sure you’re asking for a referral during the right time. How do you do this? You’re at the right place. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Gut feelings won’t get you far. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. We’ve collected 30 Shopify PPC optimization tips from them to help you win. Many were hopeful this was a here-to-stay change in shopper behavior. Turning on the TV every day to hear talk about rising inflation rates and insane gas prices will do that to you.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Albacross

AUGUST 28, 2018

In this article, we discuss 8 lead generation strategies that will help you reach out to potential customers. To maximize the effectiveness of this strategy, here are a few things to keep in mind: First, make sure you’re asking for a referral during the right time. Wondering how to find new customers and increase sales? Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

Moz

MAY 6, 2019

Posted by jchamp86 Think back to the last question you typed into Google. Did you find a blog post on the search engine result page that attracted your attention? Did you find the content on the page helpful? In 2019, that’s what search engines like Google care about — solving for their searcher’s intent.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

QuanticMind

AUGUST 16, 2018

No matter how much data you have about your clients or customers, you can always use more. You want to know: How do they like to receive information? On a more general level, of course, you probably already know much of this about your audience. Really, it’s a positive for you.

Paid Search Agency 40

Paid Search Agency Ads Google Automation 40

Outbrain

JUNE 23, 2021

billion internet users worldwide (that’s 60 percent of the entire population), and 93 percent of all web traffic begins with a search engine. When someone wants to know which running shoes are better for a beginner, they go online for information. Do people associate your brand with what you offer?

SEO 32

SEO Branding Brand Identity Lead Scoring 32

Hubspot

NOVEMBER 16, 2012

And if you’re not already using Facebook Ads (or you’ve tried in the past and failed), you may have noticed there’s not a whole ton of advice out there that helps to explain why Facebook ad campaigns flatline. Sure, there's plenty of advice out there about well-designed ads with compelling images and finely crafted, well-written copy.

Advertising Agencies 28

Advertising Agencies Facebook Advertisements Advertising 28

Single Grain

MAY 5, 2020

In this post, I'll teach you all about enterprise SEO, provide you with some examples to help you understand it better, and discuss some enterprise SEO tools to take your SEO campaign to the next level. First of all, what do we mean by “enterprise SEO”? 9 SEO Trends You Can’t Ignore in 2020.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

ClearVoice

JULY 12, 2022

This guide will help you stay current and act as a reference for your content marketing efforts. Before you jump into the examples and ideas included here, let’s define what content marketing is and what it isn’t. Think of digital marketing as the umbrella term that covers all types of online marketing.

Paid Content 58

Paid Content Trends Examples Content Marketing 58

Belkins

JANUARY 31, 2021

However, it is better said than done — you need proven ways to attract your target audience’s attention. Follow the tips we’ve collected for you to facilitate your pipeline and bring you the most devoted leads ever. Make sure that all of them are included in your business strategy and enhance certain aspects if needed.

Lead Generation 100

Lead Generation Conversion Webinar Metrics Marketing Automation Services 100

Vidyard

SEPTEMBER 14, 2021

We’ve rounded up the top virtual selling best practices to help get you started off on the right foot. It enables us to build trust—and trust stands at the heart of client relationships across many, if not all, sectors of the financial services industry. “64% Financial services is an industry that’s on the brink of a new day.

Marketing Budget 65

Marketing Budget Enterprise Management Work Management Marketing Management 65

Vidyard

FEBRUARY 2, 2021

Average Number of All Videos Per Company by Industry 1.3 What Video Customer Service Can Do for You 2. Send Thank You Videos 5. In almost every scenario, you’d rather your salespeople meet prospects in-person. People are more honest, agreeable, and willing to do deals face-to-face. But how often does that happen nowadays?

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

Hubspot

APRIL 27, 2015

You did it. You started blogging for your business. Insert victorious music here.]. Trouble is, things aren't panning out exactly how you expected. Below are some questions designed to help you assess your blogging strategy and ensure that you’re getting the results you deserve. So we decided to help.

Long Tail Marketing 28

Long Tail Marketing Marketing Automation Services Buyer Personas Custom Publishing 28