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The 4 Actions of High-Growth Marketing Teams

Allocadia

For the last twenty years, marketing’s been on a crusade to measure revenue impact. Marketing teams in high-growth companies shifted their focus from revenue accountability to operational efficiency, or ‘back office’ part of their department. 2021 Planning, Budgeting and Measurement Benchmark Results.

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5 (doable) ways to drive revenue growth now

ViewPoint

PointClear has proven methods for driving sales—and they’re discussed in detail in a white paper available for download now. Involving planning, collaboration and accountability processes, these sure-fire action items will help marketing leaders like you make real sales impact. K now your audience.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Marketers are often using legacy marketing automation-centric practices developed during the first wave of marketing technology and lead generation. The teams are pushing out random campaigns in a world where prospects and buyers already know what’s coming when they download a white paper or attend a webinar.

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The Best B2B Lead Generation Strategies for Growth

New North

And there’s good news for businesses on a budget: Content is also relatively inexpensive to produce with a high ROI, making it a no-brainer for any growth marketing strategy. One company that does a great job using email marketing as a growth marketing strategy is Salesforce (the company earned two separate spots in this list ).

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The Best Way to Gain a Competitive Advantage? Powerful Positioning & Messaging

Vision Edge Marketing

Better Positioning and Messaging The term ‘Positioning’ was coined in 1969 by Al Ries and Jack Trout in their paper “Positioning is a game people play in today’s me-too marketplace.” Best Way to Win Hearts & Minds?

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Marketing Input Similar to sales, there are two main types of marketing professionals who focus on different paths toward generating B2B leads: Demand generation marketers identify a target audience, assess its familiarity with their company’s offerings, find ways to create interest, and nurture leads to move them toward conversion.

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Your Ultimate Guide to Ad Copywriting

Anyword

However, it’s important not to forget the power that words have — especially for growth marketers looking to give their business a boost. It doesn’t matter how great your visuals may be, when it comes to successful advertising, strong ad copywriting remains one of the most important skills for any marketer to nail down.