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5 Ways to Break Down Data Silos in Your Business

Zoominfo

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Data Governance: Data governance is pivotal to keeping data organized and high-quality. Focus on financial or operational performance metrics in particular.

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Mike Volpe, HubSpot CMO: The Path To Personalized Marketing Automation [Podcast]

Crimson Marketing

I recently had the pleasure of speaking with Mike Volpe to discuss his expert insights on trends in marketing automation, content strategy, and how HubSpot championed inbound marketing: . Instead of interrupting your buyer, you attract them by personalizing your interactions and product positioning. .

CMO 100
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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. The good news is, there are tailwinds at work here: Why are brands uniquely positioned to win audience trust and attention?

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Marketing leaders, are you actually ready for AI?

Martech

As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly. HubSpot, for example, has an integrated AI assistant to help create and polish content. You can now use generative AI to create audio files using another person’s voice — what is your position on this?

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6 Steps to Build a Single Customer View & Improve Customer Experience

Hubspot

Someone famous will stand in the middle and several cameras positioned all around will simultaneously capture pictures of the star, creating a spectacular image that gives you a 360 view of the person. Your data owners will serve as liaisons between IT and your team, enforcing governance standards and supplying IT with the access they need.

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5 tips to accelerate your company’s AI implementation

ClickZ

If you are going to join the ‘Big Data’ era, you need robust data governance. If there’s no business leader positioned to take the lead of your AI transition, you’re already off to a bad start. Make sure that those in executive positions are tasked with different facets of an AI integration program. Source: KPMG .

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The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem.