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Adobe forecasts 4.8% growth YoY in online holiday spending

Martech

This year’s holiday season, running from Nov. Adobe also released insights into the likely brand winners this season, leading product categories, discounts and the role of mobile, as well as a specific forecast for Cyber Week. Record discounts up to 35% off listed prices are also forecast, especially during Cyber Week.

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Strong Cyber Week sales show consumers are willing to spend

Martech

“The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. Online customers were up early to snag deals. Cyber Week.

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Online close to edging out physical stores for holiday buying

Martech

The holiday shopping season is already upon us and brick-and-mortar stores should be nervous. Despite this, more shoppers said they prefer to make holiday purchases from small, local businesses (58%) than online-only ones (55%), according to the survey by Bazaarvoice. It’s social media for the deals. Get MarTech!

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Google rolls out new shopping features to boost conversions

Martech

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. growth YoY in online holiday spending New deals hub. Google has launched this new spot for exclusive shopping deals. Annual Holiday 100 list.

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The 2022 Gift Guide for Marketers

ANNUITAS

Do you have a marketing professional on your list this year? We can’t speak for everyone but, we have taken the liberty of compiling a list of things that we think every marketing professional would love to receive this holiday season. . If not, you should add one because we need the extra love! Oh, the sales team!

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Scarcity Principle: How to Create Demand Using Content Marketing

Marketing Insider Group

Whether it’s a sale you’re running for a defined period of time, a seasonal product, or an extra benefit that requires immediate action, leveraging time is an effective way to create demand. Immediate gratification is everywhere, and customers are willing to take action in order to get their products sooner. Seasonal offerings.

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ZoomInfo’s 12 Best B2B Tips for Holiday Season

Zoominfo

The holidays are here, and the new year is just around the corner…. Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success.