The Emerging Importance Of B2B Ethnography To Buyer Personas
OCTOBER 26, 2015
In recent studies by IBM and other research studies on CEO sentiments, customer insight and understanding are identified as a top focus for CEOs. A majority of surveys also find a growing concern for both establishing and retaining customer loyalty in today’s digital marketplaces. Traditional survey methods and conventional win/loss analysis are proving to be dead end approaches. The focus on how to solve difficulties in international customer service and support.