The Lead Agency

APRIL 27, 2023

Create impactful B2B email marketing campaigns with list segmentation When you send marketing emails, to get the most out of your efforts and cut through the noise, you need to cover relevant topics and insights that your recipients are genuinely interested in. Segmented campaigns can lead to a 760% increase in revenue.

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Segmentation Email Marketing B2B Marketing Paid Search Agency 62

SalesIntel

OCTOBER 5, 2023

This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation. This crucial element is the linchpin that holds it all together, ensuring your segmentation efforts achieve the desired outcomes.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Optinmonster

MARCH 16, 2020

Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Because smart marketers know the value of email list segmentation. For this, email segmentation is an absolute must.

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Segmentation Enterprise Management Tips Work Management 144

Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. The Product / Topic Segment.

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Segmentation Email Marketing Paid Search Agency Class 100

B2B Marketing Analytics

OCTOBER 12, 2020

When it comes to segmentation, most of the marketing teams pretty much rely on the lists (or smart lists) that are built inside the marketing automation platforms. Modern marketing teams are leveraging the data across the MarTech platforms to provide a 360-degree view of the customer/prospects and enable contextual segmentation for campaigns.

Segmentation 98

Segmentation Marketing Automation Services Webinar Metrics Marketing Management 98

6sense

NOVEMBER 19, 2021

In the world of marketing, segmentation has some serious street cred. Archaeological evidence indicates Bronze Age traders segmented their buyers, too. . Segmentation is the O.G. Segmentation is the O.G. Modern revenue technology platforms offer segmentation capabilities that are mind-blowingly precise and effective.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Segmentation ABM 62

Outgrow

DECEMBER 30, 2020

Improve Your Lead Segmentation Through Interactive Content. And this time it’s all about how to improve your lead segmentation through interactive content. . We’ve been talking a lot lately about just how important segmentation is. Our videos and segmentation blogs are proof of that. What Is Segmentation?

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Segmentation Lead Scoring Lead Ranking Outgrow 52

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

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Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Leadspace

JANUARY 19, 2017

Below are 5 variables that we often see customers segment their inbound traffic or their marketing automation databases based on, and that we ourselves segment based on: Predictive Persona (Primary). Once you have your initial person-level segmentation, additional company-level segmentation can help further tailor your messaging.

Ideal Customer Profiles 75

Ideal Customer Profiles Segmentation Lead Scoring Lead Ranking 75

Martech

MARCH 27, 2024

Focus on the fields necessary to sell and service them. Lock up your system Once that’s done, nail down which fields and screens are essential. Re-configure your database to make them required for data entry, and don’t allow any user to move on without populating those fields. Keep it simple. Act on that.

Marketing AI 129

Marketing AI Marketing Management Lock-In CRM 129

Aberdeen

DECEMBER 18, 2020

Aberdeen’s CX Executive’s Agenda 2020 survey showed that 78% customer experience (CX) leaders, including those in marketing, sales, contact center, customer service, field service and commerce roles currently struggle with using data to do their jobs. Twilio’s acquisition of Segment in November 2020 is one of these instances.

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Segmentation Activities Buy Acquisitions 52

Content4Demand

JUNE 9, 2020

Although I encourage you to sign up for the session to see all the samples we think rise to the top, here are some high-level lessons I think all B2B brands can apply to their field marketing efforts moving forward. . A while back, I wrote about how InVision spiced up their annual company meeting by doing MTV Cribs segments for employees.

Communities 53

Communities B2B Marketing Peer-to-peer Planning 53

The Point

MAY 19, 2020

4 Strategic and measured use of form fields to capture critical information, minimize friction and maximize conversion rates, combined with progressive profiling to append contact data and better qualify leads as they re-engage. Integration of “skip logic” to ensure that prospects don’t receive emails for content already consumed.

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Lead Nurturing Class Budget Programs Lead Scoring 299

The Lead Agency

MARCH 17, 2024

Keep It Simple: B2B Lead Generation Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether.

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High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

The Point

AUGUST 23, 2016

Don’t look now, but field events – seminars, roadshows, executive breakfasts – are making something of a comeback in B2B circles. For all their appeal and renewed popularity, however, field events will always be a tough sell to the prospective attendee. For field events, the nature of the event itself takes on much greater importance.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Act-On

APRIL 26, 2024

You won’t only sell to those kinds of companies — just like you’ll hit the segments surrounding the bullseye during a game of darts — but you’ll prioritize them in your lead scoring by assigning them the highest points. Suzy advises making this field a dropdown list of set options, rather than an open text field, to make analysis easier.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

SmartBug Media

MARCH 4, 2024

Here are some tips to help you analyze purchase history effectively: Segment your customers: Use HubSpot's segmentation tools to group customers based on their purchase history. For example, you can create segments for first-time buyers, repeat customers, high-value customers, and so on.

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Hubspot Cross-Selling Lead Scoring Lead Ranking 59

DemandBase

OCTOBER 2, 2018

The list includes tried and true advice on annual reviews and AI, but what stood out among the noise was tactical advice around field marketing: Redefine field marketing. As local strategies expand, field marketing is expected to support multiple go-to-market approaches (e.g. Which is why we divided our segments.

Account Based Marketing 40

Account Based Marketing DemandBase Planning Paid Search Agency 40

Martech

NOVEMBER 1, 2023

Personalization/segmentation. Dig deeper: Email marketing strategy: A marketer’s guide Audience segmentation Audience segmentation can take many forms: demographics, geographics, psychographics, family status, affinities, existing vs. prospective customers, etc. Product feed recommendations.

Marketing AI 132

Marketing AI Email Marketing Psychographics Advertising Agencies 132

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? With access to email addresses, you can segment your audiences and create personalized experiences that make your prospects feel special. If you build it, they will come. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Vision Edge Marketing

MAY 3, 2022

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. A segment that has room for growth and expansion. It is also an excellent way to stay out of the fray if you’re fighting for business in a market cluttered with competitors.

Organization 226

Organization Marketing Strategy Marketing & Strategy Work Management 226

Marketing Insider Group

AUGUST 12, 2020

You know that movie that people always misquote – Field of Dreams? “If We’ll call this audience segment “High-End Heather.”. Once you’ve created these personas, start posting links to content that will appeal to each segment. Use each customer segment’s preferred social media channels, posting at the ideal times to reach them.

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Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

MARCH 24, 2021

When you humanize your brand with authentic content, you can build the kind of trust that makes your company the go-to authority in its field. Use customer personas to tailor your content to every segment in your audience. Usually, your audience will shake out into a few distinct categories – audience segments.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Martech

APRIL 23, 2024

Predictive analytics can be used in almost any field, from climate change to sports. Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” Predictive personalization.

Analytics 112

Analytics Marketing AI Lead Ranking Forecasting 112

Zoominfo

JANUARY 27, 2022

Improve marketing segmentation Normalizing your data will help marketing teams more accurately segment leads, particularly using job titles, which can vary greatly among companies and industries. Data normalization can apply common tags or labels across a large list of these values to help segment and prioritize outreach.

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Zoominfo Deliverability Segmentation Sales Qualified Leads 130

Launch Marketing

JANUARY 3, 2024

Here are a few common data issues: Inaccurate or Incomplete Data Data from website forms or list imports is not always accurate and is often missing certain fields. For the most impactful marketing, data needs to be accurate and complete as field values are pulled in for segmentation, personalization and more.

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation B2B Marketing 71

Trade Press Services

MARCH 4, 2024

It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. Editors of trade magazines and industry journals are always looking to publish content about current trends, innovations, and best practices contributed from experts in the field.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ConvertKit

JULY 14, 2021

Email personalization vs. segmentation—what’s the difference? Two of the best ways to make your emails more relevant for your audience are personalization and segmentation. Email segmentation = grouping subscribers by interest , activity, demographic, or location and sending unique emails to each group. Ryan Baustert.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

Marketing Insider Group

MARCH 29, 2021

Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Create well-researched buyer personas for each segment to help your teams focus on their needs. Expand your team to handle the larger content workload. Conduct a Market Analysis.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Zoominfo

APRIL 30, 2021

Everyone in my world is doing virtual now — there’s little alternative,” says Shannon McCallion, director of field and channel marketing at Pcysys, a cybersecurity firm. Then those segmented leads are passed to specialized SDR teams for further follow-up, enabling personalization that was difficult to achieve from virtual events, he explains.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Martech

JANUARY 26, 2024

Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. After segmenting their ICP into four categories based on role titles (innovation, marketing, sales, digital and revenue titles), we noticed a significant boost in engagement that brought 8–10 quality appointments monthly.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Enterprise Management Work Management 126

Martech

APRIL 17, 2024

You need the power to pick and choose data that powers different segmentations, models and ways to render your message according to the information you have available, not just the information in your ESP. Beyond that, you need tools to assemble data that may be disparate in location and unified identification. But if not you, then who?

Enterprise Management 126

Enterprise Management Marketing Automation Services Work Management Marketing Management 126

Martech

SEPTEMBER 19, 2023

Guided Campaigns also leverages audience segments derived from Oracle Unity CDP, which uses AI to surface relevant buying groups within target accounts. A lot of the tools that marketers have been training up on are designed to go find new market segments. ” GenAI for custom service.

Work Management 117

Work Management Marketing Management Service Marketing AI 117

The Lead Agency

MARCH 17, 2024

Keep It Simple: Form Design and Fields Website forms should complement your web pages. A delicate balance must be struck between having enough fields to effectively qualify leads and deter time-wasters and not having so many fields that your ideal customer is put off altogether. In our experience, B2B businesses want a lot.

High Quality Lead 62

High Quality Lead Lead Generation Lead Scoring Lead Ranking 62

Vision6

OCTOBER 31, 2023

To put this into a marketing communications perspective, take the time to plan the different groups (or segments) you might need for things like personalisation and data analysis. You can learn more about adding new questions (or ‘fields’) to your Vision6 forms in our Support Centre. Email Preferences is another underutilised function.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Webinar Metrics Planning 52

Engagio

JULY 1, 2021

According to the SiriusDecisions 2019 Portfolio Marketing Study, 86 percent of high-performing organizations have defined target market segments, and 30 percent of high-performing ABM teams are about 30 percent more likely to customize content. Segmentation made easy. “ A core feature within Demandbase One is Selectors.

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

JangoMail

MARCH 23, 2016

List segmentation would help you target the right recipient at the right time. There are many ways to segment your list, but finding out which of your subscribers are active and inactive is the place to start. Why You Should Target Active Recipients Using List Segmentation. Segmentation Case Study. Have one big list?

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Segmentation Click Rate Blast Campaigns Open Rate 40