Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good.

Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it.

The Real Bottom Line: Open Rate and Customer Engagement

Modern Marketing

But as email adoption increases and brands invest more in the space, traditional KPIs like opens and clicks are falling behind money generated per email as the key decision and strategy driver for larger marketers. Inbox Rate. Read/Open Rate.

5 Email Nurturing Tips That Will Improve Your Open Rates

Hatchbuck

But when your email marketing isn’t optimized, your open rates can take a nosedive. Let’s improve your open rates with a few simple ideas you can implement immediately. Segment, segment, segment. It’s time to segment. Use this information to create segmented lists. The more relevant the information is to an individual customer, the more likely it is that you’ll earn their open.

4 Factors That Drive Email Open Rates

Modern Marketing

Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.

Click-Through Rate vs. Click-to-Open Rate: What’s the Difference?

Delivra

Two of the most important metrics are the click-through rate and the click-to-open rate. Click-through rate vs. click-to-open rate. The click-through rate (CTR) simply measures how many emails resulted in a recipient clicking your call-to-action link.

How to Improve Your Email Open Rates

PureB2B

If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. Open rate is a measurement of how many people viewed your email for a specific campaign. Open rates differ from one industry to another, but the consumer goods industry boasts the highest average open rate at 41.40%. Read on to find out how you can tweak your existing email marketing strategy to give open rates a much-needed boost.

Optimising Your B2B Email Marketing Click Through And Open Rates

The Lead Agency

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Below we will identify what makes a good email marketing campaign, how you can improve the click through rates (CTR) and optimise open rates for your brand using a variety of tactics ranging from segmentation to utilising calls-to-action more effectively. Optimising Open Rates. Segment Your Prospects.

10 Things Every Email Marketer Can Relate To

Webbiquity

Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. 3) Every time your email’s clickthrough rate is higher than your benchmark. By Niti Shah.

What's a Good Email Open Rate & Click Rate? [Benchmark Data]

Hubspot

Take email marketing metrics, for example -- most companies don''t divulge their open and click rates. In our customer base, we''ve found that companies sending more than 30 email campaigns a month start to see lower email open and click rates.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog.

The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog.

Email marketing still matters

Biznology

Companies that use email list segmentation saw 39% higher open rates and 28% lower unsubscribe rates. Emails with social sharing buttons increase click through rates by 158%. Email marketing absolutely must still be a part of your content marketing tool kit.

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Getting Started With Email Marketing Segmentation

Webbiquity

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Product / Topic Segment.

What is business video content marketing and how to get started

Biznology

If you have video on your landing page, leads will be converted at an 80% higher rate. Thus any money you spend will have a higher ROI because your SEO ranking and your conversion rate will improve.

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The Power of Email Segmentation and How to Leverage It

Experiture

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation. The Power of Email Segmentation and How to Leverage It. Experiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership.

The Best Time to Send Email: How to Schedule Your Email Campaign

Delivra

After all, if you send emails when people are most likely to open them, you can’t help but succeed, right? You can learn: What type of subject lines will get the best open rate with your subscribers. What Is Email Segmentation and How to Do It.

Personalization, segmentation, testing: How email marketers can use AI

ClickZ

More sophisticated segmentation. Segmentation is the separation of your email subscribers into smaller groups based on common characteristics, often demographics such as age, gender and geography. Determining those segments historically involved manually weeding through data.

List Segmentation: The Key to Email Marketing

Zoominfo

Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation.

Report: Marketers See Benefits to Email Personalization and Segmentation

KoMarketing Associates

As marketers personalize and segment their email marketing campaigns, new research shows that email response rates are on the rise. The statistics showed that marketers had an average open rate of 28 percent for personalized promotional emails and newsletters in the second quarter of 2018. In addition, the average click-through rate for these types of emails was 17 percent in Q2 2018.

Should You Take Email Marketing Advice From Wilson Pickett? [CHART]

Modern Marketing

So, I requested a listing of email sends over the last three months, with the time of day as well as metrics (total sends/opens/click throughs). And, that was only over random segment of customers. ??So, So, after a long time trying to open the file (that’s a lot of data!)

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Marketers See Positive Results from Segmenting Email Marketing Campaigns

KoMarketing Associates

As marketers turn to email to reach their target audiences, new data suggests that email segmenting can yield more positive results. MailChimp recently published statistics on how email marketing campaigns perform when marketers use list segmentation tools. The research showed that the open rate was 14.31 percent higher for segmented campaigns versus non-segmented campaigns. Unique opens were also 10.64

100 Email Subject Lines that Demand to be Opened

Delivra

Your open rate is arguably the most important email marketing metric to monitor, after delivery rates of course. However, they actually need to open your emails. Meanwhile, 47% of subscribers will decide whether to open your email based on the subject line alone.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers.

5 Best Practices For Your Targeted Email Marketing Segmentation Strategy

ConvertKit

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Think of your email list segmentation strategy as a folder that holds crucial information about your subscribers.

Swish! How The Phoenix Suns Used Fan History To Drive Sales

Modern Marketing

The campaign resulted in a 45% open rate, a 34% click-through rate and more than $200,000 in renewed tickets. Targeting & Segmentation Andrea Lechner-Becker basketball Charles Barkley click-through rates crm email email campaign Email Marketing Lead Nurturing Microsoft open rates Phoenix Suns renewals season tickets targeting and segmentationby Jesse Noyes | Tweet this.

Segmenting Your Customers to Increase Content Marketing Reach

ClearVoice

Dividing up your customers into distinct segments makes it possible to target your content more effectively. You’ll be able to distinctly identify the values and dreams of a specific market segment and show them why your product matters for their lives. Craft the new segments.

Email Deliverability in 2018

Lead Liaison

Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. You can learn more about segmentation here. I’ve had quite a few discussions recently about email deliverability.

The Secret To Being A B2B Email Marketing Wizard: List Segmentation

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. So, the way to keep your email list working hard (and on a net growth trajectory) is to segment it.

List Segmentation: The Key to Email Marketing

Zoominfo

Enter: email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation, and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals. Improve deliverability and overall email performance as measured by open and click rates.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no surprise that iDirect’s market is heavily segmented, focused on key sectors such as oil & gas, maritime, and federal/military.

The Basics of List Management Using List Segmentation

JangoMail

Having a lot of subscribers is great, but if they’re not engaging (opens, clicks and responses), it’s time to take a look at your email marketing strategy. List segmentation would help you target the right recipient at the right time. Segmentation Case Study.

Why List Segmentation Matters in Email Marketing

Hubspot

Segmentation is one such best practices. Segmenting your communications can improve your email marketing campaigns by leaps and bounds (read on -- we have the data to prove it!). Furthermore, 52% of marketers say they have a great need to improve email database segmentation.

Want to Boost Enrollment? Segmenting Prospective Students Can Help

Hubspot

Segmentation has many benefits , especially when attracting prospective students to your school’s programs. Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates.

The Digital Marketing Benchmarks and Trends That Matter [Infographic]

Webbiquity

The average search conversion rate for Google Ads is 3.48%. Getting segmentation right is crucial to email marketing success, with segmented email campaigns having 14.37% higher open rate than spray-and-pray emails. Guest post by Josh Wardini.

Key Things You Need to Know About Email Marketing Software

Webbiquity

Marketing automation software enables you to effectively segment and manage large email lists. Though set-up is rather involved, once you have your lists segmented and your messages created, the sending is automatic. Segmenting your list. Guest post by Igor Zagradanin.

27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. Still in need of a little refresher on the merits of email list segmentation? 27 Smart Ways to Segment Your Email List.

How to Target Your Mobile Users with Push Notifications

Single Grain

Not only that, but using personalization and segmentation increases conversions : 7% open rate for segmented push messaging compared to a 3% open rate for generic, broadcast messages (a 2x improvement). Sent between 1-5 pm receive a 12% click-through rate.

5 Email Marketing Best Practices for 2019

Delivra

Segment Your Emails. Email segmentation provides countless opportunities to foster customer engagement and sales. Location — Send emails to customers in specific markets and ensure these emails arrive at times when customers are most likely to open and read them. Bounce Rate.