Inbox Insight

AUGUST 16, 2021

This short article identifies key shifts in gear when it comes to segmenting and targeting B2B audiences. Read on to discover how B2B marketing segmentation continues to evolve to deliver better results and return on investment. Why do many marketers scoff at the notion of mass marketing and macro segmentation?

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Optinmonster

AUGUST 31, 2022

Do you want to use lead segmentation to drive up your profits? Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. In this article, we’ll show you how to automatically segment your leads so you can increase your sales. What Is Lead Segmentation?

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Porch Group Media

AUGUST 8, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. Movers as a Marketing Segment. Jennifer: Yes, I would say that is a key part of marketing. Meet Jennifer Renaud.

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The Marketing Blender

OCTOBER 7, 2019

5 email triggers to make automation work harder for B2B marketing. Email is an extremely effective B2B marketing tool—if you use it to deliver helpful content. Automating some of the emails you send will make your email marketing efforts more efficient. Clicking a Link in a Segmentation Campaign. Our Services.

Trigger Marketing 65

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Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

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Engagio

SEPTEMBER 28, 2021

A better approach is to recognize there are different styles of Account-Based Experience (ABX) — ranging from truly one-on-one conversations with the largest accounts to technology-driven account-based programs with thousands of lower-value targets — and then to segment your accounts accordingly based on the potential value of the account.

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Martech

NOVEMBER 20, 2023

That’s what we’re aiming for in B2B marketing. This article explores how to mix data segmentation, dynamic content and behavioral cues like a palette of colors to create emails that feel like an exclusive showing for your B2B contacts. Using data segmentation In B2B communications, data segmentation is your lighthouse.

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Act-On

FEBRUARY 16, 2024

Sure, it’s always been there to some extent, but that pressure has recently increased, according to B2B marketers. A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. You can use that nonaction for a trigger email and to kick off a campaign. Hardly seems fair, right?

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Webbiquity

JUNE 9, 2016

Email segmenting is one of the most powerful techniques for boosting open rates, CTRs, and total revenue per email. With the high cost for sophisticated email platforms and the technology segmentation requires, it makes sense. The Categorization Approach to Email Segmentation. The Product / Topic Segment.

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LeadSquared

JANUARY 30, 2020

Studies show that for every $1 you spend on email marketing, you can expect up to $44 in return. Execution is one of the biggest components of a successful email program, and part of that execution lies in email segmentation. What Exactly is Email Segmentation ? Examples of Segmentation. So what’s the problem with this?

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Launch Marketing

SEPTEMBER 27, 2023

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Think of drip marketing as an automated way of guiding leads through your sales funnel.

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The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic. How does your current lead nurturing.

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ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

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Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. As a beginner email marketer, the action of simply sending emails is worth a pat on the back. Why is email segmentation important in email list growth?

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Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

FunnelEnvy

FEBRUARY 27, 2020

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store and unify data about their visitors and the actions they take all the way to revenue. Segment customers will be able to run more effective campaigns using better data with less custom code required.

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Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

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ClickZ

MAY 23, 2019

Many marketers hear “AI” and think about chatbots or massive tech companies with seemingly unlimited resources: IBM Watson, Amazon Alexa, Netflix’s extraordinarily sophisticated recommendation engine. However, there are plenty of ways AI can enhance one marketing channel everyone uses: email. More sophisticated segmentation.

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Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

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Webbiquity

OCTOBER 18, 2022

When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. Using double opt-in ensures the email address is valid, meaning your future marketing will arrive in their inbox, but also reduces your bounce rate, further improving deliverability.

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Porch Group Media

JANUARY 14, 2023

But, email personalization takes time and effort to perfect – especially if your resources are spread thinly on a small marketing team. According to the latest research, email personalization has many benefits: According to 75% of marketers, click-through rates are improved due to personalization.

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The Point

NOVEMBER 15, 2022

A client asks: “What’s the best way to market to purchased lists like ZoomInfo ? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else. How Should I Market to Purchased Lists? Re-market to those who click on ads but don’t complete a form.

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Zoominfo

SEPTEMBER 3, 2020

As a B2B marketer or sales professional you have a number of things battling for your attention at any given moment. They are a component of campaigns where individual readers (who could be possible prospects) are sent crafted messages after they set off a configured trigger. Basic Steps. Pick out the right email automation tool.

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Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

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Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

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Marketing Insider Group

JULY 22, 2020

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers. According to a report from Invesp , businesses that have invested in marketing automation reported a 14.5% Set Up a Trigger-Based Model. Abandoned cart emails.

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Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. Conversion optimization is the process of improving conversions at every stage of the sales process by testing new messaging, channels and triggers. Segment your leads religiously.

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Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

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Marketing Insider Group

SEPTEMBER 16, 2020

What is drip marketing? We’ll answer these questions and more in our beginner’s guide to drip marketing. What is drip marketing, and why does it matter? Triggers include users purchasing a product, engaging with a blog post, signing up for your service or abandoning their shopping cart. The benefits of drip marketing.

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Zoominfo

JANUARY 31, 2023

The companies are segmented by sales rep headcount:: 10+ sales reps for small and medium businesses 30+ sales reps for mid-market 100+ sales reps for enterprise We’re selling to CEOs, vice presidents of sales, sales directors, and sales managers. Since we’re selling SES, we want to target companies with salespeople.

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Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

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Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

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Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Personalization/segmentation. Product feed recommendations.

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Ignite

MARCH 1, 2024

Both scenarios trigger a unique set of fears and concerns. The truth is that fear-based marketing strategies don’t operate under a one-size-fits-all approach. Imagine two consumers at the crossroads of decision-making. One is considering opening a bank account, while the second is contemplating buying a home security system.

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Marketing Insider Group

AUGUST 1, 2023

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. As a result, you’ll save your team time and resources that can be dedicated to actually implementing your website design strategy and creating marketing materials. Let’s get started!

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LeadSquared

JANUARY 25, 2019

Too often, marketers and sales teams focus on building a list of leads and they Stop. But taking it a step further by applying lead segmentation rules will help you get more value out of every lead. Studies have shown over and over that segmented lists see better engagement and increased sales. What Is List Segmentation ?

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FunnelEnvy

SEPTEMBER 18, 2019

Accelerate your customers journey to revenue with FunnelEnvy, now powered with Segment. Segment helps their customers instrument, store data and unify about their visitors and the actions they take all the way to revenue. Segment customers will be able to run more effective campaigns using better data with less custom code required.

Segmentation 40

Segmentation Personalization Ideal Customer Profiles API 40

Stevens & Tate

APRIL 18, 2024

Getting your email marketing strategy right can be a game-changer for your business and your brand. Email stands as the cornerstone of direct marketing tactics, offering a personal touch that many other platforms struggle to emulate. Testing and Optimization An effective email marketing strategy is not static; it evolves.

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