BenchmarkONE

JANUARY 15, 2020

Whether you call it the featured snippet, the answer box, or position zero, nailing that top spot on the search page is pure SEO gold. Getting a post in the featured snippet position allows you to steal clicks away from the coveted first organic position on a results page. Understand the Types of Featured Snippets.

Positioning 76

Positioning Features Terms and Conditions Keywords 76

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. How to increase feature adoption. Your product has improved.

Features 156

Features Product Tips Work Management 156

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. We rarely come back to the positioning statement template for our use in messaging.

Positioning 68

Positioning Effectiveness Template Comparison 68

Kevin Indig

AUGUST 28, 2023

Google recently announced significant SERP Features changes: the removal of FAQ and How-To rich snippets. I dissected 5 large sites, Google’s announcement and SERP Feature trends. However, other SERP Features also changed over the last 4 weeks: Indented results shrunk by ~50% on August 18th for desktop results.

SERP 96

SERP FAQ Features Wikipedia 96

Moz

FEBRUARY 4, 2020

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." Declutters" sounds innocuous, but the impact to how we think about featured snippets and organic rankings is significant.

Positioning 72

Positioning De-duplication CTR SERP 72

Emplifi

DECEMBER 3, 2020

It’s been quite a year – check out the Socialbakers features that help manage constantly changing consumer needs in 2020.

Features 74

Features Positioning Product 74

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Google’s featured snippets have been a welcomed addition to the SEO community as well. Why Featured Snippets are Important for SEO.

Features 165

Features Google B2B Marketing Top of Funnel 165

Metadata

MAY 19, 2021

The reason most campaigns fail is because of a weak (or non-existent ) positioning and messaging strategy behind it. But here’s the good news: if you get your positioning and messaging down, you have a lot less to fear with campaign flops. No positioning and messaging? Weak positioning and messaging is a serious problem.

Positioning 96

Positioning Campaigns Copywriting Paid Search Agency 96

ClearVoice

AUGUST 18, 2023

You need to have a well-defined AI positioning statement to navigate the new digital landscape. And that’s where an effective AI positioning statement comes in. Understanding the AI Positioning Statement What is an AI Positioning Statement? So, who are you communicating your AI positioning to?

Positioning 52

Positioning Effectiveness Lead Ranking Advertising Agencies 52

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Branding Brand Identity Enterprise Management 98

Salesforce Marketing Cloud

APRIL 28, 2022

The answer: strong product messaging and positioning. . I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. Messaging and positioning are often considered the same thing, but they are actually different. Positioning is the internal framework your team uses.

Positioning 98

Positioning Marketing AI Product Ad Building 98

Parse.ly

NOVEMBER 16, 2023

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. GA4 removed attribution models and made them more complicated Google announced they are removing the First Click, Linear, Time decay, and Position-based attribution models in favor of “automated, AI-driven attribution.”

Features 64

Features Google Marketing Analytics Tools Marketing Report 64

SmartBug Media

DECEMBER 22, 2023

The feature I’m most excited about is that everything will seamlessly integrate into your HubSpot instance. This service aims to encompass everything from meticulous budgeting and strategic marketing to flawless execution. We're also introducing flexible options for specific needs that fall in between the standard procedures.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Pam Didner

FEBRUARY 7, 2022

Every week I get a handful of questions from my B2B Marketing followers, and lately, I’ve noticed a recurring theme – people want to better understand product positioning and segmentation. To get the ball rolling, I gave Cliff the rundown on product positioning and segmentation. What is product positioning?

Positioning 93

Positioning Product Ad Building B2B Thought Leadership 93

Conductor

AUGUST 4, 2022

Without access to the right insights and an understanding of which SEO elements to prioritize, you risk investing key resources into creating content that may secure some top positions on SERPs, but likely for keywords your target audience doesn’t use—meaning that content won’t get seen by the right people.

Features 115

Features Optimization Lead Scoring Lead Ranking 115

Televerde

APRIL 9, 2020

If we can find a way to foster a positive culture of personal growth and upward mobility – believe me; you can, too. As a company with a more than 25-year tenure as a sales and marketing extension of some of the world’s largest companies, we’ve learned a ton about leveraging our positive culture to get us through uncertain times.

Positioning 98

Positioning Peer-to-peer Business Lead Ranking 98

Hubspot

OCTOBER 29, 2020

This is where segmentation, targeting, and positioning come into play. Let’s unpack each part of the segmentation-targeting-positioning model. This process allows you to group your individual audience members into similar groups so you can better communicate your products, features, and benefits that may be most relevant to them.

Segmentation 100

Segmentation Positioning Planning Psychographics 100

Martech

JANUARY 5, 2023

What features of the tools do they use? This gives you an opportunity to see if you can empower them by training them on additional features and functionality they can get out of their existing tools, or perhaps find some cost savings by suggesting the consolidation of overlapping or underutilized tools. Get MarTech! In your inbox.

Advertising Agencies 100

Advertising Agencies Positioning Planning Work Management 100

Hubspot

JUNE 1, 2021

Learn what makes up a brand association and how to build a positive one. It also signifies that if the association with your brand isn’t particularly positive, you have the potential to change it. The hope is that the associations made with your brand are both accurate and positive. Brand assets, such as logo and colors.

Positioning 98

Positioning Examples Branding Brand Identity 98

Conductor

OCTOBER 11, 2022

Now, for almost any Google search, users will see a results page filled with different features like video carousels, images, and even related questions that other users ask. These search engine results page (SERP) features typically appear at the top of the results page that follows any search.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Unfortunately, not every PPC campaign ends up turning a positive return on investment (ROI). So what exactly does it take to turn a positive ROI in PPC advertising and how can you get there even if you don’t have much experience? A Solid Strategy to Turn Your PPC to Positive ROI.

PPC 98

PPC Positioning ROI Advertisements 98

Oktopost

AUGUST 16, 2023

Jump to Section The Game-Changing Features But, Why is This a Game-Changer? This update isn’t just about adding another feature. Summing it Up Our latest feature is more than just a convenience—it’s a strategic tool that positions you ahead in the Instagram Stories game. What’s the Word on the Street?

Features 62

Features API Buzz Social Media 62

KoMarketing Associates

FEBRUARY 5, 2019

While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand. And, it’s safe to bet that we will continue to see search features change. For this reason, I’ll be going over some of the key SERP features to be aware of. Traditional SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Some of the features have been around and others have rolled out recently or will be rolling out very soon. Like this post? Sign up for our emails here.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Martech

APRIL 27, 2023

Dig deeper: Three essentials for writing a good ChatGPT prompt Here is a roundup of actual AI-powered martech products, platforms and features announced this week. The post This week’s roundup of the latest martech featuring AI/ChatGPT appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 85

Marketing AI Features Press Template 85

seo.co

MARCH 8, 2021

But some searches produce featured snippets that float above the other 10 website listings. We call this position zero, and in this post we will explain what it is and how you can rank for it. . What is Position Zero? Position zero is a featured snippet that appears above the traditional search results.

Positioning 64

Positioning Lead Scoring Lead Ranking Long Tail Marketing 64

Conductor

NOVEMBER 4, 2021

Studies show that on average, webpages with schema markup rank four positions higher on the Google SERP. You can access all these features and more. The post Conductor New Feature Roundup | Boost Traffic to Your Website appeared first on Conductor Spotlight. Get a live demo from our experts today!

Traffic 115

Traffic Features Marketing Websites Bandwidth 115

Biznology

SEPTEMBER 17, 2020

This month we’re pleased to feature Betsy Burroughs , a marketing and brand executive turned neuroscience researcher. The post Featured Consultants Collective Member Profile Betsy Burroughs, Senior Consultant appeared first on Biznology. She has executive experience in marketing, advertising, sales and publishing.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

ClearVoice

AUGUST 6, 2021

What’s a featured snippet? Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. Featured snippets show up in position zero, which means they sit above even the first organic search result.

Features 72

Features Google SERP Click Rate 72

Heinz Marketing

MARCH 21, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Pragmatic Positivity: Leading a Marketing Team During Uncertain Times. Why You Need to Break Down Marketing Silos. Should the News Disrupt Your Content Calendar?

Positioning 91

Positioning B2B Marketing B2B B2B Sales 91

Heinz Marketing

OCTOBER 29, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The first ones to understand this and adapt will secure their market position and thrive in the long run. Check it out to learn some of the benefits of positivity.

Positioning 98

Positioning Conversion Tips Lead Scoring 98

Content Standard

OCTOBER 10, 2018

However, marketers then need to offer those customers a new destination by demonstrating their own positive brand value. A recent Subway ad features the golden arches as a heart rate monitor that repeats the word “burger” at higher and higher frequencies until it finally flatlines. Featured image attribution: Mak Mozza.

Positioning 95

Positioning Paid Search Agency Ad Frequency Marketing & Strategy 95

Valasys

MAY 13, 2022

Featured snippets allow you to claim a spot on the first results page of Google, even if your competitors still occupy position #1. Featured snippets take the potential traffic away from competitors, who are occupying different positions in the organic results. Share This Post Shares.

Features 52

Features Google Traffic Positioning 52

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing. Some interesting news!

Features 111

Features SEO CTR SERP 111

Parse.ly

APRIL 20, 2023

In this blog, we cover three things—why we think this update is exciting, how to set it up, and, if you are unfamiliar with Goals and Campaigns, a quick primer on those features. Now, Overview includes features like Campaigns and Goals, which helps our customers “keep the main thing, the main thing.” Why is this exciting? Get a Parse.ly

Features 52

Features Campaigns Advertising Mediums Paid Search Agency 52

ClearVoice

MARCH 1, 2021

What is a featured snippet? A featured snippet is the result in “position zero” in some of Google’s search results in a box at the very top of the page. You’re likely to see featured snippet results when you search for: Definitions (e.g., Are featured snippets good or bad for SEO?

Features 52

Features SEO User-Generated Content Google 52

Oktopost

OCTOBER 28, 2020

We’ve already received lots of positive feedback about it. Meanwhile, we’d really appreciate your feedback on this feature. We called it “our most important product release of 2020” (even though we have a few more exciting releases in store for you this year!), hoping our customers will back up this statement – and indeed they do.

Features 118

Features Demographics Marketing Report Impressions 118