Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Users can create and deliver flexible, custom commerce experiences to any device or application without additional expensive architecture. Customers can make these requests through a storefront-like experience.

Enterprise Management 110

Enterprise Management Work Management Marketing Management Automation 110

Seismic

MAY 10, 2024

In a 2023 survey of 1,400 sales, enablement, and customer success professionals in managerial and leadership roles, 82% said they were impressed with the results they’ve seen using AI-powered solutions. By delivering customer-specific content, this tool streamlines interactions and captures vital insights during meetings.

Marketing AI 52

Marketing AI Features Work Management Marketing Management 52

SmartBug Media

FEBRUARY 7, 2022

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. The more time a sales person can spend talking to prospects and customers, the more opportunity they have to close deals.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

Trade Press Services

DECEMBER 4, 2023

To help meet the evolving needs of its members, LinkedIn is constantly improving the site’s user functions and customer experience with new features and updates. Knowing how to take advantage of these features can be a game-changer for brands looking to reach their audiences in new and engaging ways.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Conductor

FEBRUARY 3, 2022

Building more effective and productive collaboration between SEO, Content, and Web teams is key to faster time to implementation— a top SEO priority for 2022. Keep reading to learn more about the newest features in Conductor this month. Rolling out to Live customers early this month!

SERP 59

SERP Features SEO Curation 59

Martech

DECEMBER 7, 2021

Customer data platform Lytics announced today that it’s offering a new tool that allows users to enhance their advertising campaigns via cloud data warehouses. The feature, Cloud Connect, is a freemium offering linking to Google Big Query, Amazon Redshift, Microsoft Azure, and Snowflake. Snapshot: Customer Data Platforms.

Paid Search Agency 107

Paid Search Agency Features Ads Touchpoints 107

Contently

MAY 13, 2024

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. You’ve got third-party cookies to thank.

Top of Funnel 174

Top of Funnel Content Marketing Planning Work Management 174

Conductor

AUGUST 5, 2021

Conductor’s Content Guidance surfaces intelligent and data-driven content recommendations, so Organic Marketing teams can implement a clear playbook for success. All Conductor customers now have access to Content Guidance in beta, enabling their teams to maximize their content marketing success with just a few clicks. Learn more here.

Features 116

Features Content Marketing Content SERP 116

Litmus

APRIL 11, 2023

At Litmus, we’re committed to providing the best support to our community and our customers. Litmus has come away with 35 G2 Badges, including but not limited to: Best Results Easiest Doing Business With Easiest Setup Users Most Likely To Recommend Easiest To Use Most Implementable Best Useability And more! appeared first on Litmus.

Features 70

Features B2B Thought Leadership Best Practices Deliverability 70

SmartBug Media

APRIL 27, 2020

This month, we asked Marketo’s 2020 Champion Class about their favorite features in Marketo. Which features would they recommend for users who are just getting started? They wrote odes to foundational features like Marketo’s cloning ability and folder structure. Here are the experts’ top Marketo features, in their own words.

Features 98

Features Marketo API Enterprise Management 98

nDash

SEPTEMBER 8, 2022

And on that note, we’re happy to announce another feature aimed at helping great writers and marketers who are looking for them: vanity URLs. The post New Feature: Vanity URLs for Freelance Writers appeared first on nDash.com. Previously, an nDash writer would have a public profile with their user ID. Why It Matters.

Features 52

Features Ideal Customer Profiles Profiling Display 52

Conductor

MAY 4, 2022

The sooner you can implement optimizations, the sooner you can climb to the top of the SERP, increase traffic to your website, and drive conversions. So, what holds us back from adopting and implementing an agile marketing strategy? Find out how you can utilize these features to hit (and surpass) your annual goals.

Demand 59

Demand Features Bandwidth SEO 59

Webbiquity

APRIL 5, 2023

Explain to users how the software will streamline workflows, increase productivity, and improve collaboration to persuade them to support the implementation. Gather Your DAM Software Requirements After evaluating your needs, it’s time to determine your organization’s specific features and functions required in the software.

Digital Asset Management 252

Digital Asset Management Work Management Marketing Management Software 252

Act-On

DECEMBER 7, 2023

Or the solution includes so many features that getting the most basic tasks done is more complicated than it should be. The good news is that switching marketing automation platforms doesn’t need to be overwhelming, especially when you have tips on what features to look for and what to avoid. It’s difficult to use. Sound familiar?

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

Stevens & Tate

MAY 27, 2019

The best customers aren’t the new customers, they’re the existing customers that continue to make purchases. In fact, it’s estimated that improving your customer retention by as little as five percent could potentially increase your profits by as much as 95 percent. Establish A Customer Loyalty Program.

Loyalty 40

Loyalty Inbound Marketing Paid Search Agency Act-On 40

Contently

APRIL 27, 2023

For instance, Grid® Reports provide a high-level overview of popular software, from which products have the most satisfied customers to options with the largest market presence. On the other hand, Index Reports take a deeper dive into what matters most to buyers — product usability, implementation, relationship, and results.

Lead Scoring 179

Lead Scoring Lead Ranking Enterprise Management Marketing Management 179

Conductor

SEPTEMBER 30, 2020

The average piece of content takes more than nine business days from ideation to publish, and for many organizations, simple site optimizations can take weeks to implement. Conductor is here to empower your entire team and unlock smarter ways to create content with precision, implement at scale, and measure impact with flexibility.

Features 52

Features Amazon Enterprise Management Domain 52

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. What do you need for better customer retention?

Customer Satisfaction 150

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 150

Marketing Insider Group

APRIL 8, 2024

That’s right—in a world awash with generic AI solutions, CustomGPT stands out by offering something that seems almost too good to be true: customization that actually meets your specific requirements. It’s customized just for you. Well, according to OpenAI’s CustomGPT, now you can. So, why should you care?

Work Management 249

Work Management Lead Ranking Marketing Management Training 249

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Are brands willing to trust digital assistants to take over the reigns for part of the customer journey? As a result, the company improved customer engagement leading to revenue growth.

Marketing AI 112

Marketing AI Conversion Top of Funnel Eloqua 112

Webbiquity

NOVEMBER 29, 2022

But social media, review sites , and influencer marketing have exponentially amplified the voices of customers. In this transformed sales dynamic, when online reviews and customer testimonials heavily influence B2B buyers, building strong customer relationships is more important than ever. Image credit: Blake Wisz on Unsplash.

Loyalty 314

Loyalty Lead Ranking Lead Scoring Budget Programs 314

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Customer insights.

Enterprise Management 123

Enterprise Management Work Management Marketing Management Privacy 123

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. are similar to that of Instagram Stories.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Method and Metric

FEBRUARY 1, 2019

By enhancing your GMB listing with accurate and rich information, your business can improve its organic growth by increasing its visibility on local Google searches, and therefore be more easily found by potential customers. With that said, let’s go over the key GMB features in 2019. GMB Features. Business Description.

Features 75

Features Google Optimization Business 75

Martech

MAY 20, 2024

We want to focus on creating loyal customers. Answer: To create loyal customers for your event ticketing company, it is important to focus on providing a seamless and personalized experience across your website and mobile apps. This can enhance the user experience and make customers feel valued. Customer support.

Loyalty 96

Loyalty Marketing Automation Services Best Practices Marketing Management 96

Conductor

AUGUST 5, 2021

Conductor’s Content Guidance surfaces intelligent and data-driven content recommendations, so Organic Marketing teams can implement a clear playbook for success. All Conductor customers now have access to Content Guidance in beta, enabling their teams to maximize their content marketing success with just a few clicks. Learn more here.

Features 59

Features Content Marketing Content SERP 59

Magisto

OCTOBER 17, 2020

Magisto has always been your go-to video editor with dozens of innovative features that bring your stories to life. Now, thanks to our new and improved editor, you get access to even more editing goodness with a heap of customizable features for one-of-a-kind, personalized content that’s as unique as you. Implement text animations.

Features 52

Features Video Marketing Marketing Analytics Tools Sample 52

Martech

NOVEMBER 27, 2023

Prompt: What is the difference between personalization and real-time interaction management Answer: Personalization and real-time interaction management are both strategies used to enhance customer experiences, but they differ in their focus and approach.

Marketing Management 121

Marketing Management Personalization Best Practices eCommerce 121

SmartBug Media

MAY 10, 2024

Get ready to stay ahead of the competition and take your marketing strategy to the next level with Klaviyo's newest features and tools! Moreover, the new features enable SmartBug to help its clients manage their marketing spend better and forecast more accurately, ensuring optimal use of their budgets.

Product 59

Product Urgency Marketing Ideal Customer Profiles Marketing Management 59

Sprout Social

MARCH 17, 2020

Social platforms can quickly turn from a place to launch your next campaign or provide delightful customer moments, to a channel where critical communication and conversation is driving global impact. If you have any questions or would like any additional education on using these features, please contact us—we are here to help.

Features 97

Features Brand Identity Branding Paid Search Agency 97

Sana Commerce

MAY 14, 2024

Finding what you need quickly and effortlessly can make or break a customer’s shopping experience. What are search and discovery features? Search and discovery features refer to functionalities implemented within Sana Commerce Cloud. Sana Commerce Cloud’s Content Search feature addresses this challenge.

Customer Satisfaction 52

Customer Satisfaction Peer-to-peer Keywords Loyalty 52

Contently

MAY 20, 2024

But that doesn’t mean content marketers can’t grasp and implement the basics of technical SEO to complement a great marketing strategy. In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Martech

NOVEMBER 29, 2023

Common features in a CMP At the core of any CMP is the ability to effectively collect and manage consent, which includes the comprehensive management of opt-ins and cookie consents. Compliance with data privacy regulations is another critical feature. Customizability. Analytical insights. Support services.

Digital Asset Management 126

Digital Asset Management Work Management Privacy Marketing Management 126

Salesforce Marketing Cloud

DECEMBER 7, 2023

First, recognize enduring principles, such as prioritizing customer success and ensuring a personalized user experience. By applying The Five Elements Framework, organizations can confidently start their implementation journey. It’s also important to maintain customer trust while delivering AI capabilities.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

Salesforce Marketing Cloud

MAY 9, 2024

Learn to unlock data and build with AI Trailhead, Salesforce’s free online learning platform , provides you with your own free custom practice org, provisioned with Prompt Builder, Einstein Copilot, and Data Cloud, to get hands-on experience in a sandbox environment. Hands-on with Prompt Builder Pt. Hands-on with Prompt Builder Pt.

Marketing AI 144

Marketing AI Peer-to-peer Enterprise Management Communities 144

Litmus

MAY 16, 2024

Ahead, we’ll look at how to get started with personalized email programs and some of the best ways to implement them throughout the customer journey, from that awareness stage all the way to engaged subscriber or repeat customer. Then, implement them into your email program. Let’s dive in!

Webinar Metrics 80

Webinar Metrics Personalization Urgency Marketing Work Management 80

Outgrow

NOVEMBER 11, 2020

13 Use Cases of Google Tag Manager (GTM) Feature in Outgrow. The Outgrow tool allows you to use the GTM feature within it. So, let us have a look at these 13 use cases of the GTM feature in Outgrow. Why Should You Use The GTM Feature in Outgrow? Google Tag Manager comes with a feature for auto-tracking.

Marketing Analytics Tools 52

Marketing Analytics Tools Outgrow Tagging Work Management 52