KoMarketing Associates

JANUARY 27, 2014

3 Essential Content Curation Best Practices to Boost Content Marketing Performance. The post states, “eye-tracking studies show that increasingly, searchers are tuning out ads and focusing on organic results.” . Microsoft touts eye-tracking study as proof of Google’s EU antitrust naughtiness.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Make your videos visually eye-catching and engaging.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

chiefmartech

MARCH 22, 2022

(Or, closely related, they don’t have the support of their organization to effectively put those skills into practice.). Anita has a bird’s-eye view of this challenge. CabinetM not only helps companies track and optimize their technology stack. Assignments and exercises to practice skills.

Buy 111

Buy Ad Building Training Marketing Automation Services 111

EveryoneSocial

MARCH 26, 2019

Learn more below about the employee advocacy best practices. For example, this stat showed that 76% of individuals surveyed are more likely to trust content shared by “normal” people than content shared by brands. Employee Advocacy Best Practices. This might be one of the most important employee advocacy best practices.

Practices 58

Practices Best Practices Enterprise Management CAN-SPAM 58

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Biznology

APRIL 27, 2017

But some marketers may still be missing out of some of today’s best practices in reactivation marketing. If you need backup to justify your investment in customer reactivation, here are some useful stats: A 5-point decrease in defections can lift per-customer profit by 25% to 85% ( Reichheld , The Loyalty Effect ). Like this post?

Churn Rate 152

Churn Rate Click Rate Eye-Tracking Lead Scoring 152

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. What does this look like in practice? Only include skills, experience and stats that are truthful.

Social Media 101

Social Media Template Media Cross-Selling 101

The Customer

APRIL 21, 2021

Dashboards that are bursting with stats but do not easily explain what the stats mean are not likely producing profitable results. Here are a few practical issues that can be fixed with an update: The design is going for baroque. It tracks performance, not metric mile markers. Outdated or incorrect tags. Color clash.

Analytics 52

Analytics Budget Programs Work Management Advertising Agencies 52

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Many studies, of course, have shown B2C marketers ahead in terms of marketing technology and marketing best practices. First, it makes it harder to track buyers through the buyer’s journey , so it makes attribution more challenging.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Convert

SEPTEMBER 23, 2022

She provides her top tips for maintaining the right mindset in experimentation, from learning using a variety of resources to having resilience and working hard to practice multiple skills. It was a rough ride getting to grips with experiments, the stats, how to form a decent strategy and I definitely learned the hard way on a lot of things.

Copywriting 52

Copywriting Work Management Eye-Tracking Analysis 52

Convert

SEPTEMBER 23, 2022

She provides her top tips for maintaining the right mindset in experimentation, from learning using a variety of resources to having resilience and working hard to practice multiple skills. It was a rough ride getting to grips with experiments, the stats, how to form a decent strategy and I definitely learned the hard way on a lot of things.

Copywriting 52

Copywriting Work Management Eye-Tracking Analysis 52

LeanData

NOVEMBER 4, 2020

Maybe you’ve read some eye-opening stats about the harmful effects of poor data. Can you track where it came from and take stock of all data sources? In addition to these tips, our Best Practices for a Winning B2B Marketing Data Strategy eBook covers: . Maybe you’ve been given a mandate from leadership.

Work Management 72

Work Management Marketing Management B2B Marketing Tips 72

SmartBug Media

FEBRUARY 24, 2021

Benefit #2: Email Tracking. If you’re wondering how to put personalization into practice or make better business decisions based on your email marketing campaigns, say hello to email tracking. Here are similar 2019 industry stats from Campaign Monitor: IT/tech/software services: 15 percent open rate, 2.2

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Unbounce

NOVEMBER 13, 2021

It’ll make it easier to track what elements of your page encourage folks to download it and what doesn’t work. This landing page for a white paper about crowdsourced usability testing is from 2014, but it follows some of the best practices we still use today. Its teal color contrasts with nearby elements to draw your eye.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

chiefmartech

JULY 7, 2023

So when you hear that 51% of SaaS apps are identified as shadow IT — the stat cited in Productiv’s report — it’s easy to get the impression that major systems are rampantly out of control. But Productiv double-clicked on that stat to reveal the top 20 apps that contribute to this shadow IT scourge: Hmmm. Others not so much.

Enterprise Management 89

Enterprise Management Allocation Work Management Marketing Management 89

Sprout Social

MAY 19, 2021

Plus, routine social media interaction practices can encourage others to interact with your brand. This can boost your engagement rate , which increases your overall brand visibility and helps your business get in front of new eyes. Tracking which posts generate the most Likes helps you understand what your fans are most interested in.

Ideal Customer Profiles 130

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 130

Litmus

MARCH 5, 2020

How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers? There’s a general understanding that if you take actions on the internet, like clicking a link or visiting a site, there’s some tracking associated with that.

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Litmus

DECEMBER 18, 2023

While email marketers are already busy, we are responsible for advocating for inclusive experiences by incorporating these practices into our workflow. Mark Robbins and Naomi West shared their stats on how 99.9% Places to keep an eye on in your email: Text readability. of emails fail basic accessibility testing. ALT attributes.

Conference 75

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 75

Content Standard

AUGUST 26, 2016

I picture crisp, vivid photography that draws my eye to a publication. I picture articles so compelling I can practically hear the clear voice of the writer who composed it. But when you automate, you can track email success, monitor your leads, and refine your process for the long term. ” Are you among them?

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Sprout Social

JULY 25, 2022

Recent stats say that carousels , Reels and Stories are among the most popular content types for creators. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. When someone clicks on an influencer’s affiliate link, that interaction is tracked. Affiliate links.

Paid Content 106

Paid Content Paid Search Agency Advertising Agencies Top of Funnel 106

Hubspot

DECEMBER 17, 2019

Sometimes, in the marketing industry, you have to close your eyes and take a leap of faith. Other times, you can calculate your moves to execute a strategy with a proven track record. That's how segmentation works in practice: it can lead to informed business decisions like how and where to target customers.

Buyer Personas 97

Buyer Personas Ideal Customer Profiles Segmentation Eye-Tracking 97

Porch Group Media

OCTOBER 24, 2022

Stats show that 66% of customers want brands to understand what they want and need. Businesses can easily process a large data pool, develop simple analytics, track customer trends, and predict the future. Short on time and can’t think of an eye-catching subject line? Using and analyzing these data points. Segmentation.

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

ClearVoice

MAY 12, 2022

Consider using layout options such as the zig-zag and inverted pyramid to direct your readers’ eyes to specific directions and elements. Other company newsletter content can be more information-focused and text-based, such as when sharing stats and figures. Which is the best way to design a newsletter? The short answer is yes.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Optinmonster

NOVEMBER 30, 2021

And what if you want a tool to help you calculate and track this without having to pull out a calculator? There are tools out on the market that will not only help you calculate your website conversion rate but track it too. Use OptinMonster to Boost and Track Conversions. 1) Use OptinMonster to Boost and Track Conversions.

Conversion Rate 81

Conversion Rate Conversion Marketing Websites Marketing Analytics Tools 81

Hubspot

MARCH 3, 2020

We've seen the stats that back up using social media as a legitimate business practice. The platform lets you set campaign goals with your account and track them for their duration. For instance, if you wanted to track just Twitter replies, you can customize that. Price: $49-248/mo. CoSchedule. Price: $12.50/mo.

Social Media 100

Social Media Budget Programs Analytics Work Management 100

sagefrog

NOVEMBER 14, 2023

Whether you’re launching a corporate brand, sub-brand, or a division, a logo designed with current best practices in mind is essential. If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal. Color Palettes: Color evokes emotion and inspires action.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. Use your data What’s most important is that you track your post performance. This data can inform content strategy and community management practices. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

FEBRUARY 24, 2021

It’s wise — and best practice — to link your social media handles in your YouTube descriptions. To go further, their own link and additional social media ones further down, are shortened and branded for easy analytic tracking. Current YouTube stats say that 70% of the total watch time with viewers is on mobile.

Youtube 126

Youtube Tips Keywords Copywriting 126

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. Which emerging trends do we need to keep an eye on? 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 So Far (October 5, 2010). Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Sprout Social

OCTOBER 10, 2019

LinkedIn offers marketers a variety of options to put themselves out there, each with their own unique best practices. Thankfully, meeting these requirements should be easy for those who understand LinkedIn’s best practices and already have a presence on the platform. Your company’s email domain is unique to the company.

Linkedin 91

Linkedin Paid Search Agency Ads Cost Per Thousand 91

Sharpspring

SEPTEMBER 26, 2019

And right from the beginning, keep track of the key metrics and KPIs. . KPIs (Key Performance Indicators) are the numbers/stats that determine how you are performing compared to your goal. . Ideally, you want the Email Delivery Rate to be 100%, but practically, anything >95% is excellent. Read on and note them down.

Email Marketing 60

Email Marketing CTR Open Rate Copywriting 60

Convert

AUGUST 20, 2020

This may include the use of tracking pixels or third-party cookies. You get to transform the information gathered into eye-catching creatives, engaging content, and high converting targeted ads campaigns. Look at these stats: “73% of consumers will share more personal information if brands are transparent about how it is used.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Content Marketing Institute

APRIL 23, 2018

That is why it’s a good idea to establish sound measurement practices from the start of every program, enabling you to track, analyze, and optimize your content’s performance on a continual basis. But, of course, just because something is a “best practice” doesn’t mean it’s easy (or possible) to achieve in a real-world setting.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

seo.co

FEBRUARY 24, 2022

Whenever I see stats for a startup’s brand new website that starts to see big traffic spikes, the question I always ask is, “what organic keywords are driving that traffic?” The bouncing and traffic irregularities of a new site will continue until it truly vests in the eyes of the search engines. steps back.

Startups 98

Startups SEO Marketing Analytics Tools Domain 98

Rev

MAY 16, 2019

Last week, a whole gaggle of LeadCrunchers descended on the Austin Convention Center to talk targeting and brush up on B2B best practices from people who have been there, done that, and have the scars and stories to show for it. So drop the sarcasm and the side-eye. These events are HAWT guys. You might be surprised. Don’t do it.

Conference 122

Conference Account Based Marketing B2B ABM 122

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. According to findings from Demand Metric , 73% of businesses now use some form of video analytics to track content effectiveness. That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Hubspot

FEBRUARY 14, 2013

And here at HubSpot, we're working hard to practice what we preach. 14 Eye-Opening Statistics About Spam. Source: Journal of Economic Perspectives ) Tweet This Stat. Source: Blue Kangaroo ) Tweet This Stat. Source: NY Times ) Tweet This Stat. Source: BitDefender via Daily Mail ) Tweet This Stat.

Stats 28

Stats CAN-SPAM Marketing Automation Services Outreach 28