Martech

MAY 24, 2024

Marketing automation in B2B circles helps marketers nurture leads by sending them information about products and services. For consumers, this looks like messages informing you when an item related to a previous purchase goes on sale. Here’s a sampling of marketing automation solutions that are popular with B2C marketers in particular.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Automation Tactics 106

Optinmonster

APRIL 29, 2022

You might send a branded pen or magnet with your contact information, or something more unusual like a balloon or key. This can also catch people’s eye. Offer Samples. Another way to generate leads for your business is to offer samples or trials. You can also send different sized mail than a standard envelope.

Lead Generation 104

Lead Generation Lead Ranking Generation Lead Scoring 104

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends.

Analysis 87

Analysis Marketing AI Examples SWOT 87

Sprout Social

OCTOBER 19, 2023

These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Tracking conversations relevant to your brand needs to be consistent and scalable. Translation? Granted you’re monitoring them.

Marketing AI 90

Marketing AI Work Management Marketing Management Business 90

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. Users can track their runs, set goals, and participate in challenges with runners worldwide. That’s because it gives them a chance to earn rewards by giving contact information.

Examples 103

Examples Planning Paid Search Agency Interactive Marketing 103

Sprout Social

FEBRUARY 17, 2022

Just plug in the information to make each email marketing campaign unique. Then track the open and click-through rates to see which emails generate ROI. 6 sample email blast templates (and why they worked). Here’s a look at six sample email blast templates brands used to get results. Timeliness. Digestible.

Template 125

Template Email Marketing Blast Campaigns Planning 125

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. Full disclaimer: I know this is a relatively small sample size. SaaS landing pages have changed a lot over the last 10 years.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Parse.ly

SEPTEMBER 26, 2022

As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. When you need data to be packaged differently.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convert

DECEMBER 9, 2022

I’m simply a program designed to assist with a wide range of tasks, including answering questions and providing information. I don’t have personal experience or expertise in any particular field, but I can help you find the answers you’re looking for by providing information from a wide range of sources.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! Ideally, your aim should be to make the blog as informative as possible and not an over-the-top sales pitch. #8 With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. and write about you! Conclusion.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

ClearVoice

APRIL 26, 2020

They’re the ones who know your track record for delivering results and will be most apt to bring you on (or send project work your way). Check in, send a brief email asking about possible freelance opportunities, and show people recent samples of your work. Desperation lacks general appeal and can shift dynamics from the start.

Sample 118

Sample Network Marketing Sales Qualified Leads Paid Search Agency 118

SmartBug Media

MAY 4, 2020

The smaller the sample size, the more likely that outside factors are actually responsible for outcomes. If your sample size of two includes just your mom and your ex, for example, there’s a good chance your audience demographics impacted conversion rate more than the fonts you were testing.

Marketo 95

Marketo Conversion Rate Landing Pages Sample 95

Vision6

FEBRUARY 26, 2023

This allows them to make informed decisions based on data rather than guesswork. Personalisation: Personalise subject lines with the recipient’s name, location, or other relevant information. This is the most eye-catching part of the email and can significantly affect its performance. Test several send cadences.

A/B testing 98

A/B testing Open Rate Tools Click Rate 98

KoMarketing Associates

JANUARY 8, 2019

Data not only gives us information on usage, behavior, and trends that we need to shape content initially, it also helps us track conversions to learn if we are moving the needle with the content we are creating. You can also set up tracking pixels or code to see how a user behaves across your website or with your online ads.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Oktopost

JULY 18, 2023

Social listening is the process of capturing and extracting relevant information from your target market on social media. Social listening is key to informing your brand’s understanding of customers and leads. Without it, you’re missing a big part of the picture. The same goes for good content creation.

Work Management 62

Work Management Marketing Management Lead Scoring Lead Ranking 62

Sprout Social

MARCH 30, 2020

” with a compelling title that stops readers in their tracks. Ex: “Why You Should Have Started Using TikTok, Like, Yesterday” “Important” People don’t want to be bothered with information or news that’s not breaking or pressing. ” or “So what?” Not necessary.

Work Management 135

Work Management Content Marketing Management Case Studies 135

Moz

JUNE 28, 2020

Posted by Domenica Fractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we’ve been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. Managing expectations across content types. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

Buffer

MARCH 29, 2023

That’s the story of many UGC creators – they go in with zero experience but armed with a smartphone and a creative eye, they can start charging brands to talk about their products and services for their social media platforms in no time. Overloading your portfolio with too many samples makes it difficult to navigate.

Ideal Customer Profiles 96

Ideal Customer Profiles User-Generated Content Deliverability Social Media 96

Optinmonster

NOVEMBER 9, 2021

You can use referrer detection technology to detect when a visitor is coming from any specific domain, and use that information to customize your exit popups. Think like a detective: what information can you deduce about your visitors from the referring domain? How do I know my credit card information will be safe?

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

DiscoverOrg

MARCH 31, 2016

They represent a small sample of women executives – making up the minority in the technology sector – transforming IT departments across the country. Interim Chief Information Officer – Los Angeles World Airports. Aura Moore. Building out LAX Terminal IT rooms to enable network coverage throughout passenger terminals.

Enterprise Management 120

Enterprise Management Work Management Budget Programs Eye-Tracking 120

Adobe Experience Cloud Blog

APRIL 17, 2017

Done right, A/B testing increases engagement, enhances campaign effectiveness, and informs marketers about audience preferences. Choose your sample sizes wisely. If your sample size is too small, you may be calling a winner without actually having one. You won’t want to believe your eyes. Email Metrics to Track.

Optimization 130

Optimization Tips Open Rate Click Rate 130

Convert

APRIL 4, 2022

A second pair of eyes on A/B testing and its design can uncover unexpected flaws. I’ve checked dev tools console on both (chrome://inspect and linking an iPhone to a macbook), and I can see the code executing for that conversion, but it isn’t tracking in the reporting. They’re not afraid to try new things and fail.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Optinmonster

JANUARY 24, 2022

From building eye-catching emails, automating multiple tasks, and building workflows, ESPs save you time and money. Like all of the other email service providers we’ve reviewed , you only need some basic information and a few minutes to get Drip set up. Signing up for Drip is incredibly easy. Win-back inactive customers.

Small Business Marketing 75

Small Business Marketing Business eCommerce Template 75

DealSignal

FEBRUARY 23, 2023

By providing valuable information, whitepapers can help establish your company as a thought leader in your industry, while also generating leads by requiring the reader to provide their contact information to access the content. Case studies are another effective form of content for email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Convert

APRIL 12, 2021

Make sure the information you have on your test is both accurate and valid so you can be confident in the results. You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. Step #1: Check That Your Data Is Accurate, Valid + Significant.

Click Rate 122

Click Rate Lead Scoring Lead Ranking Paid Search Agency 122

Hubspot

MARCH 7, 2018

Instead, they rely heavily on their field representatives to be their eyes and ears. KPIs , or Key Performance Indicators, are metrics used to track the performance of a business, a department, or individuals against goals. Once you have data on your KPIs, analyze the information to understand why you got those results.

Work Management 101

Work Management Lead Scoring Lead Ranking Cross-Selling 101

Contify

NOVEMBER 18, 2018

Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. In this case, users expect to receive unique and important updates, leaving out all irrelevant and duplicate information. It is free and incredibly easy to set-up.

Google 40

Google Paid Search Agency Companies Case Studies 40

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Tracking, measuring, and managing the data. Turning information into actionable insights.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

Litmus

MARCH 5, 2020

How is tracking information used in email marketing? Do subscribers know they’re being tracked? And should marketers stop tracking subscribers? From the scant information released so far, it seems like the driving force behind Hey.com is privacy. Episode Transcript. Ok, here goes nothing….

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

ConvertKit

SEPTEMBER 18, 2018

An editor is a second set of objective eyes. They almost act as a coach to help with ideas and keep you on track. It’s important to get a different set of eyes to evaluate sentence structure, clarity of thought, continuity of ideas, and overall believability. Why do I need an editor? They will catch mistakes you have overlooked.

Sample 40

Sample Eye-Tracking Opt-out Rules 40

Moz

APRIL 21, 2020

By combining the data from eye tracking devices, galvanic skin response monitors (which measure your sweat levels, allowing us to measure subconscious reactions), and facial recognition software, we can gain useful insight into behavioral patterns. Eye tracking Facial expression analysis Galvanic skin response (GSR).

SERP 66

SERP Google Purchase Intent PPC 66

Parse.ly

APRIL 6, 2020

As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. When you need data to be packaged differently.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Contify

DECEMBER 4, 2017

Users have been creative in defining the use-cases that range from tracking companies, business and political leaders, significant events, interesting topics and more. In this case, users expect to receive unique and important updates, leaving out all irrelevant and duplicate information. It is free and incredibly easy to set-up.

Google 40

Google Paid Search Agency Companies Case Studies 40

Content Standard

MARCH 5, 2018

What catches my audience’s eye? Some platforms, like email for instance, may also offer you additional content marketing tools to examine these elements, like click tracking that tells you if users were more attracted to clicking on images rather than hyperlinks in an email. Image attribution: James McKinven. Testing Attraction.

Top of Funnel 108

Top of Funnel Optimization Marketing & Strategy Content 108

Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. These steps add zero value to the buyer because all the information they get in these meetings can be found without a sales rep’s help. What differentiates your category in the buyer’s eyes? The buying process is transformed.

Sales Management 96

Sales Management Top of Funnel Buy Advertising Agencies 96

Hubspot

JANUARY 23, 2018

Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means as you’re doing your day-to-day in the CRM, you won't have to open a new tab (or three) to track down the lead or account in Sales Navigator. Tag Your Prospects to Keep Track of Their Status. Intermediate.

Linkedin 101

Linkedin Enterprise Management Work Management Ideal Customer Profiles 101