Marketing Insider Group

JULY 29, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Video Wall for Hybrid Experiences. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal is to attract prospects to your brand and convert them to customers — by hosting a webinar. Run a “So What?”

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

MAY 20, 2020

Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active. 39% plan to reallocate event marketing budgets to other tactics, with additional content creation topping the list. Initial Live Events Outlook: Big Budgets, Busy Calendars.

Event Marketing 213

Event Marketing Marketing Budget Creation Planning Peer-to-peer 213

Biznology

AUGUST 5, 2020

Findings from a recent report on lead-gen strategies from Ascend2: Most marketers think their social media tactics are increasing the quality of leads Most marketers are spending more on social media because of COVID-19 Most marketers regard video as the most effective type of content for lead-gen, followed by webinars, and live events/webinars.

Webinar Metrics 177

Webinar Metrics Video Marketing Lead Gen Paid Search Agency 177

Zoominfo

MAY 5, 2020

Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools. DocuSign is particularly popular, increasing 30% over the same period. We have seen a growth of 17% for HR and payroll software since January 30. Web conferencing as a whole grew over 68% from January 30 to March 30.

Tools 130

Tools Paper Distribution Sample 130

Contently

APRIL 26, 2020

To accomplish that, we run a lot of webinars , which means talking in front of a few hundred people each time. After hosting and producing dozens of webinars over the years, I’ve definitely gotten more comfortable. All good webinars need unique subject matter and a strong narrative that captivates the audience.

Webinar Metrics 177

Webinar Metrics Tips Lock-In Class 177

Engagio

MARCH 19, 2024

Using Pipeline Predict Scores, Qualification Scores, engagement, intent, and news events, the Prescriptive Sales Dashboard ensures that sellers always know the best accounts to target on any given day based on a combination of insights that indicate their readiness to buy. Every action tells a story.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

B2BMarketing.net

DECEMBER 20, 2023

B2B Marketing & Inflexion Group are hosting a series of short “Meet the Trainers” webinars between the 10th & 11th of January 2024. This will be a perfect introduction before each course starts.

Account Based Marketing 59

Account Based Marketing ABM Advertising Agencies Paid Search Agency 59

Zoominfo

JANUARY 15, 2021

Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Events that captured leads offline have now been moved online. 89% of event organizers say virtual or hybrid events will be a part of their organization’s long-term strategy.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Only B2B

APRIL 10, 2024

Usually, MQLs are the leads that have shown interest in various ways, like downloading content like ebooks, white paper, signing up for a company newsletter attending a webinar or online event. Time to Conversion (30-90 days): This measures the average time it takes for an MQL to convert into an SQL or opportunity.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Sprout Social

JULY 19, 2023

For example, with email marketing campaigns, instead of reading about how to sign up for an event or new product updates, brands can share a video in their newsletter. The Wistia 2023 State of Video Report found that videos longer than 30 minutes had lower video engagement (26% average engagement) but higher quality leads than other videos.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Adobe Experience Cloud Blog

DECEMBER 3, 2019

Still others develop webinars for educational or event-related communication. If you’re crafting a webinar about a later event, what proportion of webinar participants do you need to see sign up for the event? Remember, too, that most television ads are limited to 15-, 30- and 60-second slots.

Creativity 157

Creativity Video Marketing Brand Identity Branding 157

Marketing Insider Group

NOVEMBER 10, 2020

We have caught up several times since at industry and marketing events, and it was my great pleasure to be a recent guest on the Televerde Morning Marketing Mug webinar series she hosts. A: Well, it feels like forever since I first took Modern Marketing to the webinar and event speaking circuit, and it has certainly evolved since!

Planning 322

Planning Analytics Enterprise Management Work Management 322

Zoominfo

JUNE 8, 2020

In the B2B world, there are some fairly obvious ones that we’ve read about like virtual events, remote training, and better attention to employee mental health. That morning routine of archiving emails has morphed from a 30-second task to a chore. More webinars, that makes sense. But I’m also getting more cold outreach.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. Do more virtual events. Virtual events were big before the pandemic, huge during the pandemic, and are now positioned to have a massive influence on marketing forevermore.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Conductor

APRIL 29, 2022

You may know Pat from his monthly award-winning 30|30 Webinar series, where he breaks down the latest updates in search, technical SEO, and content marketing in just 30 minutes. He’ll be hosting 30|30 Live! Fun fact: He spearheaded Long Island’s largest virtual open house event during COVID-19.

SEO 111

SEO Enterprise Management Digital Marketing Funnels Work Management 111

Thinkers360

APRIL 20, 2024

30 Luis Bravo Martins KIT-AR Contact Luis Bravo Martins Score: 32.84 LeBlanc & Company Inc Contact Michael LeBlanc Score: 33.91 27 Beth Blecherman ReBrand Journey Contact Beth Blecherman Score: 33.64 28 Michael Krigsman CXOTalk Contact Michael Krigsman Score: 32.84 29 Kelly Barner Art of Procurement Contact Kelly Barner Score: 32.84

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Thinkers360

MARCH 1, 2024

You can also filter content by over 70 content types such as articles, blogs, books, keynotes, media interviews, panels, podcasts, social media, speaking events, videos, webinars, whitepapers, as well as awards, certifications, and many other professional positions, credentials, and achievements. Score: 37.71

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

PathFactory

MARCH 3, 2023

With 2023 event planning in full swing, I’m reflecting on the virtual and hybrid events I’ve attended over the last three years. Think about it: if you don’t have the data to nurture your visitors before, during, and after an event, how can you personalize their experience and ultimately convert them? And we are not alone.

Trade Show 52

Trade Show Cost Guerilla Marketing Marketing Analytics Tools 52

B2B Marketing Directions

JANUARY 7, 2024

Because of the disruptive events of the past few years, I spent a good bit of time thinking about how this blog needs to change and what the focus of my content here should be in 2024. They can read blogs, white papers, and ebooks, watch videos, listen to podcasts, and attend webinars. In 2023, I published eleven book review posts.

Marketing AI 70

Marketing AI Paper B2B Marketing Planning 70

Webbiquity

OCTOBER 16, 2018

Forbes reports that “direct mail’s response rates are actually anywhere from 10 to 30 times higher than that of digital.” Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Only B2B

APRIL 3, 2024

30% of companies plan to increase their investment in intent data. Engagement with specific content: Clicks on blog posts, webinars, or other content addressing pain points reveal active research. Personalize outreach messages: Tailor compelling outreach based on the prospect’s unique needs and interests derived from intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Buffer

JULY 27, 2022

💡 We're hosting an exclusive webinar where we walk through 10 ways to gain customers with your Google Business Profile. Event: similar to an Offer, but specifically for events. percent had posted within the previous 30 days Only 43 percent had posted in the last year 79.6 Only 500 seats available. What is it?

Ideal Customer Profiles 109

Ideal Customer Profiles Profiling Traffic Organization 109

Martech

FEBRUARY 18, 2022

“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift, in a recent webinar. 30% of all sales activities can be automated, according to data from McKinsey. Source: Meghan Flannery.

Sales Management 128

Sales Management B2B Sales Top of Funnel Work Management 128

Hinge Marketing

FEBRUARY 16, 2022

Almost half the high growth AEC firms surveyed used data from their website or other digital sources to score leads and were 30 percent more profitable than the no growth firms. This focus comes as the industry continues to deal with the effects from the pandemic and limits networking at in-person events. .

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

PureB2B

SEPTEMBER 18, 2020

Between all the zoom meetings, digital events, webinars, and anything else you’re on video for; you’re more than likely exhausted. Not only will you have a hard time standing out among that slew of webinars, but the people that watch your content will feel distant from the value you’re trying to convey. They’re “shareable”.

Work Management 62

Work Management Webinar Metrics Marketing Management Top of Funnel 62

PureB2B

SEPTEMBER 18, 2020

Between all the zoom meetings, digital events, webinars, and anything else you’re on video for; you’re more than likely exhausted. Not only will you have a hard time standing out among that slew of webinars, but the people that watch your content will feel distant from the value you’re trying to convey. They’re “shareable”.

Work Management 62

Work Management Webinar Metrics Marketing Management Top of Funnel 62

Thinkers360

MARCH 8, 2024

30 Brian Solis BrianSolis.com Contact Brian Solis Score: 36.87 Cynthia Young Score: 41.14 20 Ajay Sachdeva Corporate Governance Advisory Services Contact Ajay Sachdeva Score: 41.14 21 Phil Simon philsimon.com Contact Phil Simon Score: 41.14 22 Joven Jader Prosults Consulting LLP (www.prosultsconsulting.com) Contact Joven Jader Score: 41.14

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

SmartBug Media

NOVEMBER 23, 2020

When diving into the adjustments in tactics, the survey confirmed that there has been a large decrease in live events (80 percent). The largest increase in marketing efforts was dedicated to webinars, at 67 percent. Here are the steps to integrate the two platforms and create a successful webinar program in Marketo. Hit “Save.”.

Webinar Metrics 86

Webinar Metrics Marketo Budget Programs Co-Registration 86

SocialPilot

FEBRUARY 11, 2024

Here’s a list of 30 AI prompt ideas for Influencer Identification: Compile a detailed list of influencers dominating discussions in [specific niche or industry]. Identify influencers with experience in hosting impactful events or webinars, enhancing community engagement. Any holiday or event coming up we can tap into?

Sales Management 90

Sales Management ROI Planning Work Management 90

Only B2B

FEBRUARY 6, 2024

Industry Events and Webinars: Participate in relevant events and webinars to connect with potential customers actively seeking solutions in your domain. The recent Demandbase report suggests that- investing in data integration platforms can improve utilization by 30% and lead to measurable ROI. Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Sprout Social

NOVEMBER 27, 2023

Having hosted over 30 exclusive events, featuring keynote speakers from leading brands and numerous peer discussions, the community provides tangible value to members across 69 countries. Members tap into this expert pool and benefit from free marketing resources such as webinars and industry-specific discussion boards.

Communities 85

Communities Peer-to-peer Thought Leadership Webinar Metrics 85

Martech

NOVEMBER 13, 2023

” Dig deeper: How to unlock more value from your event content Customers can find content on the internet themselves and bring it to Catch+Release to handle the licensing, or they can delve into the Catch+Release creator community to find content where licensing is already in place. “The whole gamut,” Ertsgaard said.

User-Generated Content 93

User-Generated Content Paid Search Agency Advertising Agencies Generation 93

ClickZ

JUNE 14, 2021

30-second summary: Marketing isn’t solely the job of the marketing team, all employees play a role in brand-building and awareness. “Wow, that upcoming webinar looks interesting, is there information I can provide to some customers about it?” You schedule an important webinar. Back to that shortly.

Paid Search Agency 137

Paid Search Agency Rules Webinar Metrics CMO 137