The Point

OCTOBER 29, 2021

Progressive profiling is a standard feature of best-in-class nurture programs, and leverages marketing automation technology and pre-filled forms to capture incremental information about existing prospects. Retargeting. Retargeting is another B2B staple that is enhanced and improved by the strategic application of chat technology.

Account Based Marketing 350

Account Based Marketing B2B Marketing Automation Services Demand Generation Agencies 350

Martech

AUGUST 2, 2022

It’s not gated, so you can download without triggering annoying emails and phone calls! To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. What’s clear from our data is that martech continues to be a healthy industry.

Marketing Automation Services 115

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 115

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Martech

APRIL 11, 2022

P.S. On a more somber note, we mark with great regret the untimely passing of Vasil Azarov, founder of Growth Blazers and event marketer extraordinary. Get the daily newsletter digital marketers rely on. Challenging thoughts from marketing strategist Kathleen Schaub. She argues that marketing is a brand’s “long game.”

Terms and Conditions 86

Terms and Conditions Case Study Case Studies Trigger Marketing 86

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Heinz Marketing

MAY 25, 2021

Typical marketing organizations divide roles by type of responsibility. Marketing teams are typically delineated by what they do: digital marketing, event marketing, content marketing, marketing ops, marketing analytics, etc. Right People/Right Skillsets.

Planning 127

Planning Work Management Multi-Channel Marketing Management 127

Porch Group Media

NOVEMBER 26, 2019

[on-demand webinar] Revolutionize Your Marketing with Life Event Trigger Data. According to Forrester Research , a consumer is 43% more likely to buy a product or service around a life event. How new mover marketing strategies can be applied to numerous industries for a significant increase in conversions and engagement.

Trigger Marketing 10

Trigger Marketing Webinar Metrics Demand Forrester 10

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Listen to podcast on trigger events (File size is 5.58 Listen to podcast on trigger events (File size is 5.58

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

GreenRope

APRIL 29, 2021

This blog post shows you how to use marketing automation to properly and effectively nurture new leads coming into your CRM. Why post-event nurturing is important. Segment attendees to share timely and relevant post-event marketing content. Why Event Nurturing Is Important. Current clients who attended your event.

Marketing Automation Services 52

Marketing Automation Services Lead Scoring Lead Ranking Work Management 52

Stevens & Tate

APRIL 18, 2024

Automated systems can trigger follow-up tasks, send personalized emails based on prospect interactions, and score leads based on engagement, greatly increasing the efficiency of the sales process. Proper budget management ensures that every dollar spent contributes to achieving broader marketing objectives and financial stability.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Adobe Experience Cloud Blog

JUNE 19, 2020

Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

Marketing AI 174

Marketing AI Segmentation Marketo B2B Thought Leadership 174

SmartBug Media

APRIL 23, 2024

For example, a real estate company could build a miniature house facade with interactive elements such as a working doorbell or a light switch that triggers sound effects. This not only increases brand awareness but also leverages the power of user-generated content, turning attendees into brand ambassadors.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Interactive Marketing. Persuasive Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Convince & Convert

MAY 4, 2015

But beneath the five macro personas are many more buyer types that have more intricate behaviors, triggers, and needs. Anna Sawyer came back with an integrated event marketing example by Mophie, a manufacturer that “empowers the mobile world to stay powerful” with charging solutions for mobile devices. Power-Packing Puppies.

Conversion 163

Conversion Conversion Rate Paid Search Agency Psychographics 163

Martech

OCTOBER 4, 2022

Organizing the data from online events. The data that comes from online events is a rich source of information. You could build specific ABM triggers, for example, that are more personalized than your average drip campaign,” said Sirkin. Processing.Please wait.

Top of Funnel 102

Top of Funnel Intent Signal Lead Ranking Digital Marketing Funnels 102

Only B2B

AUGUST 21, 2023

Must Read: Intent Data: A Game-Changer for B2B Event Marketing Virtual Prospecting with Intent Data: Fueling B2B Engagement Understanding Virtual Prospecting with Intent Data Virtual prospecting involves using digital channels to identify and engage with potential B2B buyers.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Lead Liaison

FEBRUARY 28, 2023

Since we’re aiming for a touchless experience, post your directions to the scavenger hunt on a landing page for your event and consider distributing it via email to attendees. Lead liaison provides a pre-event marketing platform if you need assistance. Leaderboards refresh in near real-time to provide instant gratification.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Zoominfo

OCTOBER 5, 2021

Furthermore, sales funnels can trigger GTM motions using a stage-based approach to tailor messaging toward various stages, like Awareness, Interest, and Consideration. Finally as part of L2RM, sales funnels can keep sales and marketing teams aligned through the use of service level agreements (or SLAs) to precisely lay out who does what when.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

ViewPoint

DECEMBER 17, 2013

Several fresh and interesting ideas surfaced: A venture capital trigger, from OneSource, indicating that a firm has received fresh funding and thus has budget to spend. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth serves as a director of Edmund Optics, Inc. ,

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Hubspot

SEPTEMBER 22, 2017

1) Promote an Upcoming Event or Conference. Email signature marketing can help event marketers drive more registrations, increase live stream attendance, and improve post-event follow up. How is your sales development team following up with marketing qualified leads?

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

SmartBug Media

APRIL 24, 2020

Campaign, Trigger, and Program tokens may be customer facing, but are more likely to do their heavy lifting behind the scenes. When you see “Dear (Your First Name),” in an email, this is what you are seeing. Member tokens can pass personal webinar links from third-party tools.

Marketo 99

Marketo Tactics Copyright Landing Pages 99

Attendify

MAY 14, 2019

While this involves the event marketing and sales teams agreeing on ratings definitions ahead of time, doing so means you’ll be able to carve out the best leads and place them in front of your sales team ASAP post-event. Doing so sets off real-time triggers that are created by the actions attendees took during events.

Lead Ranking 49

Lead Ranking Lead Scoring Marketing Automation Services Work Management 49

Bluetext

DECEMBER 18, 2020

One of the first things to consider with any event is: Who is the audience? A virtual event marketing agency will assist with the outreach to attendees, whether that strategy is based on a specific email list or advertised publicly. Once a user is registered don’t let your virtual event fall off the radar.

Advertising Agencies 26

Advertising Agencies Trade Show Marketing Agencies 1 Landing Pages 26

Martech Advisor

JANUARY 8, 2020

Alison Bensch provides behind-the-scenes best practices about the planning, process and KPIs that go into an event that actually drives sales for the company. Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

Biznology

DECEMBER 8, 2015

I have been exploring SalesFusion myself and am amazed how one software program can replace everything you need to market, advertise, promote, prospect, content market, social media market, email market, event market, etc, online — and even face-to-face.

Impressions 80

Impressions Marketing Automation Services Advertising Agencies Mobile Advertising 80

SnapApp

DECEMBER 20, 2018

According to Demand Gen , B2B marketers actually say events are the most effective tactic they use to generate qualified leads at the top of their marketing funnel. And it is – almost every B2B marketer does some sort of lead nurturing work , even if it’s just a simple email blast sent out once a week.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. Avoid “Shiny Object” Syndrome.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

MARCH 2, 2006

What are trigger events? What are trigger events? Listen to Segment 4: Selling to BIG Companies (7:31 min 1.7 MB) Whats the best way to get a meeting with someone in a big company? If you were to give a seller one piece of advice on what it takes to get into big companies, what would it be?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Hubspot

JANUARY 21, 2019

One of its most successful tactics is to host extreme sports events all over the world. From the Red Bull Indianapolis Grand Prix to the Red Bull Air Race in the United Kingdom to the Red Bull Soapbox Race in Jordan, the brand's powerful event marketing strategy takes them here, there, and everywhere.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

ClearVoice

SEPTEMBER 4, 2020

Triggered emails have a more than 2x higher open rate than newsletters. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies. Tuesdays see the highest open rates — and the highest unsubscribe rates. CampaignMonitor ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Response Rate 120

Response Rate Lead Generation BtoB Telemarketing 120

Terminus

SEPTEMBER 24, 2017

The Terminus integration with HubSpot Marketing allows B2B marketers to launch account-based advertising campaigns to amplify their message beyond the lead’s email inbox and reach the entire buying center at an account. Event Marketing. In fact, this use case was a key driver in establishing our partnership with HubSpot.

Account Based Marketing 32

Account Based Marketing Hubspot Work Management Marketing Management 32