The Freeman Company

APRIL 21, 2017

Members of the FreemanXP EMEA team spoke to press outlets including Event magazine, C&IT and Conference News about the results of the Q1 2017 Bellwether report.

Budget Management 40

Budget Management Event Marketing Spending Press 40

Vision Edge Marketing

OCTOBER 25, 2022

Leveraging events to create conversations with new customers. . Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . This list included names, titles, company, email and LinkedIn addresses, and phone numbers.

Marketing & Strategy 221

Marketing & Strategy Advertising Agencies Best Practices Click Rate 221

Marketing Insider Group

JUNE 9, 2020

marketing approach from creative brand advertising towards business growth and satisfying customer needs better. As Coca-Cola’s global vice president said at a press event, “Marketing in Coca-Cola is meant to drive business. Rather, they wanted to change their.

CMO 312

CMO Advertisements Advertising Paid Search Agency 312

Biznology

JULY 7, 2020

It’s not easy to replace a marketing channel that represents on average 20% of our marketing mix—with many marketers devoting as much as 60% of their budgets to events. The last pre-pandemic study I saw pegged event marketing usage among B2B marketers at 91%.

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Launch Marketing

AUGUST 23, 2023

Here are a few of the most sought-after skills among marketing leaders today: Leadership skills Strategy Collaboration Strong verbal and written communication skills Problem solving Marketing planning and budgeting Project management expertise Accountability Emotional intelligence Marketing knowledge Digital marketing Social media Email marketing Automation (..)

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Adobe Experience Cloud Blog

DECEMBER 12, 2012

But how do you promote, plan, and execute your events so that they are flawless and hit all of the right notes? Luckily, Marketo has put together a 120 page guide to help you create a killer event plan for 2013 and beyond. But keep our Definitive Guide to Event Marketing handy and you’ll sail through your checklist in no time.

Event Marketing 48

Event Marketing Planning Marketing Budget Creation Trade Show 48

Oktopost

AUGUST 10, 2022

In his own words – Kevin’s story on his acquisition journey from Marketo to Adobe (the one that you won’t find in the 2018 press releases!). Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Meet Kevin.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

markempa

MAY 26, 2005

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

RSS 120

RSS Press Lead Generation B2B Thought Leadership 120

Hubspot

SEPTEMBER 8, 2011

Here are some examples of stats presented in the ebook: Companies usually spend less than 20% of their budget on event marketing. Only 11% of companies use blogging for event marketing. On average, companies use 5 different methods of event promotion. Email is the most widely used event promotional channel.

Stats 28

Stats Event Marketing Planning Paid Search Agency 28

Martech

MARCH 10, 2023

Walmart ads on Roku let viewers purchase the product being shown by pressing a button on their remote. The two-day, in-person event puts people in a 3D version of Roku’s screensaver, Roku City , featuring Best Buy Home Theater Experience. brand sales for Roku Media, said in a statement. Roku City at SXSW.

Advertising Agencies 96

Advertising Agencies Buy Best Practices Press 96

Marketing Insider Group

MAY 17, 2021

You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. Send out your message to potential attendees using email marketing, social media promotion, a press release, direct mail, and other channels. Event Content Engagement Strategy.

Webinar Metrics 257

Webinar Metrics Organization Marketing & Strategy Merchandising 257

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Run pre-event marketing campaigns to drive more leads and ROI from your tradeshows. Use your chosen marketing channels to distribute your messaging and assets.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 100

Event Marketing Marketing Budget Planning Work Management 100

SmartBrief - Marketing

AUGUST 14, 2023

What used to be cost-prohibitive database platforms and printing presses are now affordable to the masses, allowing even the smallest companies to develop, manage and measure print and electronic direct response campaigns effectively. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Online Marketing Institute

DECEMBER 1, 2010

Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more. Twitter Twitter can offer limitless value in promoting your event. Facebook Page A Facebook Page can provide a destination for attendees to engage with event organizers.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. PR: 73% of reporters think press releases should include images.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

6sense

DECEMBER 8, 2021

A global health crisis, economic uncertainty, social distancing — as marketing leaders, it’s hard to lead our teams right now. Yet, while juggling emotions, family and conference calls (what we old-timers once called them), we must press on with generating predictable revenue. So press on. But not how we did before.

Account Based Marketing 48

Account Based Marketing B2B Thought Leadership Work Management Marketing Management 48

DiscoverOrg

FEBRUARY 13, 2019

This information may be found using a combination of prospect websites, social profiles, public financial documents, and press releases. Company size (Employee Count and/or Revenue). NAICS code. Read it: The Ideal Customer Profile: Why “Fit” Data is so Important. Developing a targeted message at scale.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Top of Funnel Work Management 205

Marketing Insider Group

MARCH 6, 2020

That includes specific emails to impacted parties, press releases, media coverage, and social media postings. Timing Your Communications. You should coordinate your communications so that everybody receives the information at the same time. What Should Your Communication Include?

Planning 290

Planning Conference Transparency Paid Search Agency 290

Webbiquity

JUNE 13, 2019

A comedian specializing in corporate gigs will know just the right buttons to press and elicit those belly-laughs from your audiences. If you want something more energetic, something which requires more active engagement than passively enjoying a music performance, why not consider stage performers?

Creativity 187

Creativity Barriers Opt-out Sales Qualified Leads 187

Launch Marketing

JULY 8, 2020

Events are a tried and true marketing method —and for good reason — 79% of US marketers report that they generate sales via event marketing. Events are an excellent avenue for showcasing or launching your products and services for a myriad of reasons. Will your logo by on a virtual background?

Organization 71

Organization B2B Thought Leadership B2B Webinar Metrics 71

Lead Forensics

NOVEMBER 21, 2023

As world leaders, activists, and policymakers converge to discuss the pressing issue of climate change, the ripple effects are expected to touch every corner of the global economy, including the business-to-business (B2B) sector.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100

Smashmouth Marketing

NOVEMBER 20, 2013

Learn - Study new marketing techniques. Face it, event marketing is one of the largest challenges of a marketer. Every bar and restaurant is overflowing with sales, marketers and geeks. Press - They are all here. Vendors - Odds are that if your marketing vendors are here. Come see what''s working.

CMO 100

CMO Lead Gen Vendors Conference 100

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. I was honored to be the very first host for that series and now it has continued for YEARS!

Planning 100

Planning Content Marketing Generation Content 100

Marketing Insider Group

DECEMBER 10, 2019

You’ll also have an opportunity to market your own event informally as you meet others in your industry. Don’t forget your full-press marketing strategy to ensure that your speaker has an attentive audience primed to hear what he or she says.

Conference 199

Conference Best Practices Digital Transformation Paid Search Agency 199

Adobe Experience Cloud Blog

JANUARY 11, 2013

Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. Write a press release. If you are releasing a big new piece of content, a press release can really grab the attention of both your readers and your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

SmartBug Media

AUGUST 21, 2020

Press releases, website updates, and email campaigns have certainly been on many marketers’ minds in response to COVID-19, but what about Facebook Live for senior living communities? It’s no secret that senior citizens are at a higher risk of developing complications from COVID-19 than the general population.

Communities 90

Communities Facebook Press Interactive Marketing 90

LEADership

JANUARY 17, 2014

Below are some of the trends and stats WebDAM has noted: Noteworthy Stats And Marketing Tips To Implement. Include images in your press releases. According to the infographic, 73% of reporters want to see images in the press releases they receive. Do not ignore event marketing. All About Your Digital Audience.

Stats 40

Stats Allocation Planning Paid Search Agency 40

Vidyard

MARCH 31, 2020

Digital marketing : Use screen capture videos to share website updates with internal teams in a way that enables you to explain both the what and the why. Event marketing : Use the power of video to improve outreach to potential partners, sponsors, speakers, and attendees for your upcoming events.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Launch Marketing

MARCH 27, 2019

Conversely, outbound marketing refers to any kind of marketing where a company initiates the conversation through channels such as telemarketing, event marketing and direct mail. Event Marketing. Events are an excellent way to spread the word firsthand on your upcoming product launch.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Ledger Bennett

OCTOBER 28, 2020

With a temporary and, in some cases, permanent shift toward remote workforces, tradeshow and event marketing in particular have seen a massive shift to the virtual realm. Leaving marketers to answer a key directive: “How do we effectively promote virtual events to drive attendance and impact revenue?”.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

sagefrog

NOVEMBER 14, 2023

To maximize PR’s impact, consider these key tactics: Press Release & Media Kits: Announce milestones with well-crafted press releases. PR channels strengthen and leverage media relationships, boost news coverage, promote thought leadership, and help position your team as industry experts.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Adobe Experience Cloud Blog

NOVEMBER 30, 2017

Automate event publishing so that staff members can schedule events ahead of time. By handling the administrative work behind the scenes, automation software frees staff to work on the most pressing tasks first. This maximizes efficiency and ensures that nothing goes live until it is vetted and approved.

Automation 134

Automation Budget Programs Work Management Marketing Management 134

Navigate the Channel

OCTOBER 12, 2022

It’s been a while since trade shows were the must-meet-and-see-events for B2B industries, but recently trade show event space and calendars are filling. Marketing departments and agencies are working to develop trade show themes and slogans, many of them highlighting being back together and pressing the restart button.

Trade Show 65

Trade Show Marketing Budget Creation Paid Search Agency Bundling 65

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. They issued a press release about the new off-site event and coordinated a press conference, pulling media personnel from OpenWorld itself.

PR 48

PR Salesforce.com Multi-Channel Planning 48

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Run pre-event marketing campaigns to drive more leads and ROI from your fall tradeshows. It’s no different when it comes to achieving a revenue goal. It’s go time.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40