Adobe Experience Cloud Blog

AUGUST 13, 2012

by Liz Smyth Events are an important part of most B2B marketer’s bag of tricks. In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

Co-Registration 48

Co-Registration Peer-to-peer Trade Show BtoB 48

SpotMe Blog

MAY 25, 2021

But there’s still a large share of your virtual audience that appreciates the flexibility and ease of attending online events. Not to mention the tracking and data capabilities event marketers can take advantage of with a digital experience. Curious how other companies added entertainment into their event?

Work Management 52

Work Management Product Marketing Management Act-On 52

markempa

JUNE 16, 2006

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

PR 120

PR Lead Generation Rules Generation 120

Bluetext

MAY 5, 2023

Tactics can and should include: emails teasing the new brand, a pre-launch event for your most strategic audiences, and a landing page for people to visit to understand how the rebrand affects them in the short and long term. Many brand launches culminate in a public event, where you unveil your new logo, mission, core values, etc.

Activities 26

Activities Tactics Brand Identity Branding 26

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Ranking 120

markempa

JUNE 16, 2005

Here are just a few of the great projects I have planned: Lead Generation Benchmark report project (helping marketers compare their B2B lead generation performance against peer companies), event marketing, media relations, press releases, various book promotions, administrative duties, and marketing database management.

Lead Generation 120

Lead Generation PR B2B Marketing Peer-to-peer 120

markempa

MAY 13, 2007

Marketers are constantly reminded that more leads are needed.now! So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. We all want our ROI, and we want it now! So whos to blame?

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

JUNE 14, 2006

I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding. I saw a press release for a study last week completed by the Nielsen Norman Group , which also supports this finding.

B2B Sales 120

B2B Sales Lead Generation Lead Ranking Lead Scoring 120

markempa

JUNE 13, 2007

Understand trigger event implications and what to do once they happen. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. If you have a corporate librarian or local business library they can help you find what you need.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Define and map out the responsibilities shared by both sales and marketing. Share details about upcoming, events, articles, and press coverage. Mutually share new insights gained from customer feedback.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Hubspot

SEPTEMBER 20, 2010

Georgina's article highlights several more unconventional ways to get more out of your Twitter account for your blog, which include telling the story of blog content creation, tweeting interesting comment responses, running a Twitter competition tie-in, and creating a Twitter conversation around an event. Write social press releases.

Social Media 28

Social Media Inbound Marketing Social Marketing Media 28

markempa

MAY 26, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Zoominfo

AUGUST 30, 2018

For example: If brand awareness is your primary goal, then you will likely make an effort to generate press coverage and brainstorm “wow”-worthy moments that spread like wildfire on social media. Remember – just because one event cost a certain amount, doesn’t mean yours will too. 20 Blog Posts to Guide Your Event Marketing Tactics.

Conference 187

Conference Planning Budget Programs Allocation 187

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

Marketing & Strategy 199

Marketing & Strategy B2B Content Conference 199

Zoominfo

SEPTEMBER 6, 2018

As an event planner or marketer, you are likely aware that your pre- and post-event content strategy is integral to your overall success. To drive registrations, satisfy attendees, and boost your brand’s exposure, you must produce thorough and engaging content to support and surround your event marketing efforts.

B2B Marketing 130

B2B Marketing Planning Content Marketing Paid Search Agency 130

Lead Liaison

MARCH 1, 2019

Conference attendees were highly attracted to the revolutionary solution for event lead capture. Lead Liaison’s booth buzzed with excitement as the staff demonstrated GoExhibit!™ To access our Press Kit, visit [link]. This was the first time the company showcased it live. ™ by using it to collect their own lead data.

Lead Liaison 48

Lead Liaison Lead Capture Lead Ranking Lead Scoring 48

Webbiquity

JULY 26, 2010

B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Time to Kill the Press Release? Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Valasys

NOVEMBER 5, 2018

Press Releases and Newsletters. Press releases and newsletters help keep your customers informed about your company and your products or services. There are many potential stories that pop into a B2B business’ mind but you need to weed through them to find a newsworthy topic that deserves a press release. Event Marketing.

Lead Generation 53

Lead Generation Paid Content Lead Ranking Lead Scoring 53

Adobe Experience Cloud Blog

MAY 23, 2017

But creating an event experience is no easy feat. We recently hosted our annual marketing event, Marketing Nation Summit, and I thought I’d share five key takeaways and best practices I learned from planning and running the social media for the event. Create a Solid Social Media Strategy.

Social Media 124

Social Media Media Marketo Thought Leadership 124

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Ranking 101

Hubspot

JUNE 3, 2013

Third, Apple would impute its values (simplicity, high quality) across everything it did -- not just within the products themselves, but also through the packaging of products, the look of its stores, and even the way Apple created press releases. And even if your website looks consistent, does it mesh with your press releases?

Paid Search Agency 28

Paid Search Agency Work Management Storytelling Press 28

Zoominfo

FEBRUARY 21, 2018

Leverage social media: Utilize event hashtags and specific pages to promote your event-themed content. Social media allows you leverage any traction the event has garnered and use it to generate your own buzz. Booth visits are the primary source of trade show lead generation —but that’s not the only way to do it.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

SnapApp

DECEMBER 14, 2016

If marketers aren't already thinking about employee and customer advocacy they will be behind. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Director at Montfort - digital, social & content marketing. Back to top. Back to top. Ben Matthews.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Vidyard

OCTOBER 8, 2021

How to Create a Snapchat Marketing Strategy 3.1 Create a Buzz 3.3 Part 3: 7 Types of Digital Marketing for Startups 3.1 Content Marketing for Startups 3.2 Social Media Marketing for Startups 3.4 Email Marketing for Startups 3.5 Event Marketing for Startups 4. Snapchat Video Stories 2.1.1

Enterprise Management 65

Enterprise Management Work Management Marketing Budget Marketing Management 65