Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. Google has strict rules about paid links and considers links in paid posts to fall under this.

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Guidelines Blogger Merchandising Opinions 150

Salesforce Marketing Cloud

FEBRUARY 20, 2025

Instead, it’s about creating the right infrastructure and piping the foundational business processes, security protocols, ethical guidelines and data flows that connect enterprise systems to interface with the agentic layer provided by Agentforce.

Enterprise Management 104

Enterprise Management Work Management Ethics Guidelines 104

Vision Edge Marketing

MARCH 19, 2024

Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning. As a result, ethical considerations loom large as AI is integrated further into creative processes. AI: The New Tile in the Innovation Mosaic Artificial Intelligence is a marvel of human ingenuity.

Marketing AI 269

Marketing AI Ethics Creativity Marketing Automation Services 269

Tomorrow People

OCTOBER 31, 2017

But don’t let the need to navigate ethical and regulatory factors stop you from harnessing the power of a content marketing strategy. Follow these 9 key steps to create great content that doesn’t flout the rules and brings all the benefits of content marketing to you: 1. Are we revealing too much? Transparency. Don’t be one of them.

Differentiation 255

Differentiation Verticals Work Management Marketing & Strategy 255

Hubspot

OCTOBER 17, 2024

Telephone Protection Consumer Act (TPCA) The Telemarketing Sales Rule (TSR) Explained Best Practices for Cold Calling in Non-U.S. Cold calling is legal in most places, it remains a legitimate practice within the realms of ethical sales and marketing strategies. Of these many strict regulations and guidelines (for the U.S.),

Cold Calling 72

Cold Calling Telemarketing Practices Best Practices 72

Sprout Social

JANUARY 29, 2025

For instance, AI writing tools like Grammarly Business can analyze your brand guidelines and suggest edits to ensure every piece of content aligns with your established voice. Ethical use of AI in content creation Plagiarism and intellectual property concerns can arise when AI uses existing content to generate new material.

Content Marketing 126

Content Marketing Planning Work Management Paid Search Agency 126

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

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Ethics Social Media Media B2B 100

B2B Memes

OCTOBER 22, 2010

In revised guidelines issued yesterday, the American Society of Magazine Editors, or ASME, addressed types of potential conflict between editorial and advertising content that have grown like weeds in recent years. One way or another, content marketing will get its own code of ethics. Tags: Content Marketing Ethics.

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Rules Ethics Content Marketing Guidelines 100

Contently

JULY 3, 2024

It means we must prioritize AI ethics in a way we never have before. Which forces us to ask the question: What are some ethical considerations when using generative AI? What ethical standards should be present to ensure responsible content creation? Why does AI ethics matter? Who monitors the output of generative AI?

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Ethics Marketing AI Generation Guidelines 78

Choozle

AUGUST 5, 2024

Adherence to Federal Election Commission (FEC) regulations, state-specific rules, and digital platforms’ policies (e.g., Choozle reviews and follows political advertising guidelines before campaigns go live. Prioritizing transparency, accountability, and fairness helps uphold ethical standards and build voter trust.

Advertising Agencies 96

Advertising Agencies Advertising Advertisements Television marketing 96

Acrolinx

MARCH 31, 2025

Consistency: Does your AI-generated content align with your brand voice, terminology , and style guidelines? Content governance: With different people, from different departments, across the enterprise using AI tools, how do you safeguard your writing guidelines and maintain a consistent brand voice? And then theres bias.

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Lead Ranking Lead Scoring Content Ethics 52

Acrolinx

JANUARY 9, 2025

Until regulations catch up, companies can create internal guidelines to responsibly manage AI use and foster trust among employees. With guidelines in place, deploying AI guardrails such as content governance is a critical step to keep content generated by AI compliant with both organizational and industry standards.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Hubspot

SEPTEMBER 1, 2023

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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Ethics Marketing AI Training Work Management 81

SocialPilot

MARCH 18, 2025

And if so, how do you do it ethically? Violation of Platform Guidelines Key review sites such as Google, Yelp, and Amazon all prohibit incentivized reviews that are not disclosed. If your business account gets caught breaking these rules, you could have your reviews taken down, get penalties, or even have your account suspended.

Practices 59

Practices Lead Scoring Lead Ranking Ethics 59

Sprout Social

MARCH 27, 2025

Past research showed that up to 81% of 118 high-profile Australian influencers may have broken advertising rules. Also, the Audited Media Association of Australia (AMAA) has established an influencer marketing council (AiMCO) to develop a code of practice and ethics for influencers. Sociallawco.com.au

Statistics 88

Statistics Advertising Agencies Stats Marketing & Strategy 88

Salesforce Marketing Cloud

FEBRUARY 19, 2025

In fact, its such a pressing issue that The Wharton School recently launched the Accountable AI Lab , a research initiative focused on AIs ethical, regulatory, and governance challenges. But there are legal, ethical, and social issues coming together in a way with agentic AI that hasnt happened with other technology, even cloud and mobile.

Ethics 52

Ethics Enterprise Management Guidelines Paid Search Agency 52

Salesforce Marketing Cloud

DECEMBER 20, 2024

But with the rise of these AI “teams” come questions about how best to ensure they operate responsibly, ethically, and effectively. Constitutional frameworks : Creating a constitution for MAS can set clear rules and guiding principles for interactions, much like guidelines governing ethical AI.

Enterprise Management 52

Enterprise Management Work Management Ethics Rules 52

Hubspot

AUGUST 21, 2018

In these instances, it's critical you and your team knows how to make ethical decisions for the company. Practicing ethical decision making can help you maintain an honest, supportive, and fair workplace culture, but it's also necessary to ensure your company doesn't get into legal trouble or face major losses down the road.

Ethics 67

Ethics Practices Guidelines Rules 67

Acrolinx

DECEMBER 16, 2024

Proposed in April 2021, this legislation is all about making sure that AI systems are safe, ethical, and trustworthy for everyone who uses them. But instead of protecting personal data, its focused on minimizing risks and setting rules for the development, deployment, and use of AI technologies across the EU.

Marketing AI 52

Marketing AI Ethics Transparency Act-On 52

Walker Sands

NOVEMBER 8, 2024

We sat down with David King from Ethical Wiki , Walker Sands’ preferred expert on Wikipedia management, to explore key questions and strategies that every marketing professional should know when working with Wikipedia. Collaboration with the site’s editors is required by Wikipedia’s Conflict of Interest Guideline.

Wikipedia 40

Wikipedia Paid Search Agency Advertising Agencies Wiki 40

B2BMarketing.net

AUGUST 12, 2024

What’s new is that for a subset of technologies within the industry, we must ensure they are used ethically and transparently. Some companies have anticipated transparency and ethical issues associated with AI and got ready for it in advance, which is the case of Kochava.

Marketing AI 52

Marketing AI Work Management Marketing Management Ethics 52

Martech

SEPTEMBER 1, 2023

From a marketing perspective, it’s essential to have a strategy that encompasses where and how you will use AI, establishing the guardrails to ensure that everyone is working to a common set of rules and parameters and a plan to make sure your data is ready to be leveraged by various AI applications. Content ethics. Get MarTech!

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Marketing AI Ethics Planning User-Generated Content 127

SocialPilot

JANUARY 9, 2024

Earlier chatbots were only able to formulate replies using rule-based systems to answer general questions. Legal and Ethical Issues While using AI for social media, you might face a few legal and ethical issues. These outcomes can stir up ethical concerns and even legal issues in your digital marketing endeavors.

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Marketing AI Social Media Media Ethics 121

Salesforce Marketing Cloud

DECEMBER 20, 2023

Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. These are our guidelines for responsible development. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.” It helps to follow a framework.

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Transparency Marketing AI Lead Ranking Ethics 111

ClearVoice

AUGUST 10, 2019

Rules for writers. Fight for only what is morally or ethically wrong, not about oxford commas. Rules for editors. Writer can’t open the brand guidelines? The post Rules of Maintenance: The Writer-Editor Relationship appeared first on ClearVoice. Like any marriage, there seems to be ample nuances. Be flexible.

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Rules Ethics Guidelines Intent 71

Hubspot

OCTOBER 10, 2024

How GDPR Affects B2B Cold Calling The Importance of Following GDPR Guidelines Best Practices for GDPR-Compliant Cold Calling Don’t Be Afraid of Cold Calling (or Compliance) What Is the GDPR? Like any rules, if you don’t follow them, there are consequences. Table of Contents What Is the GDPR? Train sales teams for compliance.

Cold Calling 56

Cold Calling Opt-out Work Management Opt-in 56

ClearVoice

APRIL 22, 2025

Whether you’re hiring finance or tech writers , they all need a thorough understanding of the laws and guidelines that govern regulated content. For instance, the TISA often alters its rules for properly disclosing bank account terms. Failing to follow these new guidelines or update older content keeps you from staying compliant.

Work Management 52

Work Management Advertising Agencies Paid Search Agency Marketing Management 52

Martech

APRIL 1, 2024

Consider creating rules or guidelines for generative AI use in your brand style guide that gets updated in line with policy to maintain ethical, unbiased content creation practices and mitigate backlash. AI bolsters automation and content ideation and helps repurpose top-performing creative across channels.

Privacy 134

Privacy Advertising Agencies Marketing AI Advertising 134

Acrolinx

SEPTEMBER 26, 2024

Early AI systems focused on rule-based approaches and symbolic reasoning, like the Logic Theorist developed by Allen Newell and Herbert A. They’ll set a rule that says send an email at a specific time and hope for the best. Simon in 1956. It was capable of proving mathematical theorems using formal logic.

Marketing AI 52

Marketing AI Software Content Marketing Planning 52

Oktopost

FEBRUARY 23, 2025

Content planning Consistent planning is essential for staying active on social media: Strategic content ratios: Use the 4-1-1 rule: 4 value-driven posts, 1 personal post, and 1 company-related post. Follow company tone guidelines: Ensure your tone aligns with your organizations social media voice.

Social Media 62

Social Media Media Peer-to-peer Ideal Customer Profiles 62

Velocity Partners

OCTOBER 5, 2023

Photoshop (Beta) – using Firefly AI Verdict: Photoshop Beta refused to display the generated images in response to this prompt due to a violation of their user guidelines regarding the mention of a well-known designer and illustrator’s name. Photoshop (Beta) with Firefly AI integration faced limitations due to user guidelines.

Marketing AI 105

Marketing AI Design Generation Ethics 105

Biznology

MAY 27, 2021

The scandal, however, was that the BBC violated not only its own guidelines but fundamental journalistic ethics in getting the interview by using forged documents and lies. Make ethics heart and soul of your company. The lessons, for any company, big or small are clear: 1.

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Ethics Guidelines Consulting Rules 104

SocialPilot

FEBRUARY 5, 2025

Follow Facebooks Review Guidelines When it comes to collecting reviews on Facebook, its important to play by the rules. So, make sure you’re following Facebooks review guidelines. By keeping it simple and transparent, you’ll stay within Facebooks guidelines and build a trustworthy online reputation.

Facebook 59

Facebook SMS Marketing & Strategy Work Management 59

Optinmonster

MARCH 9, 2024

By the end, you’ll be clear on the most ethical and effective ways to use SEO to bring visitors flocking to your site. White hat SEO refers to practices that align with search engine guidelines (formerly Google webmaster guidelines), focusing on providing value to a human audience. What Is White Hat SEO?

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

B2B Memes

JUNE 7, 2011

If you plan to use guest posts on your blog, you should publish submission guidelines. But more importantly, by setting the ground rules and expectations clearly in advance, guidelines serve an important editorial function. It’s important, though, to keep the tone of your guidelines positive. Give fair warning.

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Blogger Guidelines Tips Ethics 100

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. If you have not already given them guidelines or training, now is the time. Do you have company guidelines for AI use? We know this from observation and a few useful stats. More than 92% of Fortune 500 companies are using ChatGPT.

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Training Phishing Lead Ranking Paid Search Agency 152

Buzz Marketing for Technology

JULY 1, 2008

Top 10 Rules for Limiting Legal Risk. Ethics builds trust and credibility. Were not saying that bloggers must follow these guidelines. We explore the topic with pioneers in the field, hear from a top official of OhmyNews, talk trust with Jay Rosen and Doc Searls, examine business reporting on the ethical edge, and more.

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Screencast Blogger Ethics Transparency 100