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How to Balance Ethics and Reality in Influencer Marketing

Convince & Convert

What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.

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How to differentiate your content marketing strategy in highly regulated verticals

Tomorrow People

Transparency. But don’t let the need to navigate ethical and regulatory factors stop you from harnessing the power of a content marketing strategy. Follow these 9 key steps to create great content that doesn’t flout the rules and brings all the benefits of content marketing to you: 1. Confidentiality. Are we revealing too much?

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Guardrails and governance: How to protect your brand while using AI

Martech

Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials. Think of editorial style guides and brand guidelines. Governance refers to formal rules, frameworks and oversight systems that are applied to marketing efforts. Dig deeper: U.S.

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What Does AI Transparency Look Like? It Depends on Your Industry

Salesforce Marketing Cloud

If you measured it today, how would your business score on AI transparency? This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy.

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Creating a social media policy for your company

Oktopost

If youre tasked with creating or refining your company’s social media policy, this checklist covers everything you need to include for effective, compliant, and clear guidelines. Voice and tone alignment: AI-generated content should align with the companys brand voice, values, and tone guidelines.

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How to Fit the AI Tile into the Innovation Mosaic | What’s Your Edge?

Vision Edge Marketing

Most of us have watched in fascination the rapid evolution of AI from early rule-based systems to the current era of deep learning. As a result, ethical considerations loom large as AI is integrated further into creative processes. AI: The New Tile in the Innovation Mosaic Artificial Intelligence is a marvel of human ingenuity.

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How to Train Your Sales Teams on Ethical AI Use [Expert Insights]

Hubspot

But how do you do that ethically? Disregard ethics, and you may find unwanted consequences as severe as a lawsuit or damaged brand reputation. The good news: There’s a way to leverage AI with ethics intact, and we’re showing you exactly how to do so. In this article, find the ethical concerns and best practices for using AI.

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