How to Balance Ethics and Reality in Influencer Marketing
Convince & Convert
AUGUST 19, 2015
What is new for some, however, is the challenge to make sure all earned media complies with what the FTC and Google define as “ethical.”. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking.
Let's personalize your content