Stevens & Tate

MARCH 3, 2022

Manufacturers often use traditional marketing to advertise their services and find new customers. Whether it’s TV commercials, direct mail, or even cold calls, traditional marketing can still be effective. However, it’s crucial that you also adopt a digital marketing strategy.

Cross-Selling 121

Cross-Selling Paid Search Agency Cold Calling Adwords 121

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Brandpoint

MARCH 25, 2023

One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. Our Tips to Boost Your Digital Marketing Strategy for the Manufacturing Industry 1.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

Zoominfo

DECEMBER 23, 2020

A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. A organized, accessible database helps give a full, 360-view of potential customers, and is overall essential for marketing campaign success. Check email deliverability rates 2.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. The groupings allow marketing teams to nurture leads with personalized content and convert them to customers. For instance, types of customer segmentation in B2B marketing might include industry, business size and location, and technology stack.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

SmartBug Media

AUGUST 19, 2020

For those in the manufacturing industry, keeping up with (or staying ahead of, for that matter) the competition is not only top of mind, but it’s also a top priority. And in today’s ever-evolving landscape, the challenges that manufacturers, OEMs, and distributors deal with on a day-to-day basis have gotten even more complicated.

Inbound Marketing 105

Inbound Marketing Top of Funnel Campaigns Buyer Personas 105

Stevens & Tate

SEPTEMBER 11, 2022

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing.

Inbound Marketing 130

Inbound Marketing Direct Marketing Marketing & Strategy Buyer Personas 130

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Planning 112

Planning Business Work Management Word of Mouth 112

Martech

AUGUST 22, 2023

B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.

Case Studies 78

Case Studies Case Study Studies Buy 78

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

Top of Funnel 136

Top of Funnel Digital Marketing Funnels Paid Search Agency Buyer Personas 136

Outgrow

FEBRUARY 28, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. billion market in 2023 for AI, it’s projected to balloon to $1.8 The Natural language processing (NPL) market is projected to rocket past $112 billion by 2030 , transforming how we interact with technology. trillion by 2027. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Outgrow

APRIL 24, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Enno De Boer for our monthly podcast – ‘ Marketer of the Month ’! Anticipates manufacturing companies becoming major tech leaders, integrating diverse technologies. leading their Global Manufacturing Practice and Industry 4.0 initiatives.

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Outgrow

FEBRUARY 25, 2024

In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. billion market in 2023 for AI, it’s projected to balloon to $1.8 billion market in 2023 for AI, it’s projected to balloon to $1.8 Global investment in AI startups has also grown 6 times in the last 2 decades. From a $207.9

Statistics 52

Statistics Outgrow Resource Management Stats 52

SmartBug Media

AUGUST 11, 2020

Hiring a marketing agency can be an expensive endeavor, but oftentimes, the additional expense is worth the boost in customers, leads, and sales that it brings. A knowledgeable, experienced marketing agency can help your manufacturing company: Expand marketing efforts. Sign #2: Your Team Is Inundated with Tasks.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ad Agencies Companies 100

SmartBug Media

JUNE 5, 2020

An account-based marketing (ABM) strategy helps B2B manufacturers with finite addressable markets take a personalized approach to targeting, engaging, acquiring, and keeping best-fit accounts. Kula Ring Podcast Episode 63: Transform Your Business With Account-Based Marketing. Will these tactics cost marketing dollars?

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Access to new markets.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Marketing Insider Group

AUGUST 5, 2020

Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. There is surprisingly a lot of controversy surrounding marketing automation from both marketers and consumers. However, automation is actually not that new.

Enterprise Management 350

Enterprise Management Automation Work Management Marketing Management 350

Navigate the Channel

MARCH 11, 2024

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 trillion today to $5.4 trillion in 2026.” and worldwide. and worldwide.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

PathFactory

NOVEMBER 2, 2022

Are you a content, demand, or sales person at a manufacturing company that is curious how content can help you strategically reach your prospects (and close deals faster)? Like many businesses, manufacturing companies are being tasked to save on costs, hit targets, and “do more with less”. Data Sheets (2 minutes, 51 seconds).

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Content 52

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. As such, the insights can give you an in-depth view of the market, customers and competitors.

Marketing AI 110

Marketing AI Work Management Marketing Management Customer Satisfaction 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing AI 104

Marketing AI Work Management Automation Marketing Management 104

Marketing Insider Group

MARCH 31, 2020

Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class. In other words, it’s all about the now.

Trends 355

Trends Work Management Peer-to-peer Marketing Management 355

Webbiquity

FEBRUARY 4, 2020

Security Risk Maps can be useful in virtually any facility, though initial interest has been strongest in heathcare, higher ed, schools, manufacturing, and retail. LW: Security is a trust industry, so we doubted that digital marketing or blog content would be effective in creating initial traction. No one even answers emails.

Budget Programs 295

Budget Programs Validation Work Management Allocation 295

InsightSquared

SEPTEMBER 20, 2018

Adopted by Japanese manufacturing companies after World War II as a way to reduce waste and create competitive advantage, kaizen evolved beyond the assembly line in manufacturing to all business processes and became the precursor to lean manufacturing. Insight Identification: Three Ways to Kaizen Your GTM.

Marketing Analytics Tools 184

Marketing Analytics Tools Top of Funnel Marketing Attribution Lead Ranking 184

Navigate the Channel

MARCH 7, 2022

Learning how to run a successful manufacturing business starts with thinking about the needs of your customers. The most important question any manufacturer needs to ask themselves when developing a product is whether that item truly meets the customer’s needs. Does the Manufacturer Offer a Strong Digital Customer Experience?

Product 65

Product Customer Satisfaction Opt-out Opt-in 65

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

Brandpoint

MAY 23, 2022

While many marketers face the same hurdles in their departments, each industry brings a unique angle to these roadblocks. For example, scaling and maintaining your lead generation efforts will always be a focus area for marketers, but depending on your type of business, the details of why this is a challenge can vary.

Paid Search Agency 62

Paid Search Agency Planning Advertising Agencies Work Management 62

Only B2B

APRIL 29, 2020

Originated at a seafood market in Wuhan (China) in December last year, the coronavirus infection has so far spread to more than 100 countries, infected about 2, 858,635 (approx) people and claimed at least (approx) 196,295 lives. Stock Market. Manufacturing Activities Slowing Down, Globally. Manufacturing Activities.

Telemarketing 118

Telemarketing Pricing Price Fulfillment 118

Navigate the Channel

FEBRUARY 24, 2021

It is a new year, which means it is time to start looking at your marketing strategies to spur growth for the next twelve months. Here are a few top digital marketing tips for building material manufacturers. You might think that having a website is enough digital marketing for building materials.

Paid Content 65

Paid Content Ad Building Tips Planning 65

Brandpoint

JUNE 1, 2022

In our recent research report, The State of Digital Marketing in the Manufacturing Industry , brand awareness was cited as the most important result of digital marketing. Follow along as we expand on leveling up your brand awareness in stages, no matter the size of your marketing department. Another key step!

Ideal Customer Profiles 77

Ideal Customer Profiles Brand Identity Branding Planning 77

Vision Edge Marketing

SEPTEMBER 5, 2019

Regardless of what your function, inside or outside of Marketing, quality data , that is complete, consistent, accurate, valid, and up to date, is pivotal for making high-confidence critical customer, product, and market decisions. SPC is not new, it has been used for measuring and controlling quality for manufacturing processes.

Lead Scoring 161

Lead Scoring Lead Ranking Leads Lead 161

Lead Liaison

MARCH 2, 2023

6 Benefits of Using QR Codes QR codes were first invented in the 1990s by a company called Denso Wave to track their vehicle manufacturing process. Marketing teams have enthusiastically embraced QR codes around the world and are now using dynamic QR codes in all kinds of applications. Is it to build an email list?

Lead Liaison 86

Lead Liaison Trade Show Marketing Automation Services Marketing Management 86

ClickDimensions

MARCH 31, 2023

million NFP (Not-for-profit), NGO (non-government organizations) and NPO (non-profit organizations) businesses in the US alone, making this industry the 3 rd largest workforce in America, behind Manufacturing and Retail. Problem 2 – How can I engage more with my community and get them involved? There are over 1.5

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Sharp states that brand recall is improved with a consistent and ubiquitous logo and tagline, by celebrity endorsements and traditional mass marketing.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

SmartBug Media

NOVEMBER 6, 2020

The dealer has now acquired data that allows them to send you marketing materials. Prior to someone fully committing to buying the product you manufacture, they may want to take a test drive of your knowledge and skill. This test-drive metaphor directly applies to the concept of a landing page. Offer Worthwhile Content.

Landing Pages 81

Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81