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What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

Modern marketing requires measuring metrics that help you determine your return on investment. Here’s a deeper dive into some of those we’ve seen work time and again for our clients to create effective campaigns. This helps you to avoid creating or attracting buyer personas that suck.) Image Source: Antenna TV What’s the lesson?

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Are Social Reels Relevant for Brands?

Contently

Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. That said, the ROI on Reels is not automatic.

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Top 5 B2B CMO Actions to Strengthen Marketing Relevance

Heinz Marketing

So, what should today’s CMO do to increase marketing’s business relevance to the enterprise and ensure their companies and brands remain vibrant? To stay relevant and a be strategic partner today, CMOs need to drive more value with five salient actions: Cross-functional Alignment with Common KPIs. Relevant Content.

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Content + Intent Data: B2B Content That’s Relevant at the Right Time

Content4Demand

B2B Content That's Relevant at the Right Time. Today, we’ll speak with Nirosha Methananda, VP of Marketing at Influ2 , about creating B2B content that’s relevant at the right time. Most immediately, these insights should be applied for website personalization, targeted nurture and sales outreach.

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How to Make Your Content More Relevant with Original Research

Marketing Insider Group

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. Panelists shared many insights around how to create research with a survey that could help amplify existing opinions or content assets.

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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

B2B creators adapt their content for various types of businesses, offering relevant advice and strategies that help businesses of all sizes thrive and evolve. They know that B2B decision-makers are looking for content that’s not only informative, but also engaging and relevant. So, what’s driving this shift?

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What You Need to Know About OpenAI CustomGPT

Marketing Insider Group

CustomGPT evolves with your business, learning from new data to enhance accuracy and relevance, and can be integrated across different business functions for targeted support. Image Source: Demand Sage This indicates that a majority of companies are confident in AI’s ability to enhance their operations and help them achieve more.