Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Educational. This type of content is generally: High quality.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. So use the data (and some of your own analysis) to show them how content marketing is positively impacting your firm. Content marketing is red-hot. Intuitively, this isn’t a surprise.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

NOVEMBER 24, 2017

Here's an example of how a carousel result would look for a topic related to sales: and for the FS and PAA boxes: These typically appear in what's known as the “position zero” slot, meaning everything below is bumped down. Position: Average ranking for all the different queries this page shows up for. People also ask (PAA).

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

MARCH 22, 2012

For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. So while it's important to target a search term like "inbound marketing," it's crucial to also target a long-tail term like "how to get leads with social media." CTR for position 3.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

SEPTEMBER 24, 2010

Once again, the importance of ranking in the top three positions is increasing. Should I optimize for short tail or long tail keywords? There is no clear-cut answer as to whether you should optimize for short tail or long tail keywords. Connect with HubSpot :

Cost Per Click 28

Cost Per Click Google Webinar Metrics Long Tail Marketing 28

Hubspot

OCTOBER 16, 2015

Take that mentality and use it to help you rank high for long-tail keywords that your prospective students are searching for. Take for example a student who is a pianist and is hoping to further his education at an art school. News & World Report. Not sure where to even begin? 1) Define Your Objective.

Keywords 28

Keywords SEO Ad Building Marketing & Strategy 28

Hubspot

OCTOBER 15, 2015

HubSpot Marketing Blog. If you're a HubSpot customer, you can integrate Google Analytics with your portal.). Essentially, this tool helps you see your website as Google sees it by giving you insights into pages that have been indexed, links that are pointing to your site, popular keywords, rank positions, click through rates, etc.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

The Lead Agency

MAY 12, 2022

According to HubSpot, 42% of companies have acquired a customer through their blog. . And if this is done in the form of a longer tail keyword , this has a higher chance of transforming into leads as customers are already in the later stages of the sales funnel. Position yourself as an authority in your industry.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. They seek and value data and logic, not warm fuzzies.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. For a long time, this process served our interests well. Traffic to the HubSpot Blog 2014 - 2017. There isn't one magical strategy that will keep your blog growing forever.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

SEPTEMBER 10, 2012

It's time for you to do a little internal education to alleviate this notion that blogging shouldn't be a high priority for your marketing team. We do that here at HubSpot, actually. But a boss who is airing this grievance in the face of your attempts to blog is a sign you haven't sufficiently sold the importance of business blogging.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Moz

MAY 6, 2019

That story should educate and inspire them to make a transformation and put their interests and needs above your bottom line. At a high level, write educational content. Whenever you create content, your priority should be to educate and inspire your audience, not how many times you can include a specific keyword on the page.

Long Tail Marketing 71

Long Tail Marketing Clickthrough Content Lead Scoring 71

accelerate agency

FEBRUARY 12, 2023

That makes it easier to assess ROI and budget for a long-term SEO strategy. What it will do, though, is set you up for the long-term. Long-term cost-efficiency. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ As you ramp up and improve your efforts, the impact compounds.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Single Grain

MAY 22, 2023

HR , to analyze resumes and job applications with NLP and ML in order to identify the most qualified candidates for open positions. This means educating and training employees on the benefits and limitations of AI, encouraging experimentation and innovation, and creating a supportive and collaborative environment.

Marketing AI 52

Marketing AI Work Management Marketing Automation Services Marketing Management 52

Valasys

AUGUST 6, 2019

According to Gerri Detweiler, Head of Market Education for Nav, the importance of marketers keeping themselves abreast with the latest industrial practices is quoted as follows: “Running a business is often about setting goals and putting in the long hours and hard work to achieve them.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

The Lead Agency

MARCH 27, 2018

A solid marketing strategy will not only address those needs, but also your position in the marketplace. Business-to-business marketing seek to educate their target audience. According to HubSpot, B2B businesses that blogged more than 11 times per month had almost 3X more traffic than those businesses blogging 0-1 times per month.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Analyzing Position in Google Search Console.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

AUGUST 26, 2016

If you accomplish that, your site will enjoy long-lasting, inexpensive organic traffic -- which is an absolutely wonderful thing. Over the past several months, I’ve been experimenting with building links from educational (.edu) As long as your page is a good fit, the author of the page should appreciate your suggested link.

Resources 28

Resources Education Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 20, 2020

In fact, marketers who prioritize blogging efforts are 13 times more likely to see positive ROI. Creating content can have a powerful long-term impact, too: over its lifetime, one compounding blog post creates as much traffic as six decaying posts. Pages with long load times. Long introductions. Robots.txt file.

Organic Leads 97

Organic Leads Lead Ranking Lead Scoring SEO 97

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. As your opt-in email list grows and you get better at nurturing, you'll see a shorter sales cycle and higher revenue per customer as a result of better pre-purchase education.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Single Grain

JANUARY 16, 2023

for the 10th position. more backlinks compared to positions #2-#10. ( Long-form content receives 77% more links compared to shorter content pieces. Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. *

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

ClearVoice

JULY 17, 2023

Benefits of content marketing in fintech: Adoption and customer engagement Content marketing uses various types of content to educate and inform a target audience. According to a survey by HubSpot , short-form video is the top content type social media marketers will leverage this year. This builds trust.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Single Grain

MAY 29, 2023

There are a few reasons why it’s especially important for SaaS companies to drive more organic traffic to their site: Recurring Revenue Model : SaaS businesses operate on a subscription-based model, meaning they rely heavily on long-term customer relationships and recurring revenue. HubSpot is a great example of SaaS content marketing.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Hubspot

MARCH 2, 2016

Once you know this, you can better understand how you can and should position yourself on these different mediums to stay one step ahead of everyone else. For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Indirect competitors? 9) Email Strategy.

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. However, the long-term cost benefits can be substantial. You can target by gender, education level, income, location, and interests.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Marketing Insider Group

MARCH 22, 2021

Educating their audience. Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. Top-of-Funnel Content Creates a Positive Feedback Loop for SEO. You need top-of-funnel content first. Earning credibility and trust. Generating leads. VIP content.

Top of Funnel 301

Top of Funnel Paid Content Lead Scoring Lead Ranking 301

ClearVoice

MARCH 12, 2021

Tail chasing. First, you have to create the types of content pet caretakers need (helpful, educational) and want (cute and snackable). Enter, the TOFU educational blog post. ” ~ HubSpot, The Complete Guide to Pet Business Marketing in 2018. Furry yawns. Silly missteps. And, it’s totally achievable.

Top of Funnel 124

Top of Funnel Ethics Landing Pages Content 124

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

OCTOBER 25, 2019

Find trending news stories on Google Trends: If you wish to newsjack on a specific theme, use a keyword monitoring tool like Hubspot Social Media Monitoring Tool to set up monitoring of specific keywords of interest to your business. Think of long-tail keywords that journalists would use to find your news story in a Google search.

Content Marketing 97

Content Marketing Planning Paid Search Agency Advertising Agencies 97

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live. Learn From the Pros.

Youtube 158

Youtube Cost Per Thousand Marketing Automation Services Business 158

Single Grain

MARCH 7, 2022

It consists of a set of strategies that a crypto PR agency uses to get the message out, streamline announcements, establish brand awareness and goodwill, and educate users about the different crypto products and their value. Crypto PR is a niche-specific service that offers crypto marketing services to blockchain businesses. Email Marketing.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Optinmonster

AUGUST 27, 2023

This content helps marketers: Attract a defined target audience Inform them about the business Engage and educate them Generate leads and sales Turn that audience into customers, fans, and advocates Next, let’s look at some content marketing statistics that show why this marketing method is so popular. How Long Should Your Content Be?

Paid Content 95

Paid Content Content Marketing Top of Funnel Planning 95

Hubspot

JANUARY 30, 2018

One efficient way to do this is through the 5-3-2 principle : Out of every 10 posts you publish in your social media account, five of these should be valuable content written by someone else, three are educational and informative content you created yourself, and two should be posts about yourself. Google Related Search Keywords.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. HubSpot has APIs that developers use to get information from our software into theirs. At HubSpot, we think COS is better than CMS. Learn more about HubSpot's COS here.). 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 28, 2016

I was applying for a marketing position at a technology company. (No, No, not HubSpot.) Because my college major had nothing to do with marketing or technology, I'd written "Relevant coursework: Statistics" in the education section of my resume in an effort to d raw a connection. Image Credit: Kensington Design.

Hubspot 28

Hubspot Ideal Customer Profiles Enterprise Management Profiling 28

Vidyard

MAY 13, 2020

YouTube excels at earning eyeballs thanks to what’s known as the long-tail effect. If you want to reuse videos, cut a long video into a trailer and post the trailer on YouTube to drive viewers back to the full thing. Learn From the Pros In 2018, tech company HubSpot streamed their conference INBOUND on YouTube Live.

Youtube 65

Youtube Cost Per Thousand Marketing Automation Services Business 65