Industrial Marketing Today
MARCH 22, 2022
Gated content is the most common way for manufacturers to generate leads from industrial websites. If you are not familiar with the term gated content, it refers to content that needs the reader to fill out a form and submit it before either downloading or reading the full version. Obviously, you can’t gate all your. [ This is only a content summary.
Content Marketing Institute
MARCH 24, 2022
Try one of these blogs, newsletters, podcasts, or video series (recommended by your peers) the next time you need content marketing inspiration, education, or case studies.
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KoMarketing Associates
MARCH 23, 2022
As B2B marketers expand their budgets to improve upon demand generation, new research suggests that implementing an omnichannel strategy may be the key to success. HipB2B recently partnered with Ascend2 to publish “The State of Demand Generation” report, and statistics indicated that only 25% of B2B marketers are currently leveraging omnichannel marketing tactics, and just 11% have an official omnichannel strategy in place that is measurable across all channels.
SendX
MARCH 23, 2022
According to a FlexJobs report, remote working has grown by more than 159% since 2005. This growth can be attributed to advancements in technology, improvement in internet connectivity, and availability of various communication services. Today, at least 50% of millennials prefer working as freelancers to enjoy the perks of working remotely and on their own terms.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
MARCH 22, 2022
It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MARCH 24, 2022
As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. DemandSpring recently published its “2022 Revenue Marketing B2B Benchmark Report,” and statistics suggested that the majority of B2B marketers (78%) are now being measured according to the portion of the sales pipeline that they influence.
Zoominfo
MARCH 21, 2022
The Great Resignation has created one of the hottest labor markets in living memory. As candidates explore their options and leaders seek to fill newly vacated seats, speed-to-engagement has become one of the most critical elements of the recruitment process. Like with sales, being early to conversations with candidates improves your chances. With the average hiring cycle close to 29 days , shortening this timeframe, while maintaining the quality of the candidate’s experience, can result in big
Unbounce
MARCH 22, 2022
Ever find yourself scrolling through a page, wishing you could get somewhere a little quicker? Sure, headings help when it comes to finding something particular on a page. But sometimes, a shortcut would be nice to get straight to your destination. That’s where a simple, tiny tool like an anchor link comes in handy. An anchor link lets a visitor jump between sections of a page.
Search Engine Journal
MARCH 23, 2022
An optimized Google Business Profile helps local customers find you. Check out these tips for boosting your GBP presence and turning more searchers into customers. The post 4 Quick Tips To Boost Your Google Business Profile Visibility appeared first on Search Engine Journal.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MARCH 24, 2022
3D e-commerce technology company VNTANA announces a platform integration with Meta that brings 3D ads to Facebook and Instagram, and automates the creation and publication process of the ads for advertisers. The integration was developed with access to the alpha version of Meta’s augmented reality publishing API. To use this technology, brands upload their existing 3D designs, and in VNTANA they get converted to Facebook and Instagram standards.
The Daily Egg
MARCH 23, 2022
Pipedrive is a full-service sales platform that helps around 100,000 businesses grow their revenue with precision. Visualize your sales process in this. The post Pipedrive Review appeared first on The Daily Egg.
Benchmark Email
MARCH 22, 2022
Through the years, Google has been updating its algorithm to deliver personalized results to web searchers. Each update often prompts digital marketers to change strategies to rank. Amidst all changes, backlinks have remained a vital ranking signal. There’s no doubt backlinks will continue to have a significant yet measurable impact on ranking. And not just… The post How to Use Backlinks to Grow Your Email List appeared first on Benchmark Email.
Search Engine Journal
MARCH 22, 2022
Getting the content training you need doesn’t have to mean shelling out a lot of money. Check out some of the best online courses here! The post 8 Free Courses For Writers & Content Marketers appeared first on Search Engine Journal.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Martech
MARCH 25, 2022
The other morning, I woke up in a foul mood. I had the perfect storm of not enough coffee coinciding with weather that wasn’t warming up fast enough and a vacation that felt a long way away. And then I went into my inbox, and I got aggravated all over again. I saw everything I hate about email. And that kicked off this rant. I can hear you saying, “Come on, Ryan.
Zoominfo
MARCH 21, 2022
Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.” The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. But what’s really driving this shift?
Only B2B
MARCH 23, 2022
Performing in-depth research, constructing ideal customer profiles (ICPs) and buyer personas (BPs), hand-picking leads, creating personalized content for a multichannel outreach, calling, emailing, tracking various KPIs, performing analysis, and finally starting all over again are all part of the B2B outbound lead generation process. But wait, did we leave something out?
Search Engine Journal
MARCH 24, 2022
What does it take for content marketing to really resonate with customers and drive sales? Check out these amazing content examples. The post 9 Ecommerce Content Examples To Inspire Your Marketing Campaigns appeared first on Search Engine Journal.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Martech
MARCH 24, 2022
Will the metaverse go big or go home? There are strong arguments for both, but at this point they are just arguments. There are plenty of tech ideas voted most likely to succeed which didn’t: Google Glass, Amazon’s Fire Phone, 3D TV, Google Plus, Second Life and many more. There are also plenty of ideas at the other end of the spectrum. There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself.
Oktopost
MARCH 20, 2022
To stay top-of-mind for your customers, you need to be two things: relevant and valuable. To tick both boxes on social media, your strategy can’t be a monologue. It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.
Content Marketing Institute
MARCH 25, 2022
Should you hire for content skills or subject matter knowledge? It’s an age-old content strategy question. Robert Rose shares the answer – and a process to make it work.
Search Engine Journal
MARCH 25, 2022
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program. The post YouTube Confirms Shorts Views Don’t Count For Monetization appeared first on Search Engine Journal.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.
Martech
MARCH 23, 2022
Spencer Kieboom is a man in love with what he does. “Reverse logistics is something I love — it’s so neglected,” he told us. “‘Return free in 90 days’ is a policy, not a solution, and there’s a big difference between the two. It’s just a policy somebody came up with in the hope it would lure more consumers into buying by alleviating the time constraint.” Kieboom’s mission has been to find a way to make returns easier for consumers and less of a headache for brands.
Content Standard
MARCH 21, 2022
It’s no wonder personalization is one of the hottest topics in digital marketing. According to a McKinsey study , “Personalization at scale has the potential to create $1.7 trillion to $3 trillion in new value.” Yet, capitalizing on this potential can prove challenging. It requires a solid personalization strategy, effective technology and seamless integrations, rich data sets and thoughtful segmentation, buy-in across organizational functions, careful goal-setting, and a power
DivvyHQ
MARCH 24, 2022
The quality of your content is one thing. How you present it to audiences is another. In today's post, we're digging into the concept and practice of content design and wrapping it up with several tips to help you be a better content designer.
Search Engine Journal
MARCH 24, 2022
In a report from Google about how it keeps Maps information reliable, the search company reveals it removed seven million fake business profiles in 2021. The post Google Removed 7 Million Fake Business Profiles In 2021 appeared first on Search Engine Journal.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Martech
MARCH 25, 2022
As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! It is not unusual for organizations — whether they be Fortune 500 companies, mom-and-pop shops, churches, or non-profits — to face negative comments on Facebook.
Oktopost
MARCH 24, 2022
Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022.
DivvyHQ
MARCH 22, 2022
We've all seen it. That company that is stuck in their ways, advertising their wares like they always have, and slowly becoming more and more irrelevant. Any company that wants to thrive in today's marketplace has to embrace new trends, experiment with new channels, and evolve their marketing efforts to reach new audiences. Those that don't.well.good luck.
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