B2BMarketing.net

MARCH 11, 2024

How many pieces of content have you seen today? 10? 50? 100? Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. What’s even more staggering is just how forgettable and aimless some of that content is. Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s r

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. That’s where a strategic messaging framework comes in. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business.

B2B Marketing 88

B2B Marketing Buyer Personas Paid Search Agency B2B 88

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them. The traditional one-size-fits-all approach will increasingly become obsolete as B2B marketing and sales teams must deliver more personalized buying experiences to engage millennial buyers.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

B2B Thought Leadership 108

B2B Thought Leadership Conversion B2B Thought Leadership 108

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

Efficiency

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

CMSWire

MARCH 12, 2024

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Continue reading.

Marketing Budget 129

Marketing Budget Marketing & Strategy Marketing Strategy Marketing 129

Lake B2B

MARCH 14, 2024

In the fast-paced world of B2B marketing, where digital channels dominate the landscape, telemarketing remains a potent and effective tool for driving successful campaigns. Despite the rise of social media, email marketing, and other online strategies, the personal touch and direct communication offered by telemarketing play a crucial role in building meaningful connections and generating […] The post The Future of Telemarketing: How Data-Driven Insights Drive Success in B2B Campaigns appe

Telemarketing 52

Telemarketing Campaigns B2B B2B Marketing 52

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

PureB2B

MARCH 12, 2024

Email marketing is one of your main channels to grow your sales. Are your strategies still effective for your B2B audience?

Email Marketing 81

Email Marketing B2B Marketing B2B B2B Sales 81

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

SendX

MARCH 11, 2024

Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.

Multi-Channel 396

Multi-Channel Segmentation Advertising Channels Examples 396

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads.

Top of Funnel 318

Top of Funnel Sales Qualified Leads Leads Lead 318

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth.

Training 230

Training Work Management Paid Search Agency Deliverability 230

The Forward Observer

MARCH 15, 2024

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Brand Identity 183

Brand Identity Branding Work Management Marketing Management 183

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

SendX

MARCH 13, 2024

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Advertising Benchmark 390

Advertising Benchmark Email Marketing Marketing Campaigns 390

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 300

Fulfillment Video Marketing Content CTR 300

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

Paid Search Agency 144

Paid Search Agency Advertising Agencies Consulting Ad Agencies 144

Ahrefs

MARCH 13, 2024

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad.

Tools 142

Tools SEO Studies 142

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

MARCH 13, 2024

The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost. Continue reading.

Creativity 140

Creativity Advertising Agencies Paid Search Agency Ad Agencies 140

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

MARCH 13, 2024

Do you want to grow your business rapidly? Want to learn how to use digital marketing hacks to generate more leads? Marketing has become extremely competitive in recent years. In every niche, you’ll find brands that sell similar products and lookalike features within a similar price range. And if you do what others are doing in your industry, you won’t achieve your brand’s true potential.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Ahrefs

MARCH 12, 2024

Our marketing team was fairly split on whether we should have a section like this and whether it would help.

Ads 141

Ads Personalization Content Studies 141

Advertiser: ZoomInfo

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

Email Marketing

CMSWire

MARCH 15, 2024

Explore how a TikTok ban would reshape marketing strategies, impact influencers and prompt a pivot to new platforms for brands. Continue reading.

Marketing & Strategy 137

Marketing & Strategy Marketing Marketing Strategy Brand Identity 137

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. The term “influencer” might be synonymous with Instagram and TikTok these days. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

Youtube 130

Youtube Viral Marketing Peer-to-peer Impressions 130

Zoominfo

MARCH 15, 2024

The most important growth drivers for any business simply can’t succeed without a core infrastructure of high-quality, trustworthy data. For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system. And while it’s easy to assume large enterprises have data cleansing down to a science, one major global survey found that CRM data decays by about 34% annually, with nearly

CRM 130

CRM Enterprise Management Work Management Process 130

Ahrefs

MARCH 13, 2024

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant.

Google 139

Google SEO 139

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

MARCH 14, 2024

Sprinklr's Buddy Waddington explores how generative AI transforms customer experiences through advanced chatbots, social listening, personalization and more. Continue reading.

Generation 137

Generation Companies Personalization 137

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 129

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 129

Zoominfo

MARCH 14, 2024

Convincing management to invest in new software solutions isn’t always the easiest sell, but it’s a struggle that many sales professionals know all too well. In today’s economic climate, it’s arguably tougher than ever. But what if you happen to know the CEO of a software company that you know will help you close more business? That’s exactly the situation Benjamin Adams found himself in.

Zoominfo 130

Zoominfo Personalization Work Management Business 130