B2BMarketing.net

MARCH 11, 2024

How many pieces of content have you seen today? 10? 50? 100? Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. What’s even more staggering is just how forgettable and aimless some of that content is. Whilst B2B marketers know that content is important to their strategy, the truth is that pressure from above, the internal perception of marketing’s r

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Without clear and consistent messaging, it can be a challenge to engage ideal buyers and highlight why your solution is the best one for them. That’s where a strategic messaging framework comes in. A messaging framework is a tool that helps embody and communicate your strategy and story across all different lines of business.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Madison Logic

MARCH 13, 2024

According to Forrester research, millennial buyers aged 25-44 are increasingly shifting into purchase decision-making roles and are expected to make up three-fourths of business buying teams in 2024. As a result of this shift, marketers and sellers can no longer rely on what has always worked to reach them. The traditional one-size-fits-all approach will increasingly become obsolete as B2B marketing and sales teams must deliver more personalized buying experiences to engage millennial buyers.

Purchase 52

Purchase Account Based Marketing ABM Multi-Channel 52

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). Industry editors and society directors, they have 37 years of B2B publishing experience between them. They offered insights essential for brands, professionals, journalists, and thought leaders looking to share thought leadership and establish their expertise in today’s constantly evolving marketplace.

B2B Thought Leadership 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Only B2B

MARCH 13, 2024

“It’s not the best content that wins. It’s the best-promoted content that wins.” Think of your content as seeds of knowledge. Your website is the initial fertile ground, but content syndication allows you to sow those seeds across a wider digital field, reaching afr broader audience for potential growth and harvest, yielding the bounty of revenue. Is content syndication worth the effort?

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

CMSWire

MARCH 12, 2024

Marketers need to rediscover innovative ways to make the most out of their existing budgets, protecting and increasing investment for next year and beyond. Continue reading.

Marketing Budget 112

Marketing Budget Marketing & Strategy Marketing Strategy Marketing 112

Lake B2B

MARCH 14, 2024

In the fast-paced world of B2B marketing, where digital channels dominate the landscape, telemarketing remains a potent and effective tool for driving successful campaigns. Despite the rise of social media, email marketing, and other online strategies, the personal touch and direct communication offered by telemarketing play a crucial role in building meaningful connections and generating […] The post The Future of Telemarketing: How Data-Driven Insights Drive Success in B2B Campaigns appe

Telemarketing 52

Telemarketing Campaigns B2B B2B Marketing 52

B2BMarketing.net

MARCH 15, 2024

2023 was the year that B2B marketers realised the potential of AI, but it didn’t take long until the mere mention of the word led to rolling eyes and a collective sense of ‘here we go again’. Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

PureB2B

MARCH 12, 2024

Email marketing is one of your main channels to grow your sales. Are your strategies still effective for your B2B audience?

Email Marketing 81

Email Marketing B2B Marketing B2B B2B Sales 81

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

SendX

MARCH 11, 2024

Know how you can leverage segmentation, personalization, compelling offers, and multi-channel coordination in your winback email approach. Examples included.

Multi-Channel 329

Multi-Channel Segmentation Advertising Channels Examples 329

Marketing Insider Group

MARCH 11, 2024

All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads.

Top of Funnel 269

Top of Funnel Sales Qualified Leads Leads Lead 269

Vision Edge Marketing

MARCH 12, 2024

A high maturity level of customer-centricity enables more cost-effective initiatives related to recruiting, retaining, and growing the value of more customers; and creating relationships to build trust, loyalty, and advocacy. This, in turn, results in both top and bottom-line benefits. A well-crafted customer-centric growth strategy is the compass that guides us to profitable, sustainable growth.

Training 242

Training Work Management Paid Search Agency Analytics 242

The Forward Observer

MARCH 15, 2024

The Brand Benefits Playbook: Why Customers Aren’t Buying What You’re Selling–And What to Do About It by Allen Weiss and Debbie MacInnis About the Book From two of the world’s leading experts on branding, brand benefits, and positioning, this strategic guide reveals how focusing on brand benefits can transform organizations and help them win in the marketplace.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SendX

MARCH 13, 2024

To truly harness the power of email marketing, it's crucial to understand how your campaigns measure up against industry standards. That's where benchmarks come in.

Advertising Benchmark 298

Advertising Benchmark Email Marketing Marketing Campaigns 298

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? There are many benefits to hiring both, however, there are some things you should first consider before making a decision.

Paid Search Agency 147

Paid Search Agency Advertising Agencies Consulting Ad Agencies 147

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 131

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 131

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MARCH 13, 2024

The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost. Continue reading.

Creativity 137

Creativity Advertising Agencies Paid Search Agency Ad Agencies 137

ClickDimensions

MARCH 11, 2024

Summary: Email Deliverability changes are coming for bulk senders and email marketers need to be aware of these changes and adjust their best practices accordingly. But what actually is email deliverability, what changes are coming and how do you cater to them? This blog will break down all of these questions with actionable outcomes. Page Contents Toggle What is Deliverability?

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Ahrefs

MARCH 13, 2024

You need to write about topics with traffic potential. The proverb goes, “Give a man a fish, and you feed him for a day; teach a man to fish, and you feed him for a lifetime.

Traffic 120

Traffic Content Marketing Content Marketing 120

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Marketing AI 124

Marketing AI Work Management Marketing Management B2B Thought Leadership 124

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

CopyBlogger

MARCH 14, 2024

Mastering email marketing takes years, but focusing on just a few key tips can significantly improve your ROI. This post. Continue Reading The post 10 Email Marketing Tips That Drive 80% of Email Revenue appeared first on Copyblogger.

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Email Marketing Tips ROI Marketing 118

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive.

Social Media 114

Social Media Social Marketing Media Planning 114

Ahrefs

MARCH 13, 2024

It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search giant.

Google 114

Google SEO 114

Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.

Privacy 123

Privacy Paid Search Agency Ads Privacy Protection 123

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

CMSWire

MARCH 15, 2024

Explore how a TikTok ban would reshape marketing strategies, impact influencers and prompt a pivot to new platforms for brands. Continue reading.

Marketing & Strategy 121

Marketing & Strategy Marketing Marketing Strategy Brand Identity 121

Walker Sands

MARCH 13, 2024

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Fast forward to today, and our teams have come together as a unified demand gen team dedicated to driving important business outcomes for our clients. Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Ahrefs

MARCH 13, 2024

For Ahrefs, we choose to store about 340B pages in our index as of December 2023. At a certain point, the quality of the web becomes bad.

Tools 126

Tools SEO Studies 126